The mountain electric bikes market size is expected to see strong growth in the next few years. It will grow to $12.23 billion in 2030 at a compound annual growth rate (CAGR) of 7.5%. The growth in the forecast period can be attributed to expansion of sustainable mobility, battery energy density improvements, smart bike connectivity adoption, urban-to-trail mobility demand, e-bike regulations support. Major trends in the forecast period include growing demand for off-road e-mobility, expansion of recreational e-bikes, adoption of high-torque mid motors, integration of smart displays, growth of premium e-mtb segment.
The rising interest in outdoor recreation is expected to drive growth in the mountain electric bike market going forward. Outdoor recreation includes leisure and physical activities performed outdoors in natural or open environments for enjoyment, exercise, or adventure. This interest is increasing as people focus on health and well-being, seeking active lifestyles and nature-based experiences to reduce stress and improve fitness. Mountain e-bikes support this trend by allowing riders to cover longer distances and tackle challenging terrains with less physical effort, enhancing accessibility and enjoyment of outdoor activities. For example, in November 2024, the US Bureau of Economic Analysis reported that the outdoor recreation economy grew 7.1% in 2023, significantly outpacing the overall US economy's growth of 2.5%, while gross output rose by $52.7 billion to a record $563.7 billion. This growing interest in outdoor recreation is thus fueling the mountain electric bike market.
Key companies in the mountain electric bike market are focusing on developing products with optimal strength and stiffness to improve riding stability, durability, and overall performance on demanding terrains. Strength and stiffness ensure that the frame can handle high loads, resist flexing, and provide better control, durability, and efficient power transfer during rides. For instance, in October 2025, Giant Bicycles, a Taiwan-based manufacturer, launched the Reign Advanced E electric mountain bike. The bike features the updated Maestro suspension system designed for exceptional traction and bump absorption in aggressive trail and enduro riding. Its features include a flippable shock chip to adjust geometry, integrated downtube storage, and a frame design accommodating longer-travel forks and larger batteries, offering greater durability and extended range for challenging rides.
In March 2023, Canyon Bicycles, a Germany-based manufacturer, partnered with IperionX Limited to advance sustainability in its supply chain by using IperionX’s 100% recycled, low-carbon titanium powders to prototype and produce advanced bicycle components, including frames. IperionX Limited, a US-based materials technology company, specializes in sustainable titanium powders and circular manufacturing solutions for high-performance cycling and other industries.
Major companies operating in the mountain electric bikes market report include Yamaha Motor Co. Ltd., Giant Manufacturing Co. Ltd, Trek Bicycle Corporation, Accell Group N.V., Merida Industry Co. Ltd., Specialized Bicycle Components Inc., Cube Bikes GmbH, Canyon Bicycles GmbH, Rad Power Bikes LLC, Polygon Bikes, Orbea S. Coop., Haibike GmbH, Santa Cruz Bicycles Inc., Focus Bikes GmbH, BMC Switzerland AG, Pivot Cycles Inc., Scott Sports SA, Ghost Bikes GmbH, Ari Ltd., Simplon Fahrrad GmbH, Whyte Bikes Ltd, Lapierre, Bulls Bikes GmbH, Commencal Bicycles.
North America was the largest region in the mountain electric bikes market in 2025. The regions covered in the mountain electric bikes market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the mountain electric bikes market report include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The mountain electric bikes market consists of sales of controllers and sensors, braking and drivetrain systems, display units and smart dashboards, and frames and suspension components. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Mountain Electric Bikes Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses mountain electric bikes market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for mountain electric bikes? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mountain electric bikes market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Drive: Belt Drive; Chain Drive2) By Motor: Mid motor; Hub motor
3) By Propulsion: Pedal-assist; Throttle-assist
4) By Battery: Lithium-ion; Sealed Lead Acid; Nickel-Metal Hydride
5) By Sales Channel: Offline; Online
Subsegments:
1) By Belt Drive: Carbon Belt Drive; Rubber Belt Drive; Polyurethane Belt Drive; Composite Material Belt Drive; Single-Speed Belt Drive; Internal Gear Hub Belt Drive2) By Chain Drive: Single-Speed Chain Drive; Derailleur (External Gear) Chain Drive; Mid-Drive Chain System; Hub-Drive Chain System; Stainless Steel Chain Drive; Rust-Resistant or Coated Chain Drive
Companies Mentioned: Yamaha Motor Co. Ltd.; Giant Manufacturing Co. Ltd; Trek Bicycle Corporation; Accell Group N.V.; Merida Industry Co. Ltd.; Specialized Bicycle Components Inc.; Cube Bikes GmbH; Canyon Bicycles GmbH; Rad Power Bikes LLC; Polygon Bikes; Orbea S. Coop.; Haibike GmbH; Santa Cruz Bicycles Inc.; Focus Bikes GmbH; BMC Switzerland AG; Pivot Cycles Inc.; Scott Sports SA; Ghost Bikes GmbH; Ari Ltd.; Simplon Fahrrad GmbH; Whyte Bikes Ltd; Lapierre; Bulls Bikes GmbH; Commencal Bicycles.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Mountain Electric Bikes market report include:- Yamaha Motor Co. Ltd.
- Giant Manufacturing Co. Ltd
- Trek Bicycle Corporation
- Accell Group N.V.
- Merida Industry Co. Ltd.
- Specialized Bicycle Components Inc.
- Cube Bikes GmbH
- Canyon Bicycles GmbH
- Rad Power Bikes LLC
- Polygon Bikes
- Orbea S. Coop.
- Haibike GmbH
- Santa Cruz Bicycles Inc.
- Focus Bikes GmbH
- BMC Switzerland AG
- Pivot Cycles Inc.
- Scott Sports SA
- Ghost Bikes GmbH
- Ari Ltd.
- Simplon Fahrrad GmbH
- Whyte Bikes Ltd
- Lapierre
- Bulls Bikes GmbH
- Commencal Bicycles.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 9.17 Billion |
| Forecasted Market Value ( USD | $ 12.23 Billion |
| Compound Annual Growth Rate | 7.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 25 |


