The Global Data Monetization Market size is expected to reach $17.12 billion by 2031, rising at a market growth of 24.4% CAGR during the forecast period.
The North America segment recorded 39% revenue share in the market in 2023. This dominance was driven by the rapid adoption of advanced analytics, AI, and big data technologies across various industries, including banking, retail, healthcare, and telecommunications. North American enterprises increasingly leverage these monetization strategies to enhance customer insights, optimize operations, and generate new revenue streams.
The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In February, 2025, Cisco Systems, Inc. teamed up with NVIDIA, a computer manufacturer corporation to accelerate AI adoption in enterprises. By integrating Cisco Silicon One with NVIDIA Spectrum-X, they aim to create a unified architecture for AI-ready data centers. This collaboration will simplify deployment, improve performance, and provide enterprises with flexibility in AI infrastructure investments. Moreover, In March, 2025, Salesforce, Inc. announced the partnership with 6sense, a Revenue Intelligence Platform by integrating its AI-powered account-based orchestration platform with Salesforce Pardot, enhancing marketing automation. This integration enables users to prioritize high-potential accounts, uncover buying signals, and engage buyers through personalized campaigns, aligning sales and marketing efforts for improved pipeline growth.
Additionally, Cloud computing has revolutionized how enterprises store, manage, and process data, significantly impacting monetization. Traditional on-premise infrastructure is being replaced by cloud-based data platforms that offer scalability, cost-effectiveness, and enhanced security. Cloud solutions enable organizations to seamlessly collect and analyze data across multiple sources, making extracting value and sharing insights with partners and customers easier. Therