Cannabis-Infused Products Market Report 2025

This Cannabis-Infused Products Market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The cannabis-infused products market size has grown exponentially in recent years. It will grow from $27.37 billion in 2024 to $33.85 billion in 2025 at a compound annual growth rate (CAGR) of 23.7%. The growth during the historic period can be attributed to the increasing legalization of cannabis, growing consumer awareness, a rise in medical cannabis applications, innovations in product formulations, and the expansion of distribution channels.

The cannabis-infused products market size is expected to see exponential growth in the next few years. It will grow to $78.51 billion in 2029 at a compound annual growth rate (CAGR) of 23.4%. The growth during the forecast period can be attributed to ongoing legalization trends, rising demand for wellness products, increasing investment in research and development, growing acceptance of CBD products, and the expansion of e-commerce platforms. Key trends in the forecast period include the use of nanotechnology for better absorption, advanced extraction techniques, the development of cannabis-based beverages, AI-driven product innovation, and the adoption of blockchain for supply chain transparency.

The growth of e-commerce is expected to drive the expansion of the cannabis-infused products market in the future. E-commerce refers to the buying and selling of goods and services over the internet, facilitating transactions through online platforms and digital payment systems. This sector is growing due to increased internet penetration, shifting consumer preferences for online shopping, and advancements in digital payment solutions, making online shopping more convenient and accessible. Cannabis-infused products are benefiting from e-commerce by meeting the rising demand for wellness and alternative health solutions. They offer a variety of products that can be easily accessed, purchased, and delivered through online platforms. For example, in May 2024, the United States Census Bureau reported that U.S. retail e-commerce sales reached $289.2 billion in the first quarter of 2024, marking a 2.1% increase compared to the fourth quarter of 2023. This growth in e-commerce is contributing to the expansion of the cannabis-infused products market.

Companies in the cannabis-infused products market are focusing on innovative technologies, such as SōRSE emulsion technology, to improve the bioavailability and taste of cannabis-infused beverages and edibles, enhancing the overall consumer experience. SōRSE emulsion technology is a patented water-soluble emulsion platform designed to improve the bioavailability, stability, and sensory experience of cannabis and other functional ingredients in consumable products. For instance, in January 2024, Aurora Cannabis Inc., a Canada-based cannabis company, launched a new line of cannabis-infused beverages, including Neon Rush, Strawberry Pineapple Tropical Fizz, and Pineapple Coconut Fizz. These beverages combine precise dosage control with the convenience of a drink, allowing consumers to enjoy consistent effects in an easy-to-consume form. They utilize SōRSE emulsion technology, ensuring better bioavailability of cannabinoids, which leads to faster onset times and more predictable effects. The beverages also feature a smooth taste that masks the natural bitterness of cannabis, appealing to both seasoned users and newcomers.

In December 2024, Organigram Holdings Inc., a Canada-based company specializing in the production of medical cannabis products, acquired Motif Labs Ltd. for an undisclosed amount. This acquisition aims to strengthen Organigram’s market position, broaden its product range, and enhance its capabilities in the cannabis-infused products segment, solidifying its leadership in the Canadian cannabis industry. Motif Labs Ltd. is a Canadian company known for producing high-quality cannabis extracts and innovative products.

Major players in the cannabis-infused products market are Curaleaf Holdings Inc., Trulieve Cannabis Corp., Green Thumb Industries Inc., Cresco Labs Inc., Tilray Inc., Columbia Care Inc., Canopy Growth Corporation, MedMen Enterprises Inc., Aurora Cannabis Inc., Eaze Inc., Pax Labs, Flow Kana Inc., Kiva Brands Inc., Charlotte's Web Holdings Inc., Vireo Health International Inc., The Green Organic Dutchman Holdings Ltd., Indus Holdings Inc., THC Design Inc., Herbivore Botanicals, Baked Bros LLC, Vitality CBD Ltd.

North America was the largest region in the cannabis-infused products market in 2024. The regions covered in cannabis-infused products report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the cannabis-infused products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Cannabis-infused products are items that contain cannabis or cannabis extracts, designed for human use. These products come in various forms for consumption or application and are intended for recreational or wellness purposes, including edibles, topicals, beverages, and inhalables. They are often marketed for their potential therapeutic benefits, such as pain relief, relaxation, and improved sleep quality.

The main types of cannabis-infused products include skincare, cosmetics, haircare, intimate lubricants, and gummies. Skincare products, which aim to improve the health, appearance, and texture of the skin, increasingly incorporate cannabis, particularly cannabidiol (CBD), for its anti-inflammatory, antioxidant, and moisturizing properties. This helps soothe irritation, reduce redness, and promote overall skin health. The products are derived from both hemp and marijuana. They are distributed through various channels, such as B2B and B2C, and are used by different end users, including medical, personal use, pharmaceuticals, and wellness sectors.

The cannabis-infused products market research report is one of a series of new reports that provides cannabis-infused products market statistics, including cannabis-infused products industry global market size, regional shares, competitors with a cannabis-infused products market share, detailed cannabis-infused products market segments, market trends and opportunities, and any further data you may need to thrive in the cannabis-infused products industry. This cannabis-infused products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The cannabis-infused products market consists of sales of products including chocolates and bars, drinks, gum and sprays, and sugar candies. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. it does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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