The Asia Pacific Smart Tourism Market is expected to witness market growth of 15.7% CAGR during the forecast period (2025-2032).
The China market dominated the Asia Pacific Smart Tourism Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $142.8 million by 2032. The Japan market is registering a CAGR of 14.9% during 2025-2032. Additionally, the India market is expected to showcase a CAGR of 16.5% during 2025-2032.
VR and AR are revolutionizing the way travellers explore destinations. Virtual reality allows potential tourists to “visit” a destination before traveling. In contrast, using smartphones or smart glasses, augmented reality enhances on-site experiences by overlaying historical facts, interactive maps, or guides onto physical spaces. Museums, historical landmarks, and cultural venues utilize smart technologies such as beacon-based guiding systems, AR applications, and multilingual audio guides to provide deeper insights into artifacts and heritage.
The adoption of this tourism technologies varies across regions and segments, influenced by factors such as digital infrastructure, government policies, tourism demand, and consumer behaviour. Governments and local authorities are leading adopters of this tourism frameworks, particularly through smart city projects. Initiatives such as “Smart Tourism Destinations” in the European Union or “Digital India” encourage the development of ICT-based infrastructure and open data systems to support tourism innovation.
Rapid technological advancements, supportive government strategies, and rising tourist footfall across key Asian economies significantly reshape the market. Nations like Japan, India, and China are emerging as pivotal players in this transformation, each utilizing digital tools, infrastructure development, and data-driven strategies to elevate the tourism experience. The integration of technologies such as artificial intelligence (AI), virtual reality (VR), and big data analytics enables these countries to offer more efficient, immersive, and personalized services to domestic and international tourists. Furthermore, India’s travel and tourism sector is witnessing robust growth, contributing US$199.6 billion to the country’s economy in 2022, according to the World Travel & Tourism Council (WTTC). With an expected annual growth rate of 7.1%, the industry shows long-term potential driven by increasing domestic and international travel demand. Moreover, China is taking a comprehensive approach to developing its smart tourism industry. In May 2024, multiple Chinese government bodies unveiled a strategic plan comprising eight key tasks to boost smart tourism. This plan emphasizes using cutting-edge technologies, including big data, artificial intelligence, and virtual and augmented reality, to enhance tourist infrastructure and offerings. In summary, strong tourism growth, rising visitor numbers, and heavy digital investments in India, China, and Japan collectively drive the market forward.
The China market dominated the Asia Pacific Smart Tourism Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $142.8 million by 2032. The Japan market is registering a CAGR of 14.9% during 2025-2032. Additionally, the India market is expected to showcase a CAGR of 16.5% during 2025-2032.
VR and AR are revolutionizing the way travellers explore destinations. Virtual reality allows potential tourists to “visit” a destination before traveling. In contrast, using smartphones or smart glasses, augmented reality enhances on-site experiences by overlaying historical facts, interactive maps, or guides onto physical spaces. Museums, historical landmarks, and cultural venues utilize smart technologies such as beacon-based guiding systems, AR applications, and multilingual audio guides to provide deeper insights into artifacts and heritage.
The adoption of this tourism technologies varies across regions and segments, influenced by factors such as digital infrastructure, government policies, tourism demand, and consumer behaviour. Governments and local authorities are leading adopters of this tourism frameworks, particularly through smart city projects. Initiatives such as “Smart Tourism Destinations” in the European Union or “Digital India” encourage the development of ICT-based infrastructure and open data systems to support tourism innovation.
Rapid technological advancements, supportive government strategies, and rising tourist footfall across key Asian economies significantly reshape the market. Nations like Japan, India, and China are emerging as pivotal players in this transformation, each utilizing digital tools, infrastructure development, and data-driven strategies to elevate the tourism experience. The integration of technologies such as artificial intelligence (AI), virtual reality (VR), and big data analytics enables these countries to offer more efficient, immersive, and personalized services to domestic and international tourists. Furthermore, India’s travel and tourism sector is witnessing robust growth, contributing US$199.6 billion to the country’s economy in 2022, according to the World Travel & Tourism Council (WTTC). With an expected annual growth rate of 7.1%, the industry shows long-term potential driven by increasing domestic and international travel demand. Moreover, China is taking a comprehensive approach to developing its smart tourism industry. In May 2024, multiple Chinese government bodies unveiled a strategic plan comprising eight key tasks to boost smart tourism. This plan emphasizes using cutting-edge technologies, including big data, artificial intelligence, and virtual and augmented reality, to enhance tourist infrastructure and offerings. In summary, strong tourism growth, rising visitor numbers, and heavy digital investments in India, China, and Japan collectively drive the market forward.
List of Key Companies Profiled
- Libelium Comunicaciones Distribuidas S.L.
- Amadeus IT Group, S.A.
- Moca Technologies LLC
- Cleverciti Systems GmbH
- BISMART BUSINESS INTELLIGENCE SPECIALIST SERVICES, S.L.
- Airbnb, Inc.
- Trawex Technologies
- Expedia Group
- Sabre Corporation
- Hopper Inc.
Market Report Segmentation
By End-user
- Business/Corporate
- Individual/Family/Group
By Solution
- Smart Ticketing
- Smart Engagement
- Smart Parking
- Smart Guide
- Smart City Bots
- Other Solution
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Asia Pacific Smart Tourism Market by End-user
Chapter 5. Asia Pacific Smart Tourism Market by Solution
Chapter 6. Asia Pacific Smart Tourism Market by Country
Chapter 7. Company Profiles
Companies Mentioned
- Libelium Comunicaciones Distribuidas S.L.
- Amadeus IT Group, S.A.
- Moca Technologies LLC
- Cleverciti Systems GmbH
- BISMART BUSINESS INTELLIGENCE SPECIALIST SERVICES, S.L.
- Airbnb, Inc.
- Trawex Technologies
- Expedia Group
- Sabre Corporation
- Hopper Inc.
