Denmark Cards and Payments: Opportunities and Risks to 2030

Summary

The analyst’s ‘Denmark Cards and Payments: Opportunities and Risks to 2030' report provides detailed analysis of market trends in Denmark cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including debit, and credit cards during the review-period (2022-26e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2026e-30f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The analyst’s ‘Denmark Cards and Payments: Opportunities and Risks to 2030' report provides top-level market analysis, information and insights into Denmark cards and payments industry, including:

Current and forecast values for each market in Denmark cards and payments industry, including debit, and credit cards.
Detailed insights into payment instruments including cash, cards, credit transfer, direct debits and cheques. It also, includes an overview of the country's key alternative payment instruments.
Ecommerce market analysis.
Analysis of various market drivers and regulations governing Denmark cards and payments industry.
Detailed analysis of strategies adopted by banks and other institutions to market debit, and credit cards.
Comprehensive analysis of consumer attitudes and buying preferences for cards.
The competitive landscape of Denmark cards and payments industry.

Key Highlights

International cards used for mobile payments through mobile wallets, such as Apple Pay and Google Pay, are shaping developments in the card payments market. From early 2025, Nets required that any card issuer/bank allowing a co-badged Dankort card to be added to a wallet must also make the Dankort functionality available in that same wallet. In practice, if a bank issues a Visa/Dankort card and enables the Visa part for wallet use, it must also enable the Dankort part in the wallet. All Danish banks currently comply with this requirement for Apple Pay. However, the central bank reports that, as of May 2026, banks had not yet started the process of meeting Nets’ requirement for Google Pay.
In November 2025, Vipps MobilePay launched a Tap-to-Pay solution across the Nordic region, including Denmark, which enables users to make contactless payments via the MobilePay app. The solution allows consumers to make payments at merchants that accept Visa and Mastercard, without requiring a physical card, and allows users to complete transactions through a simple double-click on their device.
In June 2025, Denmark passed a law mandating payment system operators to allow payment service providers to access their systems on fair, objective, and reasonable terms. As a result, Nets must allow other acquirers to process Dankort payments. At the same time, the political parties behind the Dankort agreement agreed on a plan to strengthen Dankort by issuing many more cards and adding new features, such as balance monitoring and a business card. The deal also allows funding to cover Nets’ costs for building these upgrades and for opening Dankort to new acquirers. The central bank discussed the impact with Nets during 2025 and will continue talks in 2026, focusing on whether Nets meets required standards and manages new risks that come from having other acquirers handle Dankort transactions.

Scope

Card market size in terms of number of cards, value and volume of transactions in Denmark along with detailed card segmentation of debit, and credit cards available in the country.
Market sizing and analysis of major payment instruments including cards, credit transfer, cash, and direct debits.
Payment market trends and growth for both historical and forecast period
Competitor analysis with detailed insights into leading card issuers and schemes.
Comprehensive analysis of consumer attitudes and buying preferences for cards.
A detailed snapshot of country's key alternative payment brands.

Reasons to Buy

Make strategic business decisions, using top-level historic and forecast market data, related to Denmark cards and payments industry and each market within it.
Understand the key market trends and growth opportunities in Denmark cards and payments industry.
Assess the competitive dynamics in Denmark cards and payments industry.
Gain insights into marketing strategies used for various card types in Denmark.
Gain insights into key regulations governing Denmark cards and payments industry.

