Australia Professional Hair Care Market Report and Forecast 2025-2034

According to this report, the Australia professional hair care market size is projected to grow at a CAGR of 4.6% between 2025 and 2034, aided by the increasing demand for high-performance products, the rise of e-commerce and the growth of direct-to-consumer sales channels.

The Australia professional hair care market expansion is expected to accelerate as consumers increasingly seek high-quality, effective, and innovative hair care products. The rise in demand for premium hair care solutions, alongside the growing awareness of the importance of hair health, is driving the market forward. Consumers are becoming more conscious of the ingredients in their hair care products, leading to a surge in demand for salon-grade formulations that promise superior results. This shift is influencing the professional hair care sector, where salons and professional stylists are now at the forefront of promoting cutting-edge products that cater to the specific needs of clients.

A key factor contributing to the Australia professional hair care market share is the growing focus on personalised and specialised hair treatments. With more people seeking solutions tailored to their unique hair types, there has been a surge in demand for professional products that target specific concerns, such as hair loss, frizz control, hydration, colour protection, and damage repair.

As consumers become more educated about hair care, they increasingly turn to professional treatments that offer targeted results, which are often perceived as more effective than over-the-counter alternatives. This trend is being fuelled by the increasing availability of highly specialised products, such as shampoos, conditioners, treatments, and styling products designed for specific hair textures and concerns.

The rising demand for premium and salon-quality products is another significant contributor to the Australia professional hair care market development. As consumers become more discerning and willing to invest in high-quality products, professional hair care brands are responding with formulations that offer enhanced performance. The trend towards luxury and indulgence in hair care is being driven by the desire for superior results and the perception that professional-grade products can deliver the best possible care for hair. Salons and consumers alike are increasingly gravitating towards high-end products that promise to deliver not only aesthetic results but also long-term benefits, such as nourishment, strength, and vitality for the hair.

The growing trend towards natural and organic hair care solutions is also influencing the Australia professional hair care market growth. As consumers become more health-conscious and environmentally aware, they are increasingly seeking products made with natural, organic, and sustainable ingredients. Professional hair care brands have responded to this shift by introducing lines that are free from harsh chemicals, synthetic fragrances, and parabens, offering gentler alternatives that cater to the growing demand for clean beauty. Many consumers now prefer products that not only nourish their hair but also align with their values, which is driving the rise of eco-friendly, cruelty-free, and ethically sourced hair care options in the market.

Despite the positive growth outlook, the Australia professional hair care market faces challenges, including the intense competition in the industry, with both established and emerging brands vying for market share. To remain competitive, brands need to constantly innovate, introduce new products, and differentiate themselves in an increasingly crowded market.

Consumer loyalty can be fleeting, and brands must ensure that their products offer superior performance to retain customers. Additionally, the availability of counterfeit or imitation professional products can undermine the market, making it essential for brands to protect their intellectual property and educate consumers about the differences between genuine professional products and counterfeit alternatives.

In the coming years, the rise of social media and influencer culture will play a significant role in the growth of the Australia professional hair care market. Social media platforms like Instagram and YouTube have become essential tools for promoting beauty and hair care products, with influencers and professional stylists showcasing their expertise and the latest products. This has led to a greater focus on product reviews, recommendations, and tutorials, which in turn influences consumer purchasing decisions. Professional hair care brands that have a strong presence on social media and collaborate with influential beauty personalities are able to effectively reach a wider audience and build a loyal customer base.

Market Segmentation

The market can be divided based on product type, gender, distribution channel, and region.

Market Breakup by Product Type

• Hair Colouring
• Styling Agent
• Shampoo and Conditioning
• Straightening and Perming Product
• Others

Market Breakup by Gender

• Male
• Female

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Pharmacy
• Speciality Stores
• Online
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia professional hair care market.

Some of the major players explored in the report are as follows:

• Kao Australia Pty. Limited
• L'Oréal Australia Pty Ltd.
• Henkel Australia Pty Ltd.
• Bhave haircare usa Pty Ltd.
• BondiBoost
• De Lorenzo Hair and Cosmetic Research Pty Ltd. (De Lorenzo)
• Evo labs Pty Ltd.
• Kevin Murphy Group Pty Ltd.
• Costralia Pty Ltd.
• Natural Australian Kulture Pty Ltd.
• Others