The Brazilian spirits sector is expected to grow from BRL86.9 billion ($17.4 billion) in 2023 to BRL201.4 billion ($40.1 billion) in 2028, growing at a CAGR of 18.3%. In volume terms, the sector is expected to grow from 956.6 million liters in 2023 to 1.18 billion liters in 2028, registering a CAGR of 4.4%. Specialty spirits is the largest category in both value and volume terms, the liqueurs and the flavored alcoholic beverages categories is forecast to register the fastest value and volume growth, respectively, during 2023-28. Companhia Muller De Bebidas, Diageo plc and Engarrafamento Pitu Ltda. are the top three companies in Brazil spirit sector.
Key Highlights
- Per capita consumption of spirits in Brazil was higher than regional level, but lower than the global level in 2023.
- The per capita consumption of specialty spirits was higher in Brazil than other spirit categories in 2023
- Food & drinks specialists was the leading distribution channel in the Brazilian spirits sector, with a value share of 33.9% in 2023
- Companhia Muller De Bebidas accounted for a value share of 10.8% in 2023
Scope
- Alcohol consumption is one of the first focal points for changed behavior when consumers seek to pursue healthier lifestyles.
- Half of drinkers globally state they are often or always influenced in their product choice by how an alcoholic beverage impacts their health and wellbeing.
- More than two thirds of alcohol consumers find products that have been fortified with added nutrients to be somewhat or very appealing.
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
- Report Scope
- Executive Summary
- Market Environment
- Value And Volume Share Of Brazil In The Global And Latin American Market
- Growth Analysis Of Brazil Compared To Other Leading Countries in the Latin American Market
- PCC And PCE Of Brazil Compared To Global And Latin America Market
- Sector Deep Dive
- Brazil Spirits Sector Snapshot
- Market Size Analysis
- Cross-category Comparison - Value Growth Analysis And Category Winners And Losers
- Cross-category Comparison - Volume Growth Analysis And Category Winners And Losers
- Category Deep Dive
- Per Capita Consumption Analysis By Category
- Market Size Analysis - Category: Brandy
- Segment-level Analysis (In Value Terms) - Brandy
- Segment-level Analysis (In Volume Terms) - Brandy
- Market Size Analysis - Category: Flavored Alcoholic Beverages
- Segment-level Analysis (In Value Terms) - Flavored Alcoholic Beverages
- Segment-level Analysis (In Volume Terms) - Flavored Alcoholic Beverages
- Market Size Analysis - Category: Gin & Genever
- Market Size Analysis - Category: Liqueurs
- Segment-level Analysis (In Value Terms) -Liqueurs
- Segment-level Analysis (In Volume Terms) - Liqueurs
- Market Size Analysis - Category: Rum
- Segment-level Analysis (In Value Terms) - Rum
- Segment-level Analysis (In Volume Terms) - Rum
- Market Size Analysis - Category: Specialty Spirits
- Segment-level Analysis (In Value Terms) - Specialty Spirits
- Segment-level Analysis (In Volume Terms) - Specialty Spirits
- Market Size Analysis - Category: Tequila & Mezcal
- Market Size Analysis - Category: Vodka
- Segment-level Analysis (In Value Terms) - Vodka
- Segment-level Analysis (In Volume Terms) - Vodka
- Market Size Analysis - Category: Whiskey
- Segment-level Analysis (In Value Terms) - Whiskey
- Segment-level Analysis (In Volume Terms) - Whiskey
- Distribution Analysis
- Channel Share Analysis
- Competitive Environment
- Leading Companies Volume Share
- Brand Share Analysis Of Top Five Companies
- Brand Share Analysis Of Top Five Companies By Category
- Private Label Share Analysis By Category
- Growth Of Private Labels Compared With Branded Products
- Degree Of Consolidation/Fragmentation By Category
- Packaging Analysis
- Pack Material Growth Analysis
- Pack Type Growth Analysis
- Closure Type Growth Analysis
- Primary Outer Type Growth Analysis
- City Deep Dive
- Market Size Analysis Of Top 10 Cities
- Market Size Analysis Of Top 10 Cities By Category
- Consumergraphics
- Demographic Analysis
- Macroeconomic Analysis
- GDP Growth And Inflation
- Population Growth
- Labor Market Trend
- Economic Summary, Labor Market Trends, And Demographic Trends
- Brazil Standing In Global Country Risk Index (GCRI) Q4 2023
- Brazil Risk Analysis - Compared To Global And Latin America Markets
- Methodology
- Definitions
- Appendix
- Leading value categories (value), 2023
- Fastest-growing segments (value), 2023
- Cross-category comparison - by value (2018-2028 )
- Cross-category comparison - by volume (2018-23)
- Per capita consumption (by category), Brazil compared to Latin America and global levels (in liters), 2023
- Brandy - value analysis by segment, 2018-23
- Brandy - volume analysis by segment, 2018-23
- Flavored alcoholic beverages - value analysis by segment, 2018-23
- Flavored alcoholic beverages - volume analysis by segment, 2018-23
- Liqueurs - value analysis by segment, 2018-23
- Liqueurs- volume analysis by segment, 2018-23
- Rum - value analysis by segment, 2018-23
- Rum - volume analysis by segment, 2018-23
