According to this report, the Canada television market size reached around USD 1.74 billion in 2024. Aided by the increasing shift towards streaming services and on-demand content and the growing demand for larger, 4K and smart TVs, the market is projected to grow at a CAGR of 2.20% between 2025 and 2034 to attain nearly USD 2.19 billion by 2034.
The Canada television market growth is being driven by advancements in display technology, increasing consumer demand for high-definition content, and the continuous evolution of smart TV features. The growing preference for immersive viewing experiences has led to a surge in demand for televisions with enhanced display resolutions, such as 4K and 8K Ultra HD.
As streaming services continue to dominate the entertainment landscape, consumers are investing in smart TVs equipped with internet connectivity and integrated apps that provide seamless access to a vast array of digital content. The transition from traditional cable subscriptions to on-demand streaming platforms has further accelerated the adoption of smart televisions, reinforcing the market's expansion.
The increasing affordability of advanced television models has contributed to the Canada television market expansion. Manufacturers are focusing on delivering high-quality televisions at competitive prices, making premium features such as OLED and QLED displays more accessible to a wider audience. The demand for larger screen sizes has also witnessed significant growth, with consumers seeking cinematic experiences within their homes. The integration of artificial intelligence and voice assistants in modern televisions has further enhanced user convenience, allowing for hands-free navigation and personalised content recommendations based on viewing preferences.
The rapid expansion of over-the-top (OTT) streaming services has significantly influenced the Canada television market dynamics, as consumers shift towards content consumption via platforms such as Netflix, Disney+, and Amazon Prime Video. The increasing availability of high-speed internet and the widespread adoption of fibre-optic networks have supported this transition, enabling uninterrupted streaming experiences.
Smart TVs with built-in support for multiple streaming services have become a preferred choice among consumers, eliminating the need for external streaming devices. The rise of cloud gaming has also contributed to the market's evolution, with modern televisions offering compatibility with gaming platforms that allow users to play without the need for dedicated gaming consoles.
Technological advancements in display innovation continue to shape the Canada television market landscape, with manufacturers investing in new features such as mini-LED and micro-LED technology, improved refresh rates, and HDR enhancements. These developments provide superior picture quality, deeper contrast, and enhanced colour accuracy, catering to the growing demand for premium viewing experiences.
The shift towards energy-efficient television models has also gained traction, with brands incorporating eco-friendly designs and low-power consumption features to align with sustainability initiatives. Additionally, the rise of foldable and rollable television concepts is expected to redefine the market, offering flexible screen options that cater to modern living spaces.
The competitive landscape of the Canada television market is characterised by the presence of global and regional players focusing on product innovation, marketing strategies, and strategic collaborations. Leading brands such as Samsung, LG, Sony, and TCL continue to dominate the market, introducing new models that cater to different consumer preferences.
The adoption of e-commerce platforms for television sales has also expanded, allowing consumers to compare models, access customer reviews, and benefit from online-exclusive discounts. The growing influence of digital marketing, social media promotions, and influencer partnerships has played a crucial role in driving brand awareness and consumer engagement in the television market.
The Canada television market development is also being driven by commercial applications, including corporate offices, educational institutions, hospitality sectors, and public venues, of televisions. Digital signage solutions, interactive displays, and conference room setups have contributed to the increasing adoption of televisions in business environments. The hospitality industry continues to integrate smart TVs into hotel rooms, providing guests with personalised entertainment options and seamless connectivity features. Additionally, the use of large-screen displays in sports bars, entertainment venues, and gaming arenas has further expanded the scope of the market beyond residential applications.
Despite the Canada television market growth, certain challenges such as supply chain disruptions, component shortages, and fluctuating raw material prices pose potential obstacles. The global semiconductor shortage has impacted television production, leading to price variations and limited availability of specific models. However, manufacturers are continuously working on supply chain diversification strategies to mitigate these challenges and ensure steady production levels. The increasing competition from alternative entertainment devices, including tablets, smartphones, and projectors, also presents a challenge to traditional television sales. However, the demand for large-screen entertainment experiences and the continuous enhancement of television technology remain key factors sustaining market growth.
The future of the Canada television market is poised for continued expansion, driven by technological advancements, evolving consumer preferences, and the integration of smart features that enhance the viewing experience. The increasing focus on artificial intelligence, personalised content delivery, and seamless connectivity with smart home ecosystems is expected to shape the next phase of television innovation.
As consumer demand for high-quality entertainment continues to rise, manufacturers will continue to introduce televisions that offer enhanced visual performance, immersive audio capabilities, and intuitive user interfaces. The ongoing transition towards a digital-first entertainment landscape, coupled with the expansion of 5G networks and ultra-fast internet services, will further support the market's evolution, solidifying Canada's position as a growing hub for television technology and innovation.
The Canada television market growth is being driven by advancements in display technology, increasing consumer demand for high-definition content, and the continuous evolution of smart TV features. The growing preference for immersive viewing experiences has led to a surge in demand for televisions with enhanced display resolutions, such as 4K and 8K Ultra HD.
As streaming services continue to dominate the entertainment landscape, consumers are investing in smart TVs equipped with internet connectivity and integrated apps that provide seamless access to a vast array of digital content. The transition from traditional cable subscriptions to on-demand streaming platforms has further accelerated the adoption of smart televisions, reinforcing the market's expansion.
