Generative Artificial Intelligence (AI) in Advertising Market Report 2025

This Generative Artificial Intelligence (AI) in Advertising market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The generative artificial intelligence (AI) in advertising market size has grown exponentially in recent years. It will grow from $2.72 billion in 2024 to $3.39 billion in 2025 at a compound annual growth rate (CAGR) of 24.6%. The growth in the historic period can be attributed to the rise of social media, the growing importance of content marketing, emergence of programmatic advertising, Increasing demand for personalized and targeted advertising, Rising competition among brands for consumer attention, the evolution of data analytics and consumer insights.

The generative artificial intelligence (AI) in advertising market size is expected to see exponential growth in the next few years. It will grow to $8.1 billion in 2029 at a compound annual growth rate (CAGR) of 24.4%. The growth in the forecast period can be attributed to the integration of AI with augmented reality and virtual reality experiences, Growing use of AI in optimizing cross-channel marketing strategies, Increasing investment in AI research and development by major tech companies, the rise of autonomous advertising systems leveraging real-time data analysis, growing reliance on visual and video content. Major trends in the forecast period include hyper-personalized content creation, ethical and transparent AI practices, voice and conversational AI, expansion of AI-driven predictive analytics, and multimodal AI systems.

The growth of e-commerce is anticipated to drive the expansion of the generative artificial intelligence (AI) in advertising market. The rise in e-commerce is fueled by widespread digital technology adoption, the convenience of online shopping, and increased internet access. Generative AI in advertising supports e-commerce by creating personalized and targeted ad campaigns, optimizing customer engagement, and enhancing digital marketing strategies. For example, in August 2024, the U.S. Census Bureau reported that retail e-commerce sales for the second quarter of 2024 reached $282.3 billion, representing a 5.3% increase from the first quarter of 2023 and a 6.6% rise compared to the second quarter of 2023. Thus, the growth in e-commerce is driving the development of generative AI in advertising.

Major companies in the generative artificial intelligence (AI) advertising sector are advancing automated content creation technologies, such as image generation assistants, to boost the effectiveness of targeted marketing and enhance customer engagement through sophisticated algorithms and data-driven insights. These image generation assistants can rapidly produce customized, high-quality visuals, thereby enriching marketing campaigns with tailored, visually appealing content and minimizing the need for extensive manual design work. For example, in May 2024, Meta Platforms, Inc., a US-based technology company, introduced new generative AI tools for advertising that include features for automatically creating image variations and adding text overlays. This initiative is part of Meta’s broader investment in generative AI, aimed at showcasing to advertisers how automated creative solutions can improve campaign effectiveness. This development follows a similar move by Google in February, where it launched AI advertising tools incorporating image marking with SynthID watermarking technology from its DeepMind research lab.

In August 2024, Reddit Inc., a US-based social media and online community platform, acquired Memorable AI for an undisclosed amount. This acquisition is intended to integrate Memorable AI's advanced generative AI technologies into Reddit's advertising operations, enabling more personalized ad experiences and better targeting. Memorable AI is a US-based technology company that specializes in generative artificial intelligence solutions for personalized advertising and user engagement.

Major companies operating in the generative artificial intelligence (AI) in advertising market are Microsoft Corporation, Meta Platforms Inc., Amazon Web Services Inc., Accenture plc, IBM Corporation, NVIDIA Corporation, Baidu Inc., Adobe Inc., Merkle Inc., Weber Shandwick International Ltd., HubSpot Inc., Zeta Global Holdings Corp., DataRobot Inc., Hootsuite Inc., BrightEdge Technologies Inc., Persado Inc., Matellio Inc., Brafton Inc., Bannerflow AB, Clarifai Inc., Aegis Softech.

North America was the largest region in the generative artificial intelligence (AI) in advertising market in 2024. The regions covered in the generative artificial intelligence (AI) in advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the generative artificial intelligence (AI) in advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Generative artificial intelligence in advertising involves the use of advanced AI technologies, especially generative models, to create and produce advertising content. This can include generating text, images, videos, and other multimedia elements tailored to specific audiences or marketing objectives.

The primary deployment modes for generative AI in advertising are cloud-based and on-premises. Cloud-based advertising utilizes AI tools and applications hosted on remote servers accessible via the Internet. Key applications of generative AI in this field include content generation, personalized advertising, customer engagement, and market analysis, spanning various industry verticals such as retail, healthcare, financial services, automotive, and more.

The generative artificial intelligence (AI) in advertising market research report is one of a series of new reports that provides generative artificial intelligence (AI) in advertising market statistics, including generative artificial intelligence (AI) in advertising industry global market size, regional shares, competitors with a generative artificial intelligence (AI) in advertising market share, detailed generative artificial intelligence (AI) in advertising market segments, market trends and opportunities, and any further data you may need to thrive in the generative artificial intelligence (AI) in advertising industry. This generative artificial intelligence (AI) in advertising market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The generative artificial intelligence (AI) in advertising market consists of revenues earned by entities by providing services such as AI-powered creative design, personalized ad content creation, dynamic content optimization, and automated campaign management. The market value includes the value of related goods sold by the service provider or included within the service offering. The generative artificial intelligence (AI) in advertising market also includes sales of AI software platforms, machine learning models, data analytics tools, creative design tools, and video and multimedia generation software. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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