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Feminine Hygiene

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    Report

  • 46 Pages
  • September 2025
  • Region: Global
  • MarketLine
  • ID: 6050001
Global Feminine Hygiene industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The feminine hygiene market includes retail sales of sanitary pads, women’s disposable razors & blades, internal cleansers & sprays, pantiliners & shields, and tampons. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The global feminine hygiene market recorded revenues of $36.11 billion in 2024, representing a compound annual growth rate (CAGR) of 3.2% between 2019-24.
  • Market consumption volume increased with a CAGR of 2% between 2019-24, reaching a total of 11.91 billion units in 2024.
  • The moderate growth of the global feminine hygiene market during 2019-24 can be attributed to the rising awareness of menstrual health, rapid urbanization in emerging economies, and growing acceptance of premium and eco-friendly products (organic cotton pads, menstrual cups, reusable underwear), which supported value expansion.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the feminine hygiene market in the global
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global feminine hygiene market
  • Leading company profiles reveal details of key feminine hygiene market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Global feminine hygiene market with five year forecasts

Reasons to Buy

  • What was the size of the Global feminine hygiene market by value in 2024?
  • What will be the size of the Global feminine hygiene market in 2029?
  • What factors are affecting the strength of competition in the Global feminine hygiene market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the global's feminine hygiene market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the global feminine hygiene market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the global feminine hygiene market in 2024?
7.6. What have been the most significant developments in the global feminine hygiene market in 2024?
8 Company Profiles
8.1. The Procter & Gamble Co
8.2. Kenvue Inc
8.3. Kimberly-Clark Corp
8.4. Unicharm Corp
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Global feminine hygiene market value: $ million, 2019-24
Table 2: Global feminine hygiene market volume: million units, 2019-24
Table 3: Global feminine hygiene market category segmentation: % share, by value, 2019-24
Table 4: Global feminine hygiene market category segmentation: $ million, 2019-24
Table 5: Global feminine hygiene market geography segmentation: $ million, 2024
Table 6: Global feminine hygiene market distribution: % share, by value, 2024
Table 7: Global feminine hygiene market value forecast: $ million, 2024-29
Table 8: Global feminine hygiene market volume forecast: million units, 2024-29
Table 9: Global feminine hygiene market share: % share, by value, 2024
Table 10: The Procter & Gamble Co: Key Facts
Table 11: The Procter & Gamble Co: Annual Financial Ratios
Table 12: The Procter & Gamble Co: Key Employees
Table 13: The Procter & Gamble Co: Key Employees Continued
Table 14: Kenvue Inc: Key Facts
Table 15: Kenvue Inc: Annual Financial Ratios
Table 16: Kenvue Inc: Key Employees
Table 17: Kimberly-Clark Corp: Key Facts
Table 18: Kimberly-Clark Corp: Annual Financial Ratios
Table 19: Kimberly-Clark Corp: Key Employees
Table 20: Unicharm Corp: Key Facts
Table 21: Unicharm Corp: Annual Financial Ratios
Table 22: Unicharm Corp: Key Employees
Table 23: Unicharm Corp: Key Employees Continued
Table 24: Global Exchange Rate, 2019-24
List of Figures
Figure 1: Global feminine hygiene market value: $ million, 2019-24
Figure 2: Global feminine hygiene market volume: million units, 2019-24
Figure 3: Global feminine hygiene market category segmentation: $ million, 2019-24
Figure 4: Global feminine hygiene market geography segmentation: % share, by value, 2024
Figure 5: Global feminine hygiene market distribution: % share, by value, 2024
Figure 6: Global feminine hygiene market value forecast: $ million, 2024-29
Figure 7: Global feminine hygiene market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the global feminine hygiene market, 2024
Figure 9: Drivers of buyer power in the global feminine hygiene market, 2024
Figure 10: Drivers of supplier power in the global feminine hygiene market, 2024
Figure 11: Factors influencing the likelihood of new entrants in the global feminine hygiene market, 2024
Figure 12: Factors influencing the threat of substitutes in the global feminine hygiene market, 2024
Figure 13: Drivers of degree of rivalry in the global feminine hygiene market, 2024
Figure 14: Global feminine hygiene market share: % share, by value, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • The Procter & Gamble Co
  • Kenvue Inc
  • Kimberly-Clark Corp
  • Unicharm Corp