Mountain Bike Market Report 2025

This Mountain Bike market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The mountain bike market size has grown strongly in recent years. It will grow from $9.27 billion in 2024 to $10.12 billion in 2025 at a compound annual growth rate (CAGR) of 9.1%. The growth in the historic period can be attributed to rising adventure tourism, increasing participation in outdoor sports, growing health consciousness, the popularity of cross-country competitions, and increasing disposable income.

The mountain bike market size is expected to see strong growth in the next few years. It will grow to $14.23 billion in 2029 at a compound annual growth rate (CAGR) of 8.9%. The growth in the forecast period can be attributed to rising demand for e-mountain bikes, growing female participation in mountain biking, increasing focus on eco-friendly transportation, expanding global mountain biking events, and increasing popularity of adventure tourism in emerging economies. Major trends in the forecast period include the integration of smart technologies, growth in specific bike designs, expansion of mountain biking infrastructure, development of high-performance suspension systems, and the surge in adventure and eco-tourism.

The increasing popularity of sports and adventure activities is expected to drive growth in the mountain bike market. Sports and adventure activities encompass physical exercises and challenges, including both competitive and recreational pursuits such as soccer, climbing, and hiking. This rise in popularity is driven by a growing health consciousness, a desire for unique experiences, and an increasing interest in outdoor recreation. Mountain bikes support these activities by providing durable, high-performance equipment suited for diverse terrains, allowing riders to tackle challenging trails and enjoy thrilling outdoor adventures. For example, the Sports & Fitness Industry Association (SFIA), a US-based trade association, reported in February 2024 that participation in winter sports, team sports, racquet sports, and water sports increased by over 9% in 2023, with winter sports leading at 22% growth. Additionally, pickleball saw a 51.8% increase from 2022, and overall sports and fitness participation reached 242 million Americans, marking a 2.2% rise from the previous year. Thus, the growing popularity of sports and adventure activities is fueling growth in the mountain bike market.

Key players in the mountain bike market are focusing on creating innovative products, such as lightweight, high-performance mountain bikes, to enhance bike performance, durability, and rider experience. These specialized bikes are designed to combine strength, agility, and speed while being lightweight. They are often constructed from advanced carbon fiber or aluminum materials to balance weight and durability. For example, in September 2023, Decathlon, a France-based sports retailer, introduced the Rockrider RACE 900S. This versatile mountain bike, aimed at both competitive racers and recreational riders, features a lightweight carbon frame and advanced specifications that rival higher-end models. The RACE 900S includes a carbon fiber frame with a single-pivot, linkage-driven suspension system offering 120mm of travel, optimizing energy transfer and climbing efficiency. It is equipped with an SRAM AXS drivetrain, with an option for GX AXS components, and SRAM Level T brakes. Additionally, it features Hutchinson Kraken Racing Lab tires for improved traction and performance.

In September 2023, BMZ Group, a Germany-based manufacturer specializing in advanced battery systems and energy storage solutions, acquired Nox Cycles for an undisclosed sum. This acquisition is intended to bolster BMZ Group's presence in the e-mobility market by incorporating Nox Cycles' innovative electric bike technology and expanding its range of sustainable transportation products. Nox Cycles, also based in Germany, is known for producing high-performance bicycles and e-mountain bikes.

Major companies operating in the mountain bike market are Giant Manufacturing Co. Ltd., Dorel Industries Inc., Merida Industry Co. Ltd., Trek Bicycle Corporation, Specialized Bicycle Components, Cube Bikes, Orbea, Cannondale Bicycle Corporation, Santa Cruz Bicycles, BMC Switzerland, Gary Turner (GT) Bicycles, Norco Bicycles, Pivot Cycles, Yeti Cycles, Fuji Bikes, Intense Cycles, Rocky Mountain Bicycles, Scott Sports, Alta Cycling Group, Mongoose Bikes, Haro Bikes, Trinx Bikes, Transition Bikes, Kona Bicycle Company, Diamondback Bicycles.

North America was the largest region in the mountain bike market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mountain bike market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mountain bike market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A mountain bike is a bicycle specifically engineered for off-road cycling on rough terrains such as trails, mountains, and unpaved paths. It is equipped with durable frames, wide knobby tires for enhanced traction, and suspension systems to absorb shocks from uneven surfaces. Mountain bikes feature a more upright riding position, multiple gears for climbing steep inclines, and robust braking systems, making them ideal for challenging environments and outdoor adventures.

The primary types of mountain bikes include cross-country bikes, trail bikes, downhill bikes, all-mountain bikes, dirt jumping bikes, freeride bikes, and others. Cross-country bikes are lightweight and designed for speed and endurance across diverse off-road terrains. These bikes are available through specialty bicycle retailers, mass merchants, full-line sporting goods stores, outdoor specialty stores, and other outlets, and are used for both leisure and competitive purposes. End users range from recreational and amateur riders to professional and elite cyclists.

The mountain bike market research report is one of a series of new reports that provides mountain bike market statistics, including the mountain bike industry's global market size, regional shares, competitors with a mountain bike market share, detailed mountain bike market segments, market trends and opportunities, and any further data you may need to thrive in the mountain bike industry. This mountain bike market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The mountain bike market consists of sales of enduro bikes, fat bikes, single-speed bikes, hybrid bikes, and dual suspension bikes. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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