Haircare in Japan - Research and Markets

Haircare in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The haircare market includes retail sales of shampoo, hair colorants, conditioner, styling agents, and others. The scope of others includes perms & relaxers, and hair loss treatments. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
The Japanese haircare market recorded revenues of $4.39 billion in 2024, representing a negative compound annual growth rate (CAGR) of 4.7% between 2019-24.
Market consumption volume increased with a CAGR of 0.5% between 2019-24, reaching a total of 413.3 million units in 2024.
The Japanese haircare market has experienced a negative CAGR during the review period, mainly due to its high maturity, leaving limited room for expansion.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in Japan
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in Japan
Leading company profiles reveal details of key haircare market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Japan haircare market with five year forecasts

Reasons to Buy

What was the size of the Japan haircare market by value in 2024?
What will be the size of the Japan haircare market in 2029?
What factors are affecting the strength of competition in the Japan haircare market?
How has the market performed over the last five years?
What are the main segments that make up Japan's haircare market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value
3.2. Market volume

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook

5.1. Market value forecast
5.2. Market volume forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Market share
7.2. Who are the leading players in the Japanese haircare market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period (2019-24)?
7.5. What are the most popular brands in the Japanese haircare market?
7.6. What have been the most significant developments in the Japanese haircare market in 2024?

8 Company Profiles

8.1. FineToday Holdings Co Ltd
8.2. Unilever Plc
8.3. The Procter & Gamble Co
8.4. Kao Corp

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Japan haircare market value: $ million, 2019-24
Table 2: Japan haircare market volume: million units, 2019-24
Table 3: Japan haircare market category segmentation: % share, by value, 2019-24
Table 4: Japan haircare market category segmentation: $ million, 2019-24
Table 5: Japan haircare market geography segmentation: $ million, 2024
Table 6: Japan haircare market distribution: % share, by value, 2024
Table 7: Japan haircare market value forecast: $ million, 2024-29
Table 8: Japan haircare market volume forecast: million units, 2024-29
Table 9: Japan haircare market share: % share, by value, 2024
Table 10: FineToday Holdings Co Ltd: Key Facts
Table 11: Unilever Plc: Key Facts
Table 12: Unilever Plc: Annual Financial Ratios
Table 13: Unilever Plc: Key Employees
Table 14: The Procter & Gamble Co: Key Facts
Table 15: The Procter & Gamble Co: Annual Financial Ratios
Table 16: The Procter & Gamble Co: Key Employees
Table 17: The Procter & Gamble Co: Key Employees Continued
Table 18: Kao Corp: Key Facts
Table 19: Kao Corp: Annual Financial Ratios
Table 20: Kao Corp: Key Employees
Table 21: Kao Corp: Key Employees Continued
Table 22: Japan Size of Population (Million), 2020-24
Table 23: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 24: Japan GDP (Current Prices, $ Billion), 2020-24
Table 25: Japan Inflation, 2020-24
Table 26: Japan Consumer Price Index (Absolute), 2020-24
Table 27: Japan Exchange Rate, 2019-24

List of Figures

Figure 1: Japan haircare market value: $ million, 2019-24
Figure 2: Japan haircare market volume: million units, 2019-24
Figure 3: Japan haircare market category segmentation: $ million, 2019-24
Figure 4: Japan haircare market geography segmentation: % share, by value, 2024
Figure 5: Japan haircare market distribution: % share, by value, 2024
Figure 6: Japan haircare market value forecast: $ million, 2024-29
Figure 7: Japan haircare market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the haircare market in Japan, 2024
Figure 9: Drivers of buyer power in the haircare market in Japan, 2024
Figure 10: Drivers of supplier power in the haircare market in Japan, 2024
Figure 11: Factors influencing the likelihood of new entrants in the haircare market in Japan, 2024
Figure 12: Factors influencing the threat of substitutes in the haircare market in Japan, 2024
Figure 13: Drivers of degree of rivalry in the haircare market in Japan, 2024
Figure 14: Japan haircare market share: % share, by value, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

FineToday Holdings Co Ltd
Unilever Plc
The Procter & Gamble Co
Kao Corp

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€311EUR$350USD£274GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€467EUR$525USD£411GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€623EUR$700USD£548GBP

Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

Related Topics

Related Reports

Haircare in Asia-Pacific

Haircare Top 5 Emerging Markets Industry Guide 2020-2029

Haircare Market - Forecasts from 2025 to 2030

Professional Haircare Products Market - Global Forecast 2025-2032

Asia Pacific Hair Care - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)