Key Highlights
- The functional drinks market includes retail sales of sports drinks and energy drinks. Sports drinks are defined as drinks with performance-enhancing properties, described as 'isotonic', 'hypertonic', or 'hypotonic'. Energy drinks are defined as those with energy-enhancing properties; mainly carbonated and containing stimulants such as caffeine, taurine, guarana, glucuronolactone, yerba mate, along with glucose syrup (corn syrup) and maltodextrin. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The Japanese functional drinks market recorded revenues of $4.12 billion in 2024, representing a negative compound annual growth rate (CAGR) of 4.1% between 2019-24.
- Market consumption volumes declined with a negative CAGR of 0.01% between 2019-24, reaching a total of 1.69 billion liters in 2024.
- The contraction of the Japanese functional drinks market during 2019-24 is primarily due to shrinking younger demographics and an older consumer base, which has reduced demand for many on-the-go, youth-oriented functional formats and constrained household consumption growth.
Report Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the functional drinks market in Japan
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the functional drinks market in Japan
- Leading company profiles reveal details of key functional drinks market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Japan functional drinks market with five year forecasts
Reasons to Buy
- What was the size of the Japan functional drinks market by value in 2024?
- What will be the size of the Japan functional drinks market in 2029?
- What factors are affecting the strength of competition in the Japan functional drinks market?
- How has the market performed over the last five years?
- What are the main segments that make up Japan's functional drinks market?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Otsuka Holdings Co Ltd
- The Coca-Cola Co
- Red Bull GmbH
- Taisho Pharmaceutical Holdings Co Ltd

