Pet Educational Toys Market Report 2025

This Pet Educational Toys market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The pet educational toys market size has grown strongly in recent years. It will grow from $7.88 billion in 2024 to $8.56 billion in 2025 at a compound annual growth rate (CAGR) of 8.7%. The growth in the historic period can be attributed to rising awareness about the benefits of mental stimulation for pets, a growing number of pet owners, an increasing trend of treating pets as family, rising awareness of pet mental health, growth in disposable income among pet owners, expansion of e-commerce platforms for pet products.

The pet educational toys market size is expected to see strong growth in the next few years. It will grow to $11.81 billion in 2029 at a compound annual growth rate (CAGR) of 8.4%. The growth in the forecast period can be attributed to a growing trend towards pet wellness and enrichment, growth in pet health and behavioral research, increasing emphasis on interactive and smart pet toys, rising number of multi-pet households, and focus on sustainable and eco-friendly pet products. Major trends in the forecast period include the integration of smart technology and AI, eco-friendly and sustainable materials for pet toys, expansion of multi-functional toys, growth in subscription-based models, and advancements in AI and machine learning.

The rising trend of pet ownership is expected to drive the growth of the pet educational toys market in the future. Pet ownership involves having and caring for one or more animals as domestic companions. Several factors contribute to the increase in pet ownership, including the desire for companionship, the advantages of pet therapy, and a growing awareness of the positive effects pets can have on mental and physical well-being. Pet educational toys play a significant role in enhancing the pet experience. They assist owners in engaging and training their pets effectively, making pet ownership more rewarding and enjoyable, which in turn encourages more individuals to adopt pets. For example, in March 2023, Improve International, a UK-based training provider, reported that approximately 38 million pets are now living in around 57% of UK households (16.2 million), marking a 9% increase from 35 million in 2022. Therefore, the growing trend of pet ownership is fueling the expansion of the pet educational toys market.

Leading companies in the pet educational toys market are focusing on developing advanced technologies, such as imaginative toys, to enhance pets' cognitive stimulation and physical activity. Imaginative toys are designed to spark creativity and imaginative play in pets. These toys often feature elements that challenge pets to think, solve problems, or engage in novel activities, providing mental stimulation and enrichment. For instance, in November 2022, Nylabone, a US-based pet product company, introduced a new range of play toys. This collection is designed with innovative features that challenge pets' problem-solving skills and encourage active play, including interactive elements and diverse textures that promote both mental and physical engagement.

In May 2024, Borgman Capital, a US-based private equity firm, acquired Buck Bone Organics for an undisclosed amount. This acquisition is anticipated to offer Borgman Capital immediate advantages and long-term growth opportunities in the pet educational toys market. Buck Bone Organics is a US-based company specializing in educational toys for pets.

Major companies operating in the pet educational toys market are Chewy Inc., BarkBox, Melissa & Doug, Petmate, PetSafe, KONG Company, Hartz Mountain Corporation, Ruffwear, Multipet International, Starmark Pet Products, Petcube, Tuffy’s Pet Foods, Ethical Products Inc., ZippyPaws, Outward Hound, West Paw Design, Petsport, Fable Pets, Mammoth Pet Products, Petstages.

North America was the largest region in the pet educational toys market in 2024. The regions covered in the pet educational toys market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the pet educational toys market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Pet educational toys are designed to enhance pets' cognitive abilities, stimulate problem-solving skills, and provide physical activity and entertainment. These toys engage pets by challenging them with puzzles, tasks, or activities that tap into their natural instincts, such as hunting or foraging. They promote mental enrichment, reduce boredom, and can help prevent destructive behaviors.

The main types of pet educational toys include plush toys, rope and tug toys, balls, chew toys, squeaky toys, interactive toys, and others. Plush toys are soft, fabric-based toys filled with stuffing, designed for pets to cuddle, carry, or gently chew. These toys often come in various shapes, such as animals or other fun figures, offering both comfort and entertainment. Made from materials such as rubber, cotton, nylon, and plastic, these toys cater to pets such as dogs, cats, and birds. They are available in low, mid, and high price ranges and are distributed through both online and offline channels.

The pet educational toys market research report is one of a series of new reports that provides pet educational toys market statistics, including pet educational toys industry global market size, regional shares, competitors with a pet educational toys market share, detailed pet educational toys market segments, market trends and opportunities, and any further data you may need to thrive in the pet educational toys industry. This pet educational toys market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The pet educational toys market consists of sales of interactive puzzle toys, snuffle mats, kong toys, training clickers, and tut toys. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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