The Australia Hair Care Products Market was valued at AUD 1.80 Billion in 2025, and is projected to reach AUD 2.80 Billion by 2034, rising at a CAGR of 4.51%.
Based on distribution channels, the Australia hair care products market share is driven by online channels due to convenience, accessibility, and availability of products.
There has been increasing change in consumers' shopping behaviours and preferences due to the shift towards e-commerce platforms, which is influencing the growth of the Australia hair care products market. Online channels provide accessibility to browse, compare, and purchase products from the comfort of the home or anywhere, eliminating the need to visit physical stores and providing flexibility in shopping whenever and wherever it suits them. The growing preference for online shopping is fuelling the growth of the industry.
They provide a wide range of products from various brands with competitive prices to individuals to explore and make informed purchasing decisions based on product descriptions and reviews. customer reviews and ratings provide valuable insights about the products.
Growing developments in online platforms such as convenient payment options, fast-delivery options, and return policy has gained popularity among individuals in Australia while enhancing customer satisfaction and their shopping experience. Moreover, online retailers provide various benefits such as extensive product selection, convenience, and access to consumers' valuable reviews and ratings, increasing the demand for hair care products market in Australia.
The growing e-commerce sector is providing another revenue channel for the market players. According to the Australian Bureau of Statistics (ABS), the share of digital activity value added has increased from $116.75 billion in 2019-20 to $136.56 billion in 2021-22, boosting the Australia hair care products market growth.
Based on distribution channels, the Australia hair care products market share is driven by online channels due to convenience, accessibility, and availability of products.
There has been increasing change in consumers' shopping behaviours and preferences due to the shift towards e-commerce platforms, which is influencing the growth of the Australia hair care products market. Online channels provide accessibility to browse, compare, and purchase products from the comfort of the home or anywhere, eliminating the need to visit physical stores and providing flexibility in shopping whenever and wherever it suits them. The growing preference for online shopping is fuelling the growth of the industry.
They provide a wide range of products from various brands with competitive prices to individuals to explore and make informed purchasing decisions based on product descriptions and reviews. customer reviews and ratings provide valuable insights about the products.
Growing developments in online platforms such as convenient payment options, fast-delivery options, and return policy has gained popularity among individuals in Australia while enhancing customer satisfaction and their shopping experience. Moreover, online retailers provide various benefits such as extensive product selection, convenience, and access to consumers' valuable reviews and ratings, increasing the demand for hair care products market in Australia.
The growing e-commerce sector is providing another revenue channel for the market players. According to the Australian Bureau of Statistics (ABS), the share of digital activity value added has increased from $116.75 billion in 2019-20 to $136.56 billion in 2021-22, boosting the Australia hair care products market growth.
This report offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Hair Oil
- Shampoo
- Conditioner
- Hair Spray
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality Stores
- Online
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Australia Hair Care Products Market Share
Shampoo is a hair care product widely used by consumers. It is a fundamental part of personal hygiene routines, designed to cleanse the scalp and hair, remove dirt, oil, and product buildup, and maintain hair health. Its regular use makes it an essential item for a broad demographic, contributing to its widespread popularity.Leading Companies in the Australia Hair Care Products Market
The growth of the hair care products market is rising due to the increasing digital activity and shifts in consumer behaviours and preferences towards e-commerce platforms.- The Procter & Gamble Company
- Unilever Plc
- L’Oréal SA
- Revlon, Inc.
- Amway Corp.
- DECIEM Beauty Group Inc.
- Others
Table of Contents
1 Preface2 Report Coverage - Key Segmentation and Scope4 Key Assumptions6 Market Snapshot7 Opportunities and Challenges in the Market16 Key Trends and Developments in the Market
3 Report Description
5 Executive Summary
8 Asia-Pacific Hair Care Products Market Overview
9 Australia Hair Care Products Market Overview
10 Australia Hair Care Products Market by Product Type
11 Australia Hair Care Products Market by Distribution Channel
12 Australia Hair Care Products Market by Region
13 Market Dynamics
14 Trade Data Analysis (HS Code - 335)
15 Competitive Landscape
Companies Mentioned
- The Procter & Gamble Company
- Unilever Plc
- L’Oréal SA
- Revlon, Inc.
- Amway Corp.
- DECIEM Beauty Group Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 101 |
| Published | October 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( AUD | $ 1.8 Billion |
| Forecasted Market Value ( AUD | $ 2.8 Billion |
| Compound Annual Growth Rate | 4.5% |
| Regions Covered | Australia |
| No. of Companies Mentioned | 6 |
