Mountain Bike Market Report 2026

The mountain bike market size has grown strongly in recent years. It will grow from $9.99 billion in 2025 to $10.82 billion in 2026 at a compound annual growth rate (CAGR) of 8.3%. The growth in the historic period can be attributed to growth in outdoor recreational activities, increasing health and fitness awareness, expansion of biking trails, rise in adventure tourism, improvement in bicycle component technology.

The mountain bike market size is expected to see strong growth in the next few years. It will grow to $14.95 billion in 2030 at a compound annual growth rate (CAGR) of 8.4%. The growth in the forecast period can be attributed to e MTB adoption growth, demand for sustainable mobility options, expansion of competitive biking events, innovation in suspension systems, growth of direct to consumer bike sales. Major trends in the forecast period include growth of electric mountain bikes, rising popularity of trail and enduro riding, demand for lightweight and durable frames, expansion of adventure and outdoor sports, customization and performance focused designs.

The growing popularity of sports and adventure activities is expected to drive the mountain bike market forward. Sports and adventure activities encompass physical exercises and recreational challenges such as climbing, hiking, and team or individual sports. Rising health consciousness, a desire for unique experiences, and increased interest in outdoor recreation are contributing to their popularity. Mountain bikes support these activities by providing durable, high-performance equipment suitable for diverse terrains, enabling riders to navigate challenging trails and enjoy thrilling outdoor experiences. For instance, in February 2024, the Sports & Fitness Industry Association (SFIA), a US-based trade organization, reported that in 2023, participation in winter sports, team sports, racquet sports, and water sports grew by over 9%, with winter sports leading at 22% growth. Pickleball participation surged by 51.8% from 2022, and overall sports and fitness participation reached 242 million Americans, a 2.2% increase from the previous year. Therefore, the rising popularity of sports and adventure activities is fueling growth in the mountain bike market.

Key players in the mountain bike market are focusing on creating innovative products, such as lightweight, high-performance mountain bikes, to enhance bike performance, durability, and rider experience. These specialized bikes are designed to combine strength, agility, and speed while being lightweight. They are often constructed from advanced carbon fiber or aluminum materials to balance weight and durability. For example, in September 2023, Decathlon, a France-based sports retailer, introduced the Rockrider RACE 900S. This versatile mountain bike, aimed at both competitive racers and recreational riders, features a lightweight carbon frame and advanced specifications that rival higher-end models. The RACE 900S includes a carbon fiber frame with a single-pivot, linkage-driven suspension system offering 120mm of travel, optimizing energy transfer and climbing efficiency. It is equipped with an SRAM AXS drivetrain, with an option for GX AXS components, and SRAM Level T brakes. Additionally, it features Hutchinson Kraken Racing Lab tires for improved traction and performance.

In September 2023, BMZ Group, a Germany-based manufacturer specializing in advanced battery systems and energy storage solutions, acquired Nox Cycles for an undisclosed sum. This acquisition is intended to bolster BMZ Group's presence in the e-mobility market by incorporating Nox Cycles' innovative electric bike technology and expanding its range of sustainable transportation products. Nox Cycles, also based in Germany, is known for producing high-performance bicycles and e-mountain bikes.

Major companies operating in the mountain bike market report include Giant Manufacturing Co. Ltd., Dorel Industries Inc., Merida Industry Co. Ltd., Trek Bicycle Corporation, Specialized Bicycle Components, Cube Bikes, Orbea, Cannondale Bicycle Corporation, Santa Cruz Bicycles, BMC Switzerland, Gary Turner (GT) Bicycles, Norco Bicycles, Pivot Cycles, Yeti Cycles, Fuji Bikes, Intense Cycles, Rocky Mountain Bicycles, Scott Sports, Alta Cycling Group, Mongoose Bikes, Haro Bikes, Trinx Bikes, Transition Bikes, Kona Bicycle Company, Diamondback Bicycles.

North America was the largest region in the mountain bike market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mountain bike market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mountain bike market report include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mountain bike market consists of sales of enduro bikes, fat bikes, single-speed bikes, hybrid bikes, and dual suspension bikes. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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