Switzerland Cards and Payments: Opportunities and Risks to 2029

The ‘Switzerland Cards and Payments: Opportunities and Risks to 2029' report provides detailed analysis of market trends in the Switzerland cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cards, credit transfers, cash, direct debits and cheques during the review-period (2020-24e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2025f-29f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The ‘Switzerland Cards and Payments: Opportunities and Risks to 2029' report provides top-level market analysis, information and insights into the Switzerland cards and payments industry, including:

• Current and forecast values for each market in the Switzerland cards and payments industry, including debit, credit and charge cards.
• Detailed insights into payment instruments including cards, credit transfers, cash, direct debits and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing the Switzerland cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of the Switzerland cards and payments industry.

Key Highlights

• The SIC5 Instant Payment system is an additional to the Swiss Interbank Clearing (SIC) system launched by SIX and the SNB. The system launched its first phase on November 17, 2023, with necessary technical conditions for immediate payments. The second phase was launched for banks on August 20, 2024. Operating 24/7 and 365 days a year, SIC5 enables real-time fund settlements within 10 seconds and supports account-to-account transactions. By August 2024, nearly 70 banks, representing over 95% of customer payments in Switzerland, were equipped to receive instant payments.
• Amid evolving consumer preferences, Switzerland is shifting towards a ‘less cash’ society. Switzerland’s near-100% adult banked population, the launch of instant payments, and the growing adoption of mobile payments are reducing the share of cash. Concurrently, the SNB initiated a pilot project in December 2023 to explore the development of a digital currency. The participating banks included Banque Cantonale Vaudoise (BCV), Basler Kantonalbank, Commerzbank, Hypothekarbank Lenzburg, UBS, and Zürcher Kantonalbank. In June 2024, the SNB announced its decision to extend Project Helvetia III, its wholesale central bank digital currency (CBDC) pilot, for an additional two years.
• The integration of contactless payments into the public transportation system has significantly hastened their adoption. In December 2022, SwissPass, a travel card for public transport, introduced a contactless feature. This enhancement allows users to purchase public transport tickets without the need for cash at all sales points and ticket vending machines. To acquire a SwissPass card, passengers may register online. They can then complete transactions by tapping their contactless card at the payment terminal.

Scope

• Card market size in terms of number of cards, value and volume of transactions in the Switzerland along with detailed card segmentation of debit, credit and charge cards available in the country.
• Market sizing and analysis of major payment instruments including cards, credit transfers, cash, direct debits, and cheques.
• Payment market trends and growth for both historical and forecast period
• Competitor analysis with detailed insights into leading card issuers and schemes.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• A detailed snapshot of country's key alternative payment brands.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Switzerland cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Switzerland cards and payments industry.
• Assess the competitive dynamics in the Switzerland cards and payments industry.
• Gain insights into marketing strategies used for various card types in Switzerland.
• Gain insights into key regulations governing the Switzerland cards and payments industry.