Vietnam Advertising Market | Growth, Companies, COVID-19 IMPACT, Size, Trends, Share, Forecast, Revenue, Analysis, Industry & Value: Market Forecast By Type And Competitive Landscape

During 2020-2023, Vietnam advertising market was shaped by the COVID-19 pandemic and changing media consumption patterns. Economic uncertainty led to reduced ad spend, but digital and OTT advertising saw strong growth. The advertising industry experienced a solid recovery in the first half of 2021, with total ad spend increasing by 19.7% compared to the same period in 2020.

By 2022, revenue from OTT services reached $15.8 million, while pay TV revenue grew, totaling $192.31 billion with 16.9 million subscribers. Digital advertising benefitted from a shift to home viewing, with connected TV ad spend reaching $21.42 million in 2022. Foreign ad firms navigated regulatory hurdles, relying on local partnerships to execute campaigns.

According to the research, Vietnam Advertising Market size is anticipated to grow at a CAGR of 12.1% during 2024-2030. Vietnam advertising market is set for robust growth, driven by rising digital engagement and shifting media consumption. With over 90% of the urban population owning TVs, traditional media still has a strong foothold. However, smartphone penetration over 84% and internet usage at 78.1% highlight the growing importance of mobile and digital advertising, particularly among the young population.

Platforms like Facebook, Instagram, YouTube, and Zalo are increasingly popular, especially among the 18-24 age group. OTT services are growing rapidly, with Netflix reaching over 2 million users by 2023. As digital consumption continues to rise, advertisers will have more opportunities to reach a highly engaged, tech-savvy audience, further accelerating growth of Vietnam advertising market.

Market Segmentation By Type

Mobile advertising in Vietnam is flourishing due to increased smartphone and internet accessibility, altering consumer habits favoring mobile engagement, advanced targeting capabilities, the emergence of engaging ad formats, and the escalating presence of e-commerce on mobile platforms. These elements combine to underscore the pivotal role of mobile advertising in the marketing strategies of businesses aiming to efficiently reach their target audience.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2020 to 2023.
• Base Year: 2023
• Forecast Data until 2030.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Vietnam Advertising Market Overview
• Vietnam Advertising Market Outlook
• Vietnam Advertising Market Forecast
• Historical Data and Forecast of Vietnam Advertising Market Revenues for the Period 2020-2030F
• Historical Data and Forecast of Vietnam Advertising Market Revenues By Types, for the Period 2020-2030F
• Vietnam Advertising Market Trends
• Industry Life Cycle
• Porter’s Five Force Analysis
• Market Drivers and Restraints
• Key Performance Indicators
• Market Opportunity Assessment
• Vietnam Advertising Market Revenue Ranking, By Top 3 Companies
• Company Profiles
• Key Strategic Recommendations

Market Scope and Segmentation

The report provides a detailed analysis of the following market segments:

• By Type

• Television
• Print (Newspaper and Magazine)
• Radio
• Outdoor
• Internet (Search, Display, Classified, Video, Audio)
• Mobile

Cinema