Cannabis-Infused Products Market Report 2026

The cannabis-infused products market size has grown exponentially in recent years. It will grow from $33.62 billion in 2025 to $41.44 billion in 2026 at a compound annual growth rate (CAGR) of 23.2%. The growth in the historic period can be attributed to gradual legalization across regions, rising consumer acceptance of cannabis products, expansion of medical cannabis programs, development of commercial cannabis cultivation, growth of specialty retail channels.

The cannabis-infused products market size is expected to see exponential growth in the next few years. It will grow to $94.42 billion in 2030 at a compound annual growth rate (CAGR) of 22.9%. The growth in the forecast period can be attributed to expansion of wellness-focused cannabis consumption, rising investments in branded cannabis products, growth of regulated recreational markets, increasing demand for pharmaceutical-grade formulations, expansion of digital distribution platforms. Major trends in the forecast period include expansion of edible and beverage-based cannabis products, rising use of cbd in wellness formulations, growing focus on product standardization and labeling, increased adoption of advanced extraction techniques, diversification of product formats.

The growth of e-commerce is expected to drive the expansion of the cannabis-infused products market in the future. E-commerce refers to the buying and selling of goods and services over the internet, facilitating transactions through online platforms and digital payment systems. This sector is growing due to increased internet penetration, shifting consumer preferences for online shopping, and advancements in digital payment solutions, making online shopping more convenient and accessible. Cannabis-infused products are benefiting from e-commerce by meeting the rising demand for wellness and alternative health solutions. They offer a variety of products that can be easily accessed, purchased, and delivered through online platforms. For example, in May 2024, the United States Census Bureau reported that U.S. retail e-commerce sales reached $289.2 billion in the first quarter of 2024, marking a 2.1% increase compared to the fourth quarter of 2023. This growth in e-commerce is contributing to the expansion of the cannabis-infused products market.

Companies in the cannabis-infused products market are focusing on innovative technologies, such as SōRSE emulsion technology, to improve the bioavailability and taste of cannabis-infused beverages and edibles, enhancing the overall consumer experience. SōRSE emulsion technology is a patented water-soluble emulsion platform designed to improve the bioavailability, stability, and sensory experience of cannabis and other functional ingredients in consumable products. For instance, in January 2024, Aurora Cannabis Inc., a Canada-based cannabis company, launched a new line of cannabis-infused beverages, including Neon Rush, Strawberry Pineapple Tropical Fizz, and Pineapple Coconut Fizz. These beverages combine precise dosage control with the convenience of a drink, allowing consumers to enjoy consistent effects in an easy-to-consume form. They utilize SōRSE emulsion technology, ensuring better bioavailability of cannabinoids, which leads to faster onset times and more predictable effects. The beverages also feature a smooth taste that masks the natural bitterness of cannabis, appealing to both seasoned users and newcomers.

In December 2024, Organigram Holdings Inc., a Canada-based company specializing in the production of medical cannabis products, acquired Motif Labs Ltd. for an undisclosed amount. This acquisition aims to strengthen Organigram’s market position, broaden its product range, and enhance its capabilities in the cannabis-infused products segment, solidifying its leadership in the Canadian cannabis industry. Motif Labs Ltd. is a Canadian company known for producing high-quality cannabis extracts and innovative products.

Major companies operating in the cannabis-infused products market are Curaleaf Holdings Inc., Trulieve Cannabis Corp., Green Thumb Industries Inc., Cresco Labs Inc., Tilray Inc., Columbia Care Inc., Canopy Growth Corporation, MedMen Enterprises Inc., Aurora Cannabis Inc., Eaze Inc., Pax Labs, Flow Kana Inc., Kiva Brands Inc., Charlotte's Web Holdings Inc., Vireo Health International Inc., The Green Organic Dutchman Holdings Ltd., Indus Holdings Inc., THC Design Inc., Baked Bros LLC, Vitality CBD Ltd.

North America was the largest region in the cannabis-infused products market in 2025. The regions covered in the cannabis-infused products market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the cannabis-infused products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The cannabis-infused products market consists of sales of products including chocolates and bars, drinks, gum and sprays, and sugar candies. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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