Functional Drinks in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The functional drinks market includes retail sales of sports drinks and energy drinks. Sports drinks are defined as drinks with performance-enhancing properties, described as 'isotonic', 'hypertonic', or 'hypotonic'. Energy drinks are defined as those with energy-enhancing properties; mainly carbonated and containing stimulants such as caffeine, taurine, guarana, glucuronolactone, yerba mate, along with glucose syrup (corn syrup) and maltodextrin. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The Australian functional drinks market recorded revenues of $2.12 billion in 2024, representing a compound annual growth rate (CAGR) of 5.6% between 2019-24.
- Market consumption volume increased with a CAGR of 5.0% between 2019-24, reaching a total of 365.3 million liters in 2024.
- The Australian functional drinks market registered healthy growth during 2019-24, primarily driven by the consumers' shift toward health and performance-oriented choices (boosted by COVID-era interest in immunity and preventive health), which lifted demand for vitamin-fortified, protein, probiotic, energy, and sports beverages.
Report Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the functional drinks market in Australia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the functional drinks market in Australia
- Leading company profiles reveal details of key functional drinks market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Australia functional drinks market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the Australia functional drinks market by value in 2024?
- What will be the size of the Australia functional drinks market in 2029?
- What factors are affecting the strength of competition in the Australia functional drinks market?
- How has the market performed over the last five years?
- What are the main segments that make up Australia's functional drinks market?
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Competitive Landscape
8 Company Profiles
9 Macroeconomic Indicators
10 Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Suntory Holdings Ltd
- Red Bull GmbH
- Monster Beverage Corp
- The Coca-Cola Co
