Feminine Hygiene in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The feminine hygiene market includes retail sales of sanitary pads, women’s disposable razors & blades, internal cleansers & sprays, pantiliners & shields, and tampons. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The Italian feminine hygiene market recorded revenues of $1.10 billion in 2024, representing a compound annual growth rate (CAGR) of 2.5% between 2019-24.
- Market consumption volume increased with a CAGR of 1% between 2019-24, reaching a total of 229.7 million units in 2024.
- The moderate growth of the Italian feminine hygiene market during 2019-24 can be attributed to the stable demand for sanitary pads and tampons, which ensured a consistent revenue base, while premiumization trends, such as the rising popularity of organic cotton products, eco-certified pads, and dermatologically tested items, helped lift average unit values.
Scope
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the feminine hygiene market in Italy
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the feminine hygiene market in Italy
- Leading company profiles reveal details of key feminine hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Italy feminine hygiene market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the Italy feminine hygiene market by value in 2024?
- What will be the size of the Italy feminine hygiene market in 2029?
- What factors are affecting the strength of competition in the Italy feminine hygiene market?
- How has the market performed over the last five years?
- How large is Italy’s feminine hygiene market in relation to its regional counterparts?
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Competitive Landscape
8 Company Profiles
9 Macroeconomic Indicators
10 Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Fater SpA
- Kenvue Inc
- The Procter & Gamble Co
- Essity AB
