VR continues to struggle to gain a strong foothold in the Asian gaming industry. While it attracts considerable interest, that enthusiasm has not translated into widespread adoption. Beyond initial engagement challenges, retention remains a significant hurdle, with many players failing to stay invested in VR experiences over time. Various factors contribute to these difficulties, making Asia a tough market for VR to thrive.
This Knowledge Brief takes a closer look at why VR has yet to reach its full potential in Asia and explores possible strategies for gaming companies to improve adoption. It highlights key insights that VR developers can leverage to strengthen their appeal among gamers.
Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.
This Knowledge Brief takes a closer look at why VR has yet to reach its full potential in Asia and explores possible strategies for gaming companies to improve adoption. It highlights key insights that VR developers can leverage to strengthen their appeal among gamers.
Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.
Table of Contents
List of Exhibits- Gaming platforms used by VR gamers
- Average Salary Difference Between VR Gamers and Other Gaming Platforms
- Share of Gaming Expenditures for VR Players
- Level of Importance in Game Selection
