Key Highlights
- The feminine hygiene market includes retail sales of sanitary pads, women’s disposable razors & blades, internal cleansers & sprays, pantiliners & shields, and tampons. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The European feminine hygiene market recorded revenues of $7.75 billion in 2024, representing a compound annual growth rate (CAGR) of 1.9% between 2019-24.
- Market consumption volume increased with a CAGR of 0.3% between 2019-24, reaching a total of 2.50 billion units in 2024.
- The European feminine hygiene market experienced sluggish growth during 2019-24 as Western Europe is a highly penetrated market so gains from new users were small, while COVID-19 disrupted distribution and changed buying patterns (store closures, stock-piling early in the pandemic, then demand shifts) and global supply-chain shocks pushed input costs and retail prices, which constrained unit volumes and encouraged value-seeking or private-label switching in several countries
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the feminine hygiene market in Europe
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the feminine hygiene market in Europe
- Leading company profiles reveal details of key feminine hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Europe feminine hygiene market with five year forecasts
Reasons to Buy
- What was the size of the Europe feminine hygiene market by value in 2024?
- What will be the size of the Europe feminine hygiene market in 2029?
- What factors are affecting the strength of competition in the Europe feminine hygiene market?
- How has the market performed over the last five years?
- What are the main segments that make up Europe's feminine hygiene market?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- The Procter & Gamble Co
- Kenvue Inc
- Essity AB
- Fater SpA

