The Australia Potato Chips Market was valued at AUD 551.87 Million in 2025, and is projected to reach AUD 951.65 Million by 2034, rising at a CAGR of 5.60%.
Based on distribution channels, supermarkets and hypermarkets are boosting the Australia potato chips market.
Supermarkets and hypermarkets account for a significant portion of the Australia potato chips market share as they are convenient destinations for on-the-go shopping for individuals and offer various product ranges for different brands to cater to the diverse needs of consumers. Purchasing potatoes would be easily accessible and convenient for individuals while doing their regular grocery shopping. It also offers a bulk purchasing option while providing competitive prices.
The Australia potato chips market developments have led to the integration of baked potato chips as they are widely consumed by individuals, and it is perceived as a healthier alternative to regular potato chips. It contains low fats and calories which helps them to manage their intake of saturated fats.
Companies are adopting sustainable practices such as ethically and sustainably sourcing, using eco-friendly packaging options, and implementing energy-efficient manufacturing processes as individuals are increasingly becoming environment and health-conscious and seek products that are healthy and sustainable thus boosting the Australia potato chips market growth.
The Smith's Snackfood Company Pty Ltd has launched baked potato chips which have 50% less fat as Australians are increasingly adopting healthier options in foods and drinks. It will serve the diverse needs of health-conscious consumers.
Based on distribution channels, supermarkets and hypermarkets are boosting the Australia potato chips market.
Supermarkets and hypermarkets account for a significant portion of the Australia potato chips market share as they are convenient destinations for on-the-go shopping for individuals and offer various product ranges for different brands to cater to the diverse needs of consumers. Purchasing potatoes would be easily accessible and convenient for individuals while doing their regular grocery shopping. It also offers a bulk purchasing option while providing competitive prices.
The Australia potato chips market developments have led to the integration of baked potato chips as they are widely consumed by individuals, and it is perceived as a healthier alternative to regular potato chips. It contains low fats and calories which helps them to manage their intake of saturated fats.
Companies are adopting sustainable practices such as ethically and sustainably sourcing, using eco-friendly packaging options, and implementing energy-efficient manufacturing processes as individuals are increasingly becoming environment and health-conscious and seek products that are healthy and sustainable thus boosting the Australia potato chips market growth.
The Smith's Snackfood Company Pty Ltd has launched baked potato chips which have 50% less fat as Australians are increasingly adopting healthier options in foods and drinks. It will serve the diverse needs of health-conscious consumers.
This report offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Baked
- Fried
Market Breakup by Flavour
- Plain/Salted
- Flavored
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Channel
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Australia Potato Chips Market Share
Baked potato chips are widely consumed by individuals who prefer a healthier snack option. It is perceived as a healthier alternative to traditional fried potato chips while still offering similar flavours and textures. Baked potato chips are popular among health-conscious consumers looking to reduce their intake of fried foods without compromising on taste, making them a preferred choice in the snack market.Leading Companies in the Australia Potato Chips Market
The growth of the potato chips market is fuelled by evolving changes in consumer needs and preferences towards on-the-go snacking options and healthy products leading to product innovations and developments by producers.- The Smith's Snackfood Company Pty Ltd
- Snack Brands Australia
- Tyrrells Crisps Holdings Pty Limited
- Kellanova
- Tixana Pty Limited
- Griffin's Foods Limited
- Others
Table of Contents
1 Preface2 Report Coverage - Key Segmentation and Scope4 Key Assumptions6 Market Snapshot7 Opportunities and Challenges in the Market15 Key Trends and Developments in the Market
3 Report Description
5 Executive Summary
8 Australia Potato Chips Market Overview
9 Australia Potato Chips Market by Product Type
10 Australia Potato Chips Market by Flavour
11 Australia Potato Chips Market by Distribution Channel
12 Australia Potato Chips Market by Region
13 Market Dynamics
14 Competitive Landscape
Companies Mentioned
- The Smith's Snackfood Company Pty Ltd.
- Snack Brands Australia
- Tyrrells Crisps Holdings Pty Limited
- Kellanova (PRINGLES, S.A.R.L.)
- Tixana Pty Limited (Chicca chips)
- Griffin's Foods Limited
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 119 |
| Published | October 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( AUD | $ 551.87 Million |
| Forecasted Market Value ( AUD | $ 951.65 Million |
| Compound Annual Growth Rate | 5.6% |
| Regions Covered | Australia |
| No. of Companies Mentioned | 6 |