The increasing affordability of advanced television models has contributed to the Canada television market expansion. Manufacturers are focusing on delivering high-quality televisions at competitive prices, making premium features such as OLED and QLED displays more accessible to a wider audience. The demand for larger screen sizes has also witnessed significant growth, with consumers seeking cinematic experiences within their homes. The integration of artificial intelligence and voice assistants in modern televisions has further enhanced user convenience, allowing for hands-free navigation and personalised content recommendations based on viewing preferences.
The rapid expansion of over-the-top (OTT) streaming services has significantly influenced the Canada television market dynamics, as consumers shift towards content consumption via platforms such as Netflix, Disney+, and Amazon Prime Video. The increasing availability of high-speed internet and the widespread adoption of fibre-optic networks have supported this transition, enabling uninterrupted streaming experiences.
Smart TVs with built-in support for multiple streaming services have become a preferred choice among consumers, eliminating the need for external streaming devices. The rise of cloud gaming has also contributed to the market's evolution, with modern televisions offering compatibility with gaming platforms that allow users to play without the need for dedicated gaming consoles.
Technological advancements in display innovation continue to shape the Canada television market landscape, with manufacturers investing in new features such as mini-LED and micro-LED technology, improved refresh rates, and HDR enhancements. These developments provide superior picture quality, deeper contrast, and enhanced colour accuracy, catering to the growing demand for premium viewing experiences.
The shift towards energy-efficient television models has also gained traction, with brands incorporating eco-friendly designs and low-power consumption features to align with sustainability initiatives. Additionally, the rise of foldable and rollable television concepts is expected to redefine the market, offering flexible screen options that cater to modern living spaces.
The competitive landscape of the Canada television market is characterised by the presence of global and regional players focusing on product innovation, marketing strategies, and strategic collaborations. Leading brands such as Samsung, LG, Sony, and TCL continue to dominate the market, introducing new models that cater to different consumer preferences.
The adoption of e-commerce platforms for television sales has also expanded, allowing consumers to compare models, access customer reviews, and benefit from online-exclusive discounts. The growing influence of digital marketing, social media promotions, and influencer partnerships has played a crucial role in driving brand awareness and consumer engagement in the television market.
The Canada television market development is also being driven by commercial applications, including corporate offices, educational institutions, hospitality sectors, and public venues, of televisions. Digital signage solutions, interactive displays, and conference room setups have contributed to the increasing adoption of televisions in business environments. The hospitality industry continues to integrate smart TVs into hotel rooms, providing guests with personalised entertainment options and seamless connectivity features. Additionally, the use of large-screen displays in sports bars, entertainment venues, and gaming arenas has further expanded the scope of the market beyond residential applications.
Despite the Canada television market growth, certain challenges such as supply chain disruptions, component shortages, and fluctuating raw material prices pose potential obstacles. The global semiconductor shortage has impacted television production, leading to price variations and limited availability of specific models. However, manufacturers are continuously working on supply chain diversification strategies to mitigate these challenges and ensure steady production levels. The increasing competition from alternative entertainment devices, including tablets, smartphones, and projectors, also presents a challenge to traditional television sales. However, the demand for large-screen entertainment experiences and the continuous enhancement of television technology remain key factors sustaining market growth.
The future of the Canada television market is poised for continued expansion, driven by technological advancements, evolving consumer preferences, and the integration of smart features that enhance the viewing experience. The increasing focus on artificial intelligence, personalised content delivery, and seamless connectivity with smart home ecosystems is expected to shape the next phase of television innovation.
As consumer demand for high-quality entertainment continues to rise, manufacturers will continue to introduce televisions that offer enhanced visual performance, immersive audio capabilities, and intuitive user interfaces. The ongoing transition towards a digital-first entertainment landscape, coupled with the expansion of 5G networks and ultra-fast internet services, will further support the market's evolution, solidifying Canada's position as a growing hub for television technology and innovation.
Market Segmentation
The market can be divided based on type, distribution channel, and region.Market Breakup by Type
- Smart TV
- LCD, Plasma, and LED TVs
- Cathode-Ray Tube (CRT) and Rear-Projection TVs
Market Breakup by Distribution Channel
- Offline
- Online
Market Breakup by Region
- British Columbia
- Alberta
- The Prairies
- Central Canada
- Atlantic Canada
Competitive Landscape
The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Canada television market.Some of the major players explored in the report are as follows:
- Samsung Electronics Co., Ltd.
- LG Corp.
- Sony Group Corp.
- Toshiba Corporation
- Hisense International Co., Ltd.
- Sansui Electric Co., Ltd.
- Vizio Holding Corp.
- Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 North America Television Market Overview
6 Canada Television Market Overview
7 Canada Television Market by Type
8 Canada Television Market by Distribution Channel
9 Canada Television Market by Region
10 Market Dynamics
12 Competitive Landscape
Companies Mentioned
- LG Corp.
- Sony Group Corp.
- Toshiba Corporation
- Hisense International Co., Ltd.
- Sansui Electric Co., Ltd.
- Vizio Holding Corp.
- Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
- Others
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 104 |
| Published | May 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 1.8 Billion |
| Forecasted Market Value ( USD | $ 2.19 Billion |
| Compound Annual Growth Rate | 2.2% |
| Regions Covered | Canada |
| No. of Companies Mentioned | 8 |
