Strategic Intelligence: Connected Consumer in Retail and Apparel, 2025

In a hyperconnected, technology-enabled society, consumers seamlessly integrate the use of multiple technologies into their lives and buying behavior. Consumers are increasingly informed about all aspects of products they buy and consume, through both active and passive use of technologies.

Consumers are increasingly informed about all aspects of products they buy and consume, through both active and passive use of technologies, such as conducting research, using review sites, viewing user generated content, seeing influencer campaigns and adverts, and listening to podcasts. This means that consumers cannot be steered towards purchase by marketing and advertising solely conducted by the retailer itself. Retailers must ensure that the experience consumers have at every point they connect with the retailer is good, leads them to make purchases.

Scope

• The analyst provides detailed insight into the theme of connected consumer, specifically focusing on its impact on the Retail and Apparel sectors.
• The report provides an overview of connected consumer and its components, the leading companies, the timeline of developments in the connected consumer theme. The report also details the relevant trends across technology, macroeconomic and retail trends.

Reasons to Buy

• Themes are disruptive, so it's easy to be blindsided by industry outsiders who invade your sector. Understanding the themes ecosystem will get you ahead of the curve.
• Understand the important themes in 2025 and beyond, allowing you to grasp a wider view of changes in consumer behaviour and how it will impact your markets.
• Explore how emerging themes in retail are allowing industry leaders to evolve, so you can better position yourself for long-term success.
• An easy-to-use framework for tracking themes across all companies in all sectors.
• Companies who invest in the right themes become success stories; those who miss the big themes end up as failures.