Self-Drive Car Rental Market Report 2026

The self-drive car rental market size has grown strongly in recent years. It will grow from $65.09 billion in 2025 to $69.98 billion in 2026 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to increasing urban mobility needs, expansion of smartphone-based booking platforms, rising travel and tourism activities, availability of diversified rental vehicle fleets, growth of shared mobility awareness.

The self-drive car rental market size is expected to see strong growth in the next few years. It will grow to $92.74 billion in 2030 at a compound annual growth rate (CAGR) of 7.3%. The growth in the forecast period can be attributed to increasing integration of electric vehicles in rental fleets, rising demand for subscription-based car rentals, expansion of data-driven fleet optimization, growing adoption of digital identity verification, increasing focus on sustainable mobility solutions. Major trends in the forecast period include increasing adoption of app-based self-drive platforms, rising demand for flexible short-term rentals, growing preference for electric self-drive fleets, expansion of contactless vehicle access systems, enhanced focus on fleet utilization analytics.

The expansion of the travel and tourism sector is expected to propel the growth of the self-drive car rental market going forward. The travel and tourism sector refers to the industry that provides services for travel, accommodation, transportation, and leisure activities for tourists and travelers. The growth of the travel and tourism sector is fueled by economic development, technological advancements, improved infrastructure, government support, and increasing global connectivity. Self-drive car rentals enhance the travel and tourism sector by offering flexible, cost-effective, and convenient transportation, enabling travelers to explore destinations at their own pace. For instance, in February 2024, according to United Nations World Tourism Organization (UNWTO), a Spain-based specialized agency of the United Nations, a global estimate recorded 1.28 billion international tourists in 2023, an increase of 34% over 2022.Therefore, the expansion of the travel and tourism sector is driving the growth of the self-drive car rental market.

Major companies operating in the self-drive car rental market are leveraging advanced innovations, such as state-of-the-art mobile apps, to gain a competitive edge in the market. State-of-the-art mobile apps leverage cutting-edge technologies to enhance user experience, streamline functionality, and optimize performance. For instance, in May 2023, IndusGo, an India-based self-drive car rental startup, launched its advanced app, IndusGo 2.0. The new app features an improved user interface, real-time vehicle tracking, and seamless booking options. It also includes AI-powered vehicle recommendations and flexible pickup or drop points. This launch is significant as it enhances customer experience and positions the company in the self-drive car rental industry. By integrating advanced technology, IndusGo aims to provide a superior, streamlined, and personalized experience for all users.

In December 2023, Car Dekho, an India-based auto-tech company, acquired a majority stake in Revv for an undisclosed amount. This acquisition is intended to strengthen Car Dekho’s auto-tech offerings and build a holistic automobile ecosystem. By incorporating Revv’s services, CarDekho aims to expand into shared mobility solutions, catering to the changing preferences of Gen-Z consumers. Revv is an India-based self-drive car rental startup.

Major companies operating in the self-drive car rental market are Avis Budget Group Inc., The Hertz Corporation, Localiza Rent a Car S.A., Budget Rent A Car System Inc., Europcar Mobility Group, eHi Car Services Limited, Getaround Inc., U Drive Ltd, Myles Automotive Technologies Pvt. Ltd., Zoomcar Inc., MyChoize Self Drive Cars, Rentrip Services Pvt. Ltd., DriveNow, Saxons Self Drive Hire, Sixt SE, Enterprise Holdings Inc., Alamo Rent A Car, National Car Rental, Green Motion Car Rental, Turo Inc., Movida Participações S.A., Unidas Rent a Car, Okinawa Autotech.

North America was the largest region in the self-drive car rental market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the self-drive car rental market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the self-drive car rental market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The self-drive car rental market consists of revenues earned by entities by providing services such as vehicle rentals, insurance and roadside assistance, vehicle maintenance and cleaning, and 24/7 customer support. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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