Functional Drinks in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The functional drinks market includes retail sales of sports drinks and energy drinks. Sports drinks are defined as drinks with performance-enhancing properties, described as 'isotonic', 'hypertonic', or 'hypotonic'. Energy drinks are defined as those with energy-enhancing properties; mainly carbonated and containing stimulants such as caffeine, taurine, guarana, glucuronolactone, yerba mate, along with glucose syrup (corn syrup) and maltodextrin. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The Turkish functional drinks market recorded revenues of $914.8 million in 2024, representing a compound annual growth rate (CAGR) of 24.4% between 2019-24.
- Market consumption volume increased with a CAGR of 22.6% between 2019-24, reaching a total of 201.0 million liters in 2024.
- The Turkish functional drinks market registered strong growth during 2019-24, primarily driven by the pandemic-era and post-pandemic spikes in health and immunity awareness, and fast product innovation and distribution.
Report Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the functional drinks market in Turkey
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the functional drinks market in Turkey
- Leading company profiles reveal details of key functional drinks market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey functional drinks market with five year forecasts
Reasons to Buy
- What was the size of the Turkey functional drinks market by value in 2024?
- What will be the size of the Turkey functional drinks market in 2029?
- What factors are affecting the strength of competition in the Turkey functional drinks market?
- How has the market performed over the last five years?
- What are the main segments that make up Turkey's functional drinks market?
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Competitive Landscape
8 Company Profiles
9 Macroeconomic Indicators
10 Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Red Bull GmbH
- Monster Beverage Corp
- Oguz Gida A.S.
- Hell Energy Magyarorszag Kft
