Pet Educational Toys Market Report 2026

The pet educational toys market size has grown strongly in recent years. It will grow from $8.54 billion in 2025 to $9.26 billion in 2026 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to increasing pet ownership rates, rising spending on pet care products, growing awareness of pet mental health, expansion of organized pet retail, increased availability of innovative pet toys.

The pet educational toys market size is expected to see strong growth in the next few years. It will grow to $12.6 billion in 2030 at a compound annual growth rate (CAGR) of 8%. The growth in the forecast period can be attributed to growing humanization of pets, rising demand for premium pet products, expansion of online pet product sales, increasing focus on sustainable pet accessories, growth in smart and connected pet toys. Major trends in the forecast period include increasing demand for interactive puzzle toys, growing focus on mental stimulation products, rising use of eco-friendly toy materials, expansion of treat-dispensing toy designs, enhanced emphasis on pet enrichment.

The rising trend of pet ownership is expected to drive the growth of the pet educational toys market in the future. Pet ownership involves having and caring for one or more animals as domestic companions. Several factors contribute to the increase in pet ownership, including the desire for companionship, the advantages of pet therapy, and a growing awareness of the positive effects pets can have on mental and physical well-being. Pet educational toys play a significant role in enhancing the pet experience. They assist owners in engaging and training their pets effectively, making pet ownership more rewarding and enjoyable, which in turn encourages more individuals to adopt pets. For example, in March 2023, Improve International, a UK-based training provider, reported that approximately 38 million pets are now living in around 57% of UK households (16.2 million), marking a 9% increase from 35 million in 2022. Therefore, the growing trend of pet ownership is fueling the expansion of the pet educational toys market.

Key players in the pet educational toys market are emphasizing the development of interactive enrichment toys, such as treat-dispensing dog toys, to promote mental stimulation, reduce boredom, and support behavioral development. Treat-dispensing dog toys are interactive products that require pets to manipulate, roll, or lick the toy to access hidden food rewards, encouraging problem-solving skills and sustained cognitive engagement. For example, in July 2025, Pet One, an Australia-based pet products brand operated by Rolf C. Hagen Australia Pty Ltd, introduced the Blitz range, a lineup of interactive dog toys designed to foster enrichment-based play and mental engagement. The range features treat-fillable cavities, varied textures and shapes, and durable construction for repeated use. The Blitz range enhances cognitive stimulation, prolongs playtime, and supports healthier behavioral patterns in dogs through reward-driven interactive play.

In May 2024, Borgman Capital, a US-based private equity firm, acquired Buck Bone Organics for an undisclosed amount. This acquisition is anticipated to offer Borgman Capital immediate advantages and long-term growth opportunities in the pet educational toys market. Buck Bone Organics is a US-based company specializing in educational toys for pets.

Major companies operating in the pet educational toys market are Chewy Inc., BarkBox, Melissa & Doug, Petmate, PetSafe, KONG Company, Hartz Mountain Corporation, Ruffwear, Multipet International, Starmark Pet Products, Petcube, Tuffy’s Pet Foods, Ethical Products Inc., ZippyPaws, Outward Hound, West Paw Design, Petsport, Fable Pets, Mammoth Pet Products, Petstages.

North America was the largest region in the pet educational toys market in 2025. The regions covered in the pet educational toys market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the pet educational toys market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The pet educational toys market consists of sales of interactive puzzle toys, snuffle mats, kong toys, training clickers, and tut toys. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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