Software Asset Management Market Report 2025

This Software Asset Management Market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The software asset management market size has grown rapidly in recent years. It will grow from $3.64 billion in 2024 to $4.36 billion in 2025 at a compound annual growth rate (CAGR) of 19.9%. The growth during the historic period can be attributed to the increasing complexity of software licensing, the widespread adoption of cloud technologies, the rise in cloud-based solutions, the growing challenges of software management, and the rising demand for optimized asset utilization.

The software asset management market size is expected to see rapid growth in the next few years. It will grow to $8.93 billion in 2029 at a compound annual growth rate (CAGR) of 19.7%. The projected growth in the forecast period can be attributed to the rise of cloud-based and SaaS solutions, the increasing adoption of the BYOD (Bring Your Own Device) culture, the growing number of audits, the increasing complexity of modern IT environments, and the rising number of tech startups. Key trends during this period include technological advancements, the adoption of cloud-based solutions, the development of advanced SAM technologies, digital transformation initiatives, and the growing demand for powerful asset management tools.

The increasing adoption of cloud and SaaS solutions is expected to drive the expansion of the software asset management market. Cloud-based solutions refer to services and applications hosted on remote servers and accessed via the internet, while SaaS (Software as a Service) solutions provide software applications that are managed and delivered through the cloud, eliminating the need for local installations or infrastructure. The rising adoption of these solutions is attributed to their scalability, cost-effectiveness, remote accessibility, and ability to streamline software management through automated updates and enhanced security. Software asset management (SAM) plays a critical role in facilitating this transition by offering visibility into software usage, optimizing license management, ensuring compliance, and controlling costs. According to a report published by Google Cloud in September 2022, the use of multiple public clouds grew from 21% in 2021 to 26% in 2022, while hybrid cloud utilization surged from 25% to 42.5% in the same period. As more organizations shift towards cloud and SaaS solutions, the demand for effective software asset management continues to grow.

Companies in the software asset management market are focusing on developing automated solutions to enhance software tracking, optimize license usage, and ensure compliance with regulatory requirements. These solutions leverage artificial intelligence (AI), machine learning (ML), and cloud-based technologies to simplify software audits, detect underutilized licenses, and mitigate financial risks associated with non-compliance. In March 2023, Anglepoint Inc., a US-based technology asset management services provider, introduced the IBM Licensing for Software Asset Management app. This solution enables organizations to measure IBM sub-capacity for software under the IBM authorized SAM provider (IASP) program, simplifying IBM software license management within the ServiceNow platform. The app provides access to IBM licensing expertise, improves visibility and confidence in managing IBM assets, identifies cost-saving opportunities, and integrates seamlessly with ServiceNow's Software Asset Management Platform (SAMP) to optimize IBM software licensing expenses.

In February 2024, Flexera Software LLC, a US-based software company, acquired Snow Software AB for an undisclosed amount. This acquisition aims to strengthen Flexera's capabilities in IT asset management (ITAM) and financial operations (FinOps), enhancing visibility and insights across hybrid IT environments. By expanding its offerings, Flexera helps organizations optimize spending, mitigate risks, and maximize the value of their technology investments. Snow Software AB, a Sweden-based software company, specializes in IT asset management, SaaS management, and cloud optimization solutions, further complementing Flexera's portfolio.

Major players in the software asset management market are Microsoft Corporation, Deloitte Touche Tohmatsu Limited, International Business Machines Corporation (IBM), Broadcom Inc., HCL Technologies, ServiceNow Inc., Ivanti Inc., Symphony SummitAI, Flexera Software, Snow Software, USU Software AG, Matrix42 AG, Alloy Navigator Inc., Zluri Technologies Inc., BMC Software Inc., Anglepoint Inc., SysAid Technologies Ltd., Livingstone Technologies Ltd., Belarc Inc., Eracent Inc., Asset Panda Inc., Xensam Technologies Inc., Certero Ltd., ITAM Review Ltd., and Softline International.

North America was the largest region in the software asset management market in 2024. The regions covered in software asset management report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the software asset management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Software asset management (SAM) is a strategic process that involves managing, tracking, and optimizing software assets within an organization to ensure compliance, reduce costs, and improve efficiency. SAM solutions assist businesses in monitoring software usage, managing licenses, preventing overspending, mitigating security risks, and adhering to regulatory requirements. By utilizing automation, cloud-based platforms, and AI-driven insights, SAM helps organizations gain greater control over their software environment, streamline IT operations, and enhance overall software governance.

The key components of software asset management include solutions and services. SAM solutions consist of tools and platforms designed to help organizations efficiently manage, track, and optimize their software assets throughout their lifecycle. These solutions are available in both on-premise and cloud-based deployment models, catering to businesses of all sizes, from small and medium enterprises to large corporations. The market serves a wide range of industries, including banking, financial services, and insurance (BFSI), information technology (IT) and IT-enabled services (ITeS), telecom, manufacturing, retail and e-commerce, government, healthcare and life sciences, education, and media and entertainment.

The software asset management market research report is one of a series of new reports that provides software asset management market statistics, including software asset management industry global market size, regional shares, competitors with a software asset management market share, detailed software asset management market segments, market trends and opportunities, and any further data you may need to thrive in the software asset management industry. This software asset management market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The software asset management market includes revenues earned by entities by providing services such as license management, compliance monitoring, and software audits. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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