Network Analytics Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Network Analytics Market is projected to expand significantly, rising from USD 4.41 Billion in 2025 to USD 12.05 Billion by 2031, reflecting a compound annual growth rate of 18.24%. This sector centers on the structured gathering and examination of network data to maximize performance, bolster security measures, and refine operational efficiency. Key factors propelling this trajectory include an unprecedented increase in data volume and the growing intricacy of hybrid network architectures. Additionally, the swift rollout of 5G infrastructure and Internet of Things (IoT) devices creates a need for deep visibility to uphold service quality and anticipate system faults before they affect users.

Despite the clear benefits, the market faces a substantial hurdle in the form of rigorous data privacy laws that make data processing and compliance more complex. Dealing with these shifting legal requirements frequently raises operational expenses and obstructs the smooth adoption of analytics tools. The magnitude of the task is highlighted by data from the International Telecommunication Union, which notes that in 2024, global fixed broadband traffic hit 6 Zettabytes, emphasizing the enormous quantity of information that enterprises must handle while maintaining strict adherence to regulatory standards.

Market Drivers

The incorporation of Artificial Intelligence (AI) and Machine Learning (ML) is transforming the industry by facilitating predictive maintenance and the automated detection of anomalies. These technologies allow operators to shift from reactive troubleshooting to proactive assurance strategies, which helps in cutting operational costs and managing threats beyond the scope of manual monitoring. A May 2024 report by Cisco, the '2024 Global Networking Trends Report', indicates that 60% of IT leaders anticipate deploying AI-driven predictive automation across all domains to streamline operations. The necessity for such advanced analytics is further driven by rising cyber risks; Nokia’s 'Threat Intelligence Report 2024' from October 2024 reveals that DDoS attack frequency on many networks has spiked to over 100 daily, reinforcing the need for automated defense mechanisms.

At the same time, the rapid rollout of 5G infrastructure is fueling the need for analytics tools that can handle high-speed data processing. The architectural complexities introduced by 5G, such as network slicing, demand real-time visibility to guarantee Quality of Service (QoS). The swift growth of this technology produces immense datasets that require instant analysis to preserve system stability. According to the 'Ericsson Mobility Report' from June 2024, global 5G subscriptions grew by 160 million in the first quarter of 2024 to reach 1.7 billion, demonstrating the vast scale that analytics platforms must accommodate to optimize network performance and user experience.

Market Challenges

Strict data privacy laws present a major barrier to the Global Network Analytics Market. Because different regions apply varied and frequently conflicting legal standards, network operators and vendors struggle to process data effectively across international borders. This regulatory fragmentation imposes a severe operational load, compelling organizations to value legal compliance over technical advancement. The necessity to tailor analytics platforms to specific jurisdictions extends deployment schedules and raises operational costs, thereby slowing the rate at which businesses can adopt vital performance optimization solutions.

The financial impact of these compliance requirements is highlighted by recent industry statistics. As per the GSMA, mobile operators worldwide are projected to spend between $15 billion and $19 billion annually on core cybersecurity activities in 2025. This significant expenditure, largely necessitated by the need to satisfy rigorous and often disparate regulatory norms, shifts essential funds away from market expansion and technology procurement. Consequently, the elevated costs linked to navigating these privacy regulations directly impede the scalability and profitability of network analytics offerings.

Market Trends

The blending of network performance and security analytics, known as NetSecOps, is breaking down the historical barriers between network and security teams. As cyber threats increasingly utilize lateral movements within hybrid environments, companies are combining Network Detection and Response systems with performance monitoring tools to remove dangerous blind spots. This integration guarantees that encrypted traffic and data streams are examined for both latency problems and potential security breaches, solving the issue of isolated legacy tools failing to spot complex attacks. The critical need for this combined visibility is emphasized by the growing gap in threat detection; Gigamon’s '2025 Hybrid Cloud Security Survey' from June 2025 notes that 55% of security and IT leaders lack confidence in their current tools' ability to spot breaches, identifying limited network traffic visibility as the main hurdle.

Concurrently, the market is experiencing a significant shift toward Cloud-Native and SaaS-Based Delivery Architectures. Traditional on-premises monitoring systems are finding it difficult to scale alongside the dynamic needs of microservices and containerized environments, prompting a move to cloud-hosted observability platforms. These SaaS solutions offer the necessary elasticity to ingest vast amounts of telemetry data without the operational burden of maintaining hardware, leading to a strategic pivot toward centralized management. This architectural evolution is actively driving efforts to reduce tool proliferation; according to New Relic’s '2025 Observability Forecast' from September 2025, 52% of organizations intend to merge their observability tools into a single unified platform within the next two years to better handle their complex technology stacks.

Key Players Profiled in the Network Analytics Market

• Cisco Systems, Inc.
• NVIDIA Corporation
• Fortinet, Inc.
• Hewlett Packard Enterprise Development LP
• Huawei Technologies Co., Ltd.
• IBM Corporation
• Juniper Networks, Inc.
• SAS Institute Inc.
• Nokia Corporation
• Oracle Corporation

Report Scope

In this report, the Global Network Analytics Market has been segmented into the following categories:

Network Analytics Market, by Component:

• Solution and Services

Network Analytics Market, by Network Type:

• Enterprise Network and Telecom Network

Network Analytics Market, by End User:

• Organization
• Enterprise
• Telecom Companies
• and Data Centers

Network Analytics Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Network Analytics Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.