Australia Jewellery Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034

According to this report, the Australia jewellery market size reached around USD 3.34 billion in 2024. Aided by the evolving consumer preferences for luxury goods and the increasing demand for high-quality, sustainable jewellery pieces, the market is projected to grow at a CAGR of 2.80% between 2025 and 2034 to attain nearly USD 4.4 billion by 2034.

The Australia jewellery market is characterised by a broad array of products, including fine jewellery, fashion jewellery, engagement rings, and watches, which cater to a diverse range of consumer needs. Fine jewellery, often made from precious metals such as gold, silver, and platinum, continues to lead the market, with an increasing demand for diamonds and gemstones. However, fashion jewellery has seen a rise in popularity due to its accessibility and the growing trend of personalisation, which has contributed to the market's expansion. The market is also witnessing an increasing shift towards sustainability, with consumers opting for ethically sourced materials and eco-friendly designs.

One of the key drivers of the growth of the Australia jewellery market is the evolving consumer preference for premium and luxury products. As disposable incomes rise, Australians are increasingly willing to invest in high-quality jewellery pieces that are both durable and timeless. This growing demand for premium jewellery is particularly noticeable in categories such as engagement rings, wedding bands, and high-end watches. The desire for craftsmanship, authenticity, and long-lasting value is becoming more pronounced as consumers shift their focus from mass-produced, fast-fashion jewellery to carefully curated pieces that reflect their unique personalities and lifestyles.

Another factor boosting the Australia jewellery market revenue is the rising interest in customisation and personalisation. More Australians are seeking jewellery that tells a personal story or carries sentimental value. From custom-designed engagement rings to personalised name necklaces, the demand for unique and bespoke pieces is on the rise. This shift towards personalisation is driving innovation within the market, with jewellery brands offering bespoke design services, engraving options, and a range of semi-precious and precious stones that allow customers to create pieces that reflect their individual tastes.

Sustainability has become another dominant Australia jewellery market trend. Consumers are becoming more conscientious of the environmental and social implications of their purchasing decisions, and as a result, they are increasingly choosing jewellery made from responsibly sourced materials. This includes using recycled metals, ethically sourced gemstones, and fair trade practices.

In response to this demand, many jewellery brands are prioritising transparency in their supply chains, providing customers with detailed information about the sourcing and production processes behind their pieces. Additionally, the use of lab-grown diamonds is gaining traction, offering consumers a more sustainable and affordable alternative to natural diamonds without compromising on quality or beauty.

The Australia jewellery market is also benefiting from technological advancements that have transformed the design and manufacturing processes. Digital technologies such as 3D printing, CAD (computer-aided design) software, and virtual try-on tools have revolutionised how jewellery is created and purchased. 3D printing, in particular, has allowed jewellery designers to create intricate and complex designs with greater precision and less waste. This has led to the introduction of more intricate and customised jewellery pieces, enabling brands to meet the growing consumer demand for unique and personalised products.

The rise of e-commerce has significantly transformed the Australia jewellery market landscape, with more consumers opting to shop online for convenience, variety, and better prices. The growing popularity of online platforms has expanded the reach of jewellery brands, allowing them to access a broader customer base beyond traditional retail outlets. Online jewellery stores offer a diverse range of products, from luxury pieces to affordable fashion jewellery, and provide customers with the ability to browse, compare prices, and make purchases at their convenience.

Despite the growth of online shopping, brick-and-mortar stores remain an essential part of the jewellery retail experience in the Australia jewellery market. Many consumers still prefer to visit physical stores to inspect the quality of jewellery firsthand, try on pieces, and receive personalised customer service. As a result, many jewellery brands are adopting an omnichannel approach, integrating both online and offline shopping experiences to cater to a diverse range of consumer preferences.

The overall economic environment in Australia plays a significant role in shaping the Australia jewellery market dynamics. As consumer confidence increases and disposable income rises, the demand for luxury and high-end jewellery has seen a boost. However, economic downturns and financial uncertainty can affect consumer spending patterns, leading to a reduction in the purchase of non-essential items such as luxury jewellery. Nevertheless, jewellery remains a popular choice for gifting, particularly during key events such as weddings, anniversaries, and holidays, which ensures its continued relevance in the retail market.

The Australia jewellery market is poised for continued growth over the next several years, driven by changing consumer preferences, technological advancements, and an increasing emphasis on sustainability. As Australians increasingly seek high-quality, personalised, and ethically produced jewellery, brands that prioritise craftsmanship, sustainability, and innovation are well-positioned for success. The ongoing expansion of e-commerce and digital technologies is also transforming the way consumers shop for jewellery, offering new opportunities for brands to engage with a wider audience. With a strong demand for premium products, personalised designs, and sustainable practices, the future of the market looks promising.

Market Segmentation

The market can be divided based on product, material, end use, distribution channel, and region.

Market Breakup by Product

• Necklace
• Bracelet
• Earring
• Ring
• Others

Market Breakup by Material

• Gold
• Diamond
• Platinum
• Others

Market Breakup by End Use

• Women
• Men
• Children

Market Breakup by Distribution Channel

• Offline Retail Stores
• Online Retail Stores

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia jewellery market. Some of the major players explored in the report are as follows:

• By Charlotte Pty Ltd.
• Amber sceats Pty Ltd.
• Christie Nicolaides
• Bulgari Australia Pty Ltd.
• Gucci Australia Pty Ltd.
• Others