The Asia Pacific Data Monetization Market is expected to witness market growth of 25.0% CAGR during the forecast period (2024-2031).
The China market dominated the Asia Pacific Data Monetization Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $1.24 billion by 2031. The Japan market is registering a CAGR of 24.4% during 2024-2031. Additionally, the India market is expected to showcase a CAGR of 25.8% during 2024-2031.
This not only enhances customer satisfaction but also increases sales and brand loyalty. For instance, e-commerce platforms analyze user behaviour to suggest products, while streaming services leverage viewing patterns to recommend content, creating a seamless and engaging user experience.
Another key application is in product and service development. Businesses use data to identify market gaps, predict demand, and design offerings that meet customer needs. For example, automotive companies analyze driving data from connected vehicles to improve safety features or develop new mobility services like car-sharing platforms.
In India, the rapid digitization of the banking and fintech sectors is a major driver of these monetization. With the percentage of people having bank accounts rising from 53% in FY16 to 78% in FY21 and the fintech sector projected to grow from $50 billion in 2021 to $150 billion by 2025, vast amounts of financial data are being generated. Banks and fintech companies leverage data analytics to enhance risk management, personalize financial services, and optimize fraud detection. As digital transactions increase, these monetization strategies such as open banking, credit scoring models, and customer insights are becoming critical in the Indian financial ecosystem. Additionally, in China, the software and IT services industry generated approximately $1.73 trillion in revenue in 2023, reflecting strong growth in data-driven technologies. The rising demand for cloud computing, AI, and big data analytics fuels the need for these monetization solutions. Businesses in China are leveraging vast datasets from e-commerce, social media, and enterprise software to optimize operations, enhance customer experiences, and develop new data-driven products. China’s strong government support for digital transformation also accelerates data monetization across industries, from manufacturing to healthcare. Thus, the rapid fintech expansion in India, the booming software and IT industry in China, and Japan’s leadership in robotics are driving the growth of this market.
The China market dominated the Asia Pacific Data Monetization Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $1.24 billion by 2031. The Japan market is registering a CAGR of 24.4% during 2024-2031. Additionally, the India market is expected to showcase a CAGR of 25.8% during 2024-2031.
This not only enhances customer satisfaction but also increases sales and brand loyalty. For instance, e-commerce platforms analyze user behaviour to suggest products, while streaming services leverage viewing patterns to recommend content, creating a seamless and engaging user experience.
Another key application is in product and service development. Businesses use data to identify market gaps, predict demand, and design offerings that meet customer needs. For example, automotive companies analyze driving data from connected vehicles to improve safety features or develop new mobility services like car-sharing platforms.
In India, the rapid digitization of the banking and fintech sectors is a major driver of these monetization. With the percentage of people having bank accounts rising from 53% in FY16 to 78% in FY21 and the fintech sector projected to grow from $50 billion in 2021 to $150 billion by 2025, vast amounts of financial data are being generated. Banks and fintech companies leverage data analytics to enhance risk management, personalize financial services, and optimize fraud detection. As digital transactions increase, these monetization strategies such as open banking, credit scoring models, and customer insights are becoming critical in the Indian financial ecosystem. Additionally, in China, the software and IT services industry generated approximately $1.73 trillion in revenue in 2023, reflecting strong growth in data-driven technologies. The rising demand for cloud computing, AI, and big data analytics fuels the need for these monetization solutions. Businesses in China are leveraging vast datasets from e-commerce, social media, and enterprise software to optimize operations, enhance customer experiences, and develop new data-driven products. China’s strong government support for digital transformation also accelerates data monetization across industries, from manufacturing to healthcare. Thus, the rapid fintech expansion in India, the booming software and IT industry in China, and Japan’s leadership in robotics are driving the growth of this market.
List of Key Companies Profiled
- Accenture PLC
- Cisco Systems, Inc.
- Salesforce, Inc.
- IBM Corporation
- Infosys Limited
- SAP SE
- Oracle Corporation
- Google LLC (Alphabet Inc.)
- Microsoft Corporation
- Siemens AG
Market Report Segmentation
By Organization Size
- Large Enterprises
- SMEs
By Method
- Analytics-enabled Platform as a Service
- Embedded Analytics
- Insight as a Service
- Data as a Service
By Vertical
- BFSI
- Telecommunications & IT
- Manufacturing
- E-commerce & Retail
- Energy & Utilities
- Healthcare
- Other Vertical
By Component
- Tools
- Implementation & Integration
- Services
- Consulting
- Supporting & Maintenance
- Research & Development
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Asia Pacific Data Monetization Market by Organization Size
Chapter 6. Asia Pacific Data Monetization Market by Method
Chapter 7. Asia Pacific Data Monetization Market by Vertical
Chapter 8. Asia Pacific Data Monetization Market by Component
Chapter 9. Asia Pacific Data Monetization Market by Country
Chapter 10. Company Profiles
Companies Mentioned
- Accenture PLC
- Cisco Systems, Inc.
- Salesforce, Inc.
- IBM Corporation
- Infosys Limited
- SAP SE
- Oracle Corporation
- Google LLC (Alphabet Inc.)
- Microsoft Corporation
- Siemens AG
Methodology
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