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Soft Drinks in Pakistan

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    Report

  • 70 Pages
  • December 2022
  • Region: Pakistan
  • Euromonitor International
  • ID: 603564
The final year of the review period, 2022, was increasingly characterised by the lifting and absence of Coronavirus (COVID-19) pandemic-related restrictions. Local consumers have adapted their lifestyles accordingly to meet post-COVID-19 norms. For some, this meant the continuation of more home-centred lifestyles. For many, this led to a return to pre-pandemic habits and lifestyles, and the strong resumption of impulse and on-the-go purchases.

The Soft Drinks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SOFT DRINKS IN PAKISTAN
EXECUTIVE SUMMARY
  • Soft drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
  • Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
  • Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
  • Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN PAKISTANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • New and innovative flavours are being introduced in the category
  • Reduced sugar and sugar-free carbonates gain momentum
  • Wide distribution and marketing campaigns impact sales and rankings
PROSPECTS AND OPPORTUNITIES
  • New and small brands penetrate suburban areas, while players look to healthier and premium products to lure urban consumers
  • Companies fear slow growth due to rising inflation
  • Companies move towards sustainable packaging and production
CATEGORY DATA
  • Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
  • Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
  • Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
  • Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
  • Table 35 Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 36 Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2017-2022
  • Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2017-2022
  • Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
  • Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
  • Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
  • Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
  • Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2022-2027
  • Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2022-2027
JUICE IN PAKISTANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Carbonated fruit drinks appear in the category
  • Urban consumers are more aware of juices that are low in preservatives and carry “cleaner” labels
  • Nestlé leverages wide distribution and brand building initiatives to remain the leading player
PROSPECTS AND OPPORTUNITIES
  • Modern retailers to flourish in a modernising retail landscape
  • Impulse packs and new brands to make gains in the forecast period
  • Nectars and reconstituted 100% juice to grow in popularity
CATEGORY DATA
  • Table 51 Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 52 Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 54 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Table 55 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
  • Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
  • Table 57 NBO Company Shares of Off-trade Juice: % Value 2018-2022
  • Table 58 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
  • Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
  • Table 60 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
  • Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
  • Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN PAKISTANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Reopening of foodservice outlets and other recreational places boosts volume sales
  • Return to pre-pandemic lifestyles drives impulse purchases and on-the-go consumption
  • Strong distribution and marketing help Nestlé to maintain its leadership of bottled water
PROSPECTS AND OPPORTUNITIES
  • Bottled water expected to benefit from perception of safety
  • Hygiene and health awareness to shift demand towards bottled water
  • Bulk bottled water gaining a lot of traction among consumers
CATEGORY DATA
  • Table 63 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 64 Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
  • Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
  • Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
  • Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN PAKISTAN2022 DEVELOPMENTSENERGY DRINKS IN PAKISTANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Energy drinks continues to see fast off-trade sales growth from a low base in 2022
  • Sting enjoys price advantage to lead the field
  • Young population drives the demand for energy drinks
PROSPECTS AND OPPORTUNITIES
  • Search for trendier alternatives to traditional drinks to swell the consumer base
  • Urbanisation to play a key role in driving awareness of energy drinks
  • Targeted marketed to generate awareness and boost offline and online sales among young consumers
CATEGORY DATA
  • Table 75 Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 76 Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 77 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 78 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Table 79 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
  • Table 80 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
  • Table 81 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
  • Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
  • Table 83 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
  • Table 84 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
  • Table 85 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
  • Table 86 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN PAKISTANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Low prices and ease of dilution appeal to lower-income consumers
  • Economy and value sizing positively impact sales
  • Clover Pakistan leverages strong distribution and marketing and small packs to lead concentrates in off-trade volume terms
PROSPECTS AND OPPORTUNITIES
  • High inflation to support demand for affordable powder and liquid concentrates
  • Ramadan and Ashura to continue to spike sales of liquid concentrates
  • Strong marketing to push all-year-round consumption
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 87 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 88 Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 89 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 90 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Table 91 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
  • Table 92 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
  • Table 93 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
  • Table 94 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
  • Table 95 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
  • Table 96 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
  • Table 97 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
  • Table 98 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
  • Table 99 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
  • Table 100 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
  • Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
  • Table 102 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN PAKISTANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Coca-Cola to launch Fuze Tea
  • RTD tea remains a niche but sees growing awareness and sales
  • Lipton leverages a reputation for quality, wide distribution and flavour variety to dominate the competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Small pack sizes to offset the high price deterrent in RTD tea
  • Improving distribution networks to extend reach and grow sales
  • Creating awareness among the mass consumer base remains a necessary strategy
CATEGORY DATA
  • Table 103 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 104 Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
  • Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
  • Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
  • Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
  • Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
  • Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
  • Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
  • Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN PAKISTANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • RTD coffee remains a niche for affluent young consumers
  • Limited availability slows the development of RTD coffee
  • Stronger distribution reach and brand recognition support dominance of Nescafé Ice Coffee Café Latte
PROSPECTS AND OPPORTUNITIES
  • Retail modernisation and urbanisation offer development and growth potential
  • High inflation to further constrain interest in trialling RTD coffee
  • Smaller and on-the-go packs to broaden reach of brands
CATEGORY DATA
  • Table 115 Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 116 Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 117 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 118 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
  • Table 119 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
  • Table 120 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
  • Table 121 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
  • Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
  • Table 123 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
  • Table 124 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
  • Table 125 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
  • Table 126 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027