- Specialty spirits - value analysis by segment, 2018-23
- Specialty spirits - volume analysis by segment, 2018-23
- Vodka - value analysis by segment, 2018-23
- Vodka - volume analysis by segment, 2018-23
- Whiskey - value analysis by segment, 2018-23
- Whiskey - volume analysis by segment, 2018-23
- Change in distribution share, 2018-23
- Top five companies share by brand (in volume terms) in the spirits sector, 2023
- Brand shares of top five companies (in volume terms) by category, 2023
- Volume analysis of top 10 cities by category (million liters), 2023
- Performance overview (score: 1-100)
- Category data, by segment
- Category data, by on-trade and off-trade
- Per capita consumption (in liters), 2018-23
- Per capita expenditure ($), 2018-23
- Spirits distribution in Brazil - by category ($ million), 2023
- Brand share (in volume terms) in the spirits sector, 2023
- Brand share (in volume terms) in the spirits sector, by category, 2023
- Pack material (in million pack units), 2023-2026
- Pack materials by category (in million pack units), 2023
- Pack type (in million pack units), 2018-23
- Pack types by category (in million pack units), 2023
- Closure type (in million pack units), 2018-23
- Closure types by category (in million pack units), 2023
- Primary outer type (in million pack units), 2018-23
- Primary outer types by category (in million pack units), 2023
- Real GDP and annual growth (%), 2020-2028
- Nominal GDP and annual growth (%), 2020-2028
- Consumer price inflation (%), 2020-2028
- Employed people and unemployment rate (%), 2020-2028
- Nominal household final consumption expenditure and annual growth (%), 2020-2028
- Population and annual growth (%), 2020-2028
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Value and volume share of Brazil in the global and Latin America spirits sector, 2023-28
- Brazil compared to other leading countries in the Latin American region in terms of market share, growth, and the competitive landscape
- PCC comparison - Brazil, Latin America, and global, 2018-28
- PCE comparison - Brazil, Latin America, and global, 2018-2028
- Market size and growth analysis by value and volume, spirits sector, 2018-28
- Cross-category comparison - value growth analysis and category winners and losers
- Cross-category comparison - volume growth analysis and category winners and losers
- Market size and growth analysis by value and volume, brandy category, 2018-28
- Market size and growth analysis by value and volume, flavored alcoholic beverages category, 2018-28
- Market size and growth analysis by value and volume, gin & genever category, 2018-28
- Market size and growth analysis by value and volume, liqueurs category, 2018-28
- Market size and growth analysis by value and volume, rum category, 2018-28
- Market size and growth analysis by value and volume, specialty spirits category, 2018-28
- Market size and growth analysis by value and volume, tequila & mezcal category, 2018-28
- Market size and growth analysis by value and volume, vodka category, 2018-28
- Market size and growth analysis by value and volume, whiskey category, 2018-28
- Share of key distribution channels (in volume terms) - spirits, 2023
- Key distribution channel share by category (in volume terms), 2023
- Leading companies (in volume terms) in the spirits sector, 2023
- Private label penetration by category (in volume terms), 2023
- Growth analysis, private label and brands, 2018-23
- Category-level consolidation/fragmentation (in volume terms) - spirits, 2023
- Key pack materials in Brazil spirits sector, percentage share of pack units, 2023
- Annual growth rate by key pack material, 2018-28
- Use of pack material by category (in pack units), 2023
- Key pack types in Brazil spirits sector, percentage share of pack units, 2023
- Annual growth rate by key pack type, 2018-28
- Use of pack type by category (in pack units), 2023
- Key closure types in Brazil spirits sector, percentage share of pack units, 2023
- Annual growth rate by key closure type, 2018-28
- Use closure type by category (in pack units), 2023
- Key primary outer types in Brazil spirits sector, percentage share of pack units, 2023
- Annual growth rate by key primary outer type, 2018-28
- Use of primary outer type by category (in pack units), 2023
- Volume growth analysis of top 10 cities (million liters), 2018-23
- Demographic analysis
- Real GDP ($ billion) and annual growth (%)
- Nominal GDP ($ billion) and annual growth (%)
- Consumer price inflation (%)
- Nominal household final consumption expenditure growth (%) in $ terms
- Population (million) and annual growth (%)
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Five lowest-risk nations in GCRI Q4 2023
- Five highest-risk nations in GCRI Q4 2023
- Brazil performance in country risk analysis in comparison to Latin America and the world
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Companhia Muller De Bebidas
- Diageo plc and Engarrafamento Pitu Ltda
- IRB Tatuzinho 3 Fazendas Ltda
- Pernod Ricard Group
- Davide Campari-Milano N.V.
- 101 DO BRASIL INDUSTRIAL LTDA
- Stock Spirits Group
- Bacardi Limited
