Smart Tourism Market Report 2026

The smart tourism market size has grown rapidly in recent years. It will grow from $25.08 billion in 2025 to $28.16 billion in 2026 at a compound annual growth rate (CAGR) of 12.3%. The growth in the historic period can be attributed to growth of digital tourism platforms, smartphone penetration, expansion of global travel, rise of online booking, smart city initiatives.

The smart tourism market size is expected to see rapid growth in the next few years. It will grow to $44.23 billion in 2030 at a compound annual growth rate (CAGR) of 11.9%. The growth in the forecast period can be attributed to smart destination investments, personalized tourism demand, growth of digital infrastructure, sustainability driven tourism models, expansion of immersive travel technologies. Major trends in the forecast period include growth of smart travel applications, integration of ai based tourist services, expansion of smart hotel systems, rising adoption of iot enabled destinations, personalized travel experience solutions.

The increasing penetration of smartphones is expected to drive the expansion of the smart tourism market in the coming years. Smartphone penetration refers to the proportion of a population that owns or regularly uses a smartphone within a given region or market. Rising smartphone adoption is supported by wider internet availability, lower device costs, and growing demand for mobile-based digital services. Higher smartphone usage strengthens smart tourism by allowing travelers seamless access to digital travel services, making trip planning, navigation, and on-the-go decision-making more convenient. It also enhances engagement through mobile applications, personalized recommendations, and real-time updates, improving overall travel efficiency and experience. For example, in October 2023, according to the GSM Association, a UK-based non-profit organization, nearly 4.3 billion people, representing 53% of the global population, used smartphones to access the internet, while about 80% of mobile internet users were using 4G or 5G smartphones, reflecting an increase of 330 million users from 2022 to 2023. Therefore, the growing penetration of smartphones is contributing to the growth of the smart tourism market.

Major companies operating in the smart tourism market are increasingly focusing on the development of advanced technological solutions, including blockchain-based platforms, to provide secure, transparent, and seamless travel experiences. Blockchain-based platforms utilize decentralized ledger technology to record and manage data or transactions in a secure, transparent, and tamper-resistant manner, enabling trusted interactions without centralized control. For instance, in January 2023, Telefónica Tech Inc., a Spain-based digital transformation services provider, in partnership with unBlock, a Spain-based digital innovation company, launched the first Web3 Smart Tourism platform. This blockchain-enabled platform integrates Web3 technologies to improve transparency, security, and personalization within the tourism ecosystem. It allows stakeholders such as hotels, travel agencies, and local businesses to develop tokenized loyalty programs, strengthen customer engagement, and streamline digital interactions, supporting the advancement of smarter and more sustainable tourism experiences.

In December 2024, EHang Holdings Limited, a China-based aircraft technology company, partnered with Zhejiang Sunriver Culture and Tourism Co. Ltd. to advance smart tourism and urban air mobility initiatives. This collaboration aims to create innovative smart tourism models at scenic destinations by deploying autonomous aerial vehicles, enhancing visitor experiences and establishing new standards for integrating advanced technology with cultural tourism in China. Zhejiang Sunriver Culture and Tourism Co. Ltd. is a China-based tourism and cultural technology company specializing in smart tourism solutions.

Major companies operating in the smart tourism market are TUI AG, Booking Holdings Inc., Expedia Group Inc., Airbnb Inc., Amadeus IT Group SA, Sabre Corporation, TripAdvisor Inc., Telefonica Tech SA, MakeMyTrip Ltd., Nearvana Inc., Bismart S.A., The TraveloPro Inc., Traveltek Group Ltd., Stayflexi Inc., Moca Technologies LLC, Cubic Corporation, LamasaTech Ltd., Mabrian Technologies SL, Imvizar Limited, Smartvel S.A., FlippARGo Technologies Pvt. Ltd.

North America was the largest region in the smart tourism market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the smart tourism market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the smart tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The smart tourism market consists of revenues earned by entities by providing services such as smart booking and reservations, real-time information services, and digital payment solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. The smart tourism market also includes sales of smart travel apps, smart transportation solutions, and tourist analytics platforms. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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