Self-Drive Car Rental Market Report 2025

This Self-Drive Car Rental Market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The self-drive car rental market size has grown strongly in recent years. It will grow from $60.81 billion in 2024 to $65.52 billion in 2025 at a compound annual growth rate (CAGR) of 7.7%. The growth during the historical period can be attributed to factors such as the rise in tourism, increased smartphone penetration, growth in urban mobility, expanding middle-class incomes, and a rising demand for affordable transportation options.

The self-drive car rental market size is expected to see strong growth in the next few years. It will grow to $87.57 billion in 2029 at a compound annual growth rate (CAGR) of 7.5%. The growth during the forecast period can be attributed to factors such as the increasing adoption of electric vehicles, rising demand for contactless rental solutions, growing preference for subscription-based mobility, greater integration of AI and IoT, and the expanding car-sharing culture. Key trends expected in this period include the development of advanced fleet management systems, AI-powered customer support, adoption of connected car technology, increased use of telematics for monitoring, and expanded partnerships with ride-hailing services.

The growth of the travel and tourism sector is expected to drive the expansion of the self-drive car rental market. The travel and tourism industry provides services related to travel, accommodation, transportation, and leisure activities for tourists. This sector is expanding due to factors such as economic development, technological progress, better infrastructure, government support, and greater global connectivity. Self-drive car rentals play an important role in enhancing the travel and tourism industry by offering flexible, cost-effective, and convenient transportation, allowing travelers to explore destinations at their own pace. For example, the World Travel and Tourism Council, a UK-based organization, reported in August 2022 that the travel and tourism sector contributed 9.1% to global GDP in 2023, marking a 23.2% increase from the previous year. As a result, the growth of the travel and tourism sector is driving the self-drive car rental market forward.

Key companies in the self-drive car rental market are embracing innovations such as advanced mobile apps to stay competitive. These apps utilize the latest technologies to enhance the user experience, improve functionality, and optimize performance. For example, in May 2023, IndusGo, an India-based self-drive car rental startup, launched its upgraded app, IndusGo 2.0. The app features a more user-friendly interface, real-time vehicle tracking, and simplified booking options. Additionally, it includes AI-powered vehicle recommendations and flexible pickup and drop-off points. This launch is significant because it improves the customer experience and strengthens the company’s position in the self-drive car rental industry. By integrating cutting-edge technology, IndusGo aims to provide a superior, seamless, and personalized experience for users.

In December 2023, CarDekho, an India-based auto-tech company, acquired a majority stake in Revv for an undisclosed amount. This acquisition is part of CarDekho’s strategy to enhance its auto-tech offerings and create a comprehensive automobile ecosystem. By integrating Revv’s services, CarDekho plans to expand into shared mobility solutions, catering to the evolving preferences of Gen-Z consumers. Revv is also an India-based self-drive car rental startup.

Major players in the self-drive car rental market are Avis Budget Group Inc., The Hertz Corporation, Localiza Rent a Car S.A., Budget Rent A Car System Inc., Europcar Mobility Group, eHi Car Services Limited, Kayak Inc, Carzonrent India Private Limited, Getaround Inc., Bolt Technology OÜ, CarDekho, Eco Rent A Car Private Limited, U Drive Ltd, Kendall Cars, Myles Automotive Technologies Pvt. Ltd., Zoomcar Inc., MyChoize Self Drive Cars, Rentrip Services Pvt. Ltd., DriveNow, and Saxons Self Drive Hire.

North America was the largest region in the self-drive car rental market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in self-drive car rental report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the self-drive car rental market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A self-drive car rental service allows customers to rent a vehicle and drive it themselves, without the need for a chauffeur. It provides flexibility, convenience, and cost-effectiveness for both short-term and long-term use. Customers can select from a variety of vehicle types, including economy, luxury, or SUVs, depending on their preferences. Self-drive rentals are commonly chosen for business trips, vacations, and local commuting.

The primary types of self-drive car rentals include hatchbacks, sedans, sports utility vehicles (SUVs), luxury cars, convertibles, and vans. A hatchback is a car with a rear door that opens upwards, offering access to a spacious cargo area that is integrated with the passenger cabin. These vehicles are available for both short-term and long-term rentals and can be used for various purposes such as airport transport, local commuting, outstation travel, and more. The key users of these services include individuals and corporate clients.

The self-drive car rental market research report is one of a series of new reports that provides self-drive car rental market statistics, including the self-drive car rental industry global market size, regional shares, competitors with the self-drive car rental market share, detailed self-drive car rental market segments, market trends, and opportunities, and any further data you may need to thrive in the self-drive car rental industry. This self-drive car rental market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The self-drive car rental market consists of revenues earned by entities by providing services such as vehicle rentals, insurance and roadside assistance, vehicle maintenance and cleaning, and 24/7 customer support. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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