The UK: Home Category Data, The Consumer - Lighting report offers a comprehensive insight into consumer attitudes in the UK lighting market. The report focuses on overall lighting products and its five sub-categories: Ceiling & wall lights, Table/floor lights, Shades & bases, Occasional lights, & Lighting accessories. Consumer data is based on our 2024 UK Lighting survey, using a panel of 2,000 nationally representative consumers.
39.4% of UK consumers have purchased lighting products in the last 12 months, with the highest purchasing penetration among 16-24-year-olds. Amazon is the most popular retailer for lighting, followed by IKEA and Tesco.
39.4% of UK consumers have purchased lighting products in the last 12 months, with the highest purchasing penetration among 16-24-year-olds. Amazon is the most popular retailer for lighting, followed by IKEA and Tesco.
Scope
- Amazon holds the highest conversion rate in the overall lighting market with 82.9%, followed by IKEA.
- Table/floor lights is the most purchased sub-category in the lighting market.
- New look is the most important driver influencing purchases of lighting.
- 48.4% of UK lighting shoppers bought lighting second-hand.
Reasons to Buy
- Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
- "Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas."
Table of Contents
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Brand Use
- Brand Drivers
- Replacement Cycle
- Channel Use
- Research Prior to Purchase
- Category-specific Questions
- Purchasing Secondhand
- Methodology & Contacts
- Consumer Penetration by Product, 2024
- Purchase Motivations, 2024
- Retailer Conversion Rates, 2024
- Retailer Purchased From By Subcategory, 2024
- Retailer Usage by Demographic, 2024
- Drivers of Retailer Choice by Retailer, 2024
- Retailer Improvement Opportunities by Retailer, 2024
- Brand Conversion Rates By Subcategory, 2024
- Drivers of Brand Choice by Brands, 2024
- Consumer Penetration, 2024
- Consumer Penetration by Subcategory, 2024
- Replacement Cycle, 2024
- Retailers Visited & Purchased from, 2024
- Retailer Profile - Amazon, 2024
- Retailer Profile - IKEA, 2024
- Retailer Profile - Tesco, 2024
- Retailer Profile - B&M, 2024
- Retailer Profile - Argos, 2024
- Drivers of Retailer Choice, 2024
- Retailer Improvement Opportunities, 2024
- Brands Considered & Purchased from, 2024
- Drivers of Brand Choice, 2024
- Shopper Research Process, 2024
- Interaction With Staff Instore, 2024
- Channel Usage when Researching, 2024
- Channel Usage when Purchasing, 2024
- Online Fulfilment Methods, 2024
- Shopper Views On Online Shopping for Lighting, 2024
- Satisfaction With Online Shopping for Lighting, 2024
- Views Prior to Purchase, 2024
- Factors Of Importance When Purchasing Lighting, 2024
- Opinions On Lighting, 2024
- Consumer Penetration for Secondhand Lighting, 2024
- Consumer Penetration for Secondhand Lighting by Subcategory, 2024
- Channels Used when Purchasing Secondhand Lighting, 2024
- Purchase Motivation for Secondhand Lighting, 2024
- Why Consumers Have Not Purchased Secondhand Lighting, 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- ASDA
- B&M
- B&Q
- Dunelm
- IKEA
- John Lewis & Partners
- Sainsbury's
- Tesco
- The Range
