Key Highlights
- The functional drinks market includes retail sales of sports drinks and energy drinks. Sports drinks are defined as drinks with performance-enhancing properties, described as 'isotonic', 'hypertonic', or 'hypotonic'. Energy drinks are defined as those with energy-enhancing properties; mainly carbonated and containing stimulants such as caffeine, taurine, guarana, glucuronolactone, yerba mate, along with glucose syrup (corn syrup) and maltodextrin. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The Indonesian functional drinks market recorded revenues of $1.69 billion in 2024, representing a negative compound annual growth rate (CAGR) of 0.5% between 2019-24.
- Market consumption volumes declined with a negative CAGR of 1.5% between 2019-24, reaching a total of 730.1 million liters in 2024.
- The contraction of the Indonesian functional drinks market during 2019-24 is primarily due to a surge in inflation and rising cost-of-living, which weakened discretionary spending on premium or niche beverages such as functional drinks.
Report Scope
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the functional drinks market in Indonesia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the functional drinks market in Indonesia
- Leading company profiles reveal details of key functional drinks market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Indonesia functional drinks market with five year forecasts
Reasons to Buy
- What was the size of the Indonesia functional drinks market by value in 2024?
- What will be the size of the Indonesia functional drinks market in 2029?
- What factors are affecting the strength of competition in the Indonesia functional drinks market?
- How has the market performed over the last five years?
- How large is Indonesia’s functional drinks market in relation to its regional counterparts?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- PT Bintang Toedjoe
- PT Kino Indonesia Tbk
- Otsuka Holdings Co Ltd
- PT Wings Food

