In 2023, the PlayStation VR2 and Meta Quest 3 entered the market as the latest offerings in the VR space. The following year brought the highly anticipated launch of the Apple Vision Pro, with the Pico 5 and a slimmer version of the Quest 3 also expected to debut soon. As a result, the VR landscape is becoming increasingly competitive with a wave of next-generation devices.
But how do Asian gamers feel about these advancements? Do they see VR as a game-changer for their gaming experiences? This Knowledge Brief explores the state of the VR market in Asia and how gamers in the region are responding to this evolving technology.
Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.
But how do Asian gamers feel about these advancements? Do they see VR as a game-changer for their gaming experiences? This Knowledge Brief explores the state of the VR market in Asia and how gamers in the region are responding to this evolving technology.
Niko Knowledge Briefs are timely short-form topic reports written by Niko’s senior analysts using Niko’s proprietary data on Asia and MENA. Based on Niko's proprietary data and insights, we write and publish a new Knowledge Brief every two weeks. These short-form reports empower companies to access Niko's high-integrity data, insights, and research in a bite-sized format.
Table of Contents
List of Exhibits- Hours of Spend for VR Players Relative to All Platforms
- Interest in Virtual Reality as a Gaming Technology
- VR Games Demonstrate Substitutive, not Additive, Behavior when Increasing VR Gaming Time
