Television Services Market Report and Forecast 2025-2034

The global television services market attained a value of USD 3.89 Billion in 2024. The market is further expected to grow in the forecast period of 2025-2034 at a CAGR of 5.90% to reach USD 6.90 Billion by 2034.

Rapid Growth of the OTT Sector to Boost the Market Growth of Television Services

The market for television services is likely to be driven by the rising trend for OTT across the globe. Over-the-Top (OTT) is used to define the emerging business model utilising the internet to bypass traditional structure. OTT video platforms, once considered a luxury, are today a commodity. Streaming services, such as Hulu, YouTube TV, and Netflix, have been responsible for millions of people overcoming the need to pay cable providers for content delivery.

While the lack of digital knowledge and digital infrastructures like Wi-Fi connection, storage devices, applications, and software accessibility has been a hurdle in the growth of the television services industry, with the constant increase in the number of internet users and technology development, the market has been provided with lucrative opportunities.

Television Services: Industry Definition and Segmentation

Television services refer to access to entertainment and informational material, including news, music, and videos, among others, over television sets that are broadcasted by television services providers.The future of the television industry has been dynamically evolving from broadcasting to broadband. There is a shift in the demand from cable television to Over the top (OTT) and internet protocol television (IPTV). This has led to the digitalisation of entertainment industries and media.

Market Breakup by Delivery Platform

• Digital Terrestrial Broadcast
• Satellite Broadcast
• Cable Television Broadcasting
• Internet Protocol Television (IPTV)
• Over-The-Top Television (OTT)

Market Breakup by Revenue Model

• Subscription
• Advertisement

Market Breakup by Broadcaster Type

• Public
• Commercial

Market Breakup by Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

Technological Advancements Aiding the Market Growth of Television Services

Technology is changing rapidly, with advancements enabling media outlets to deliver accurate, local, and up-to-the-minute updates. Mobile devices are also witnessing rapid advancements, leading to more traffic on OTT platforms. These factors have robustly aided the growth of the television services industry. The outbreak of the COVID-19 pandemic has given a further growth opportunity for the television services industry as the number of viewers for visual and audio content increased significantly. The viewership of commercial channels, including news channels, has also increased during the lockdown period of the pandemic as the times spent on television and smartphones have increased. Revenue from advertisements has also increased because corporate houses are spending more on advertisements. These factors have supported the growth of the global market for television services.

Key Industry Players in the Global Television Services Market

The report presents a detailed analysis of the following key players in the global television services market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Canal+ Group
• Time Warner, Inc.
• Viacom CBS Inc.
• Channel Four Television Corporation
• Centurylink, Inc.
• 21st Century Fox
• Others

The comprehensive report looks into the macro and micro aspects of the industry. The report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.