1. Executive Summary

2. Market Overview

3. Macroeconomics, Regulation, and Infrastructure

4. Payment Instruments

5. Card-Based Payments

6. Card Payment Acquiring

7. Instant Payments

8. 8.Digital Wallet Payments

9. Buy Now Pay Later

10. Retail Payments

11. In-Store Payments

12. Ecommerce Payments

13. Bill Payments

14. P2P and Remittances

15. Appendix

List of Tables

Key facts, 2026
Payment instrument transaction values (LCU), 2022-2030f
Payment instrument transaction values ($), 2022-2030f
Payment instrument transaction volumes (units), 2022-2030f
Payment cards in circulation by type (units), 2022-2030f
Volume of payment card transactions (units), 2022-2030f
Value of payment card transactions (LCU), 2022-2030f
Value of payment card transactions ($), 2022-2030f
Debit cards in circulation (units), 2022-2030f
Debit card transaction volumes, 2022-2030f
Debit card transaction values (LCU), 2022-2030f
Debit card transaction values ($), 2022-2030f
Debit cards in circulation by scheme (units), 2022-26e
Debit card transaction values by scheme (LCU), 2022-26e
Debit card transaction values by scheme ($), 2022-26e
Debit cards in circulation by issuer (units), 2022-26e
Debit cards transaction value by issuer (LCU), 2022-26e
Debit cards transaction value by issuer ($), 2022-26e
Credit card in circulation (units), 2022-2030f
Credit card transaction volumes, 2022-2030f
Credit card transaction values (LCU), 2022-2030f
Credit card transaction values ($), 2022-2030f
Credit card in circulation by scheme (units), 2022-26e
Credit card transaction values by scheme (LCU), 2022-26e
Credit card transaction values by scheme ($), 2022-26e
Credit and charge cards in circulation by issuer (units), 2022-26e
Credit and charge cards transaction value by issuer (LCU), 2022-26e
Credit and charge cards transaction value by issuer ($), 2022-26e
Charge card in circulation (units), 2022-2030f
Charge card transaction volumes, 2022-2030f
Charge card transaction values (LCU), 2022-2030f
Charge card transaction values ($), 2022-2030f
Merchant acquiring transaction volumes (units), 2022-2030f
Merchant acquiring transaction values (LCU), 2022-2030f
Merchant acquiring transaction values ($), 2022-2030f
Acquirers’ transaction volumes (units), 2022-26e
Acquirers’ transaction values (LCU), 2022-26e
Acquirers’ transaction values ($), 2022-26e
Retail outlets and card-accepting merchants (units), 2022-2030f
Debit card average interchange fees (%), 2022-26e
Credit and charge card average interchange fees (%), 2022-26e
Debit card merchant service charge and interchange fee (%), 2022-2030f
Credit and charge card merchant service charge and interchange fee (%), 2022-2030f
Retail market by product categories (LCU), 2022-2030f
Retail market by product categories ($), 2022-2030f

List of Figures

Card penetration per inhabitant
Average number of monthly card transactions
POS terminals per 1,000 inhabitants
Inflation rate
GDP growth rate
Unemployment rate
Average annual wages
Total population
Banked population
Internet penetration
Cell phone penetration
Number of ATMs and ATMs per 1 million inhabitants
Number of POS terminals and POS terminals per 1 million inhabitants
Payment istrument transaction volume (paper-based vs electronic payments)
Payment instruments transaction value
Payment instruments transaction volume
Cross-border payment value
Cross-border payment Volume
Payment cards number of cards in circulation
Payment cards card penetration per individual, by card type
Payment cards value of card transactions
Payment cards volume of card transactions
Payments card value physical POS vs. remote
Payments card volume physical POS vs. remote
Payments value domestic vs. cross-border
Payments volume domestic vs. cross-border
Debit card share of transaction value
Credit and charge card share of transaction value
Debit card frequency of payments and average transaction value
Debit card ATM withdrawals frequency of use and average transaction value
Debit card schemes transaction value
Debit card schemes transaction volume
Debit card schemes market share in terms of transaction value
Debit card issuers by number of cards
Debit card issuers by transaction value share
Credit card frequency of payments and average transaction value
Credit card ATM withdrawals frequency of use and average transaction value
Credit card schemes transaction value
Credit card schemes transaction volume
Credit card schemes market share in terms of transaction value
Credit card issuers by number of cards
Credit card issuers by transaction value share
Credit card balances outstanding
Credit card balances outstanding repayment schedule
Card payment acquiring transaction value and volume
Card Payment Acquiring - Debit card transaction value and market share by transaction value
Card Payment Acquiring - Credit and charge card transaction value and market share by transaction value
Debit card average interchange fees (%)
Credit and charge card average interchange fees (%)
Debit card merchant service charge and interchange fee (%)
Credit and charge card merchant service charge and interchange fee (%)
Instant payments transaction value
Instant payments transaction volume
Digital wallet transaction value
Digital wallet transaction volume
Mobile Proximity Payments usage drivers
Mobile Proximity Payments funding methods
BNPL online transaction value and transaction volume
BNPL share of overall ecommerce transaction value
Preferred BNPL brand/tool for in-store and online payments
Retail sales
In-store transaction value by payment method
In-store payment tool usage drivers
In-store transaction value by products and services
Ecommerce transaction value and ecommerce breakdown by mobile vs. desktop/laptop
Ecommerce market by product and services
Ecommerce market by payment tools
Online payment tool usage drivers
Bill Payments - Breakdown by payment tools
Bill Payments- Frequency of bill payments
P2P Payments - Domestic and International P2P money transfers and top priorities for P2P tools
Value of inward and outward remittances
Top 10 countries for inward and onward remittances

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Danmarks Nationalbank
Dankort
Danske Bank
Nordea
AL Sydbank
Nykredit
Jyske Bank
Ringkjøbing Landbobank’s
Sydbank
Spar Nord
Arbejdernes Landsbank
SEB
Nordax
Mastercard
Visa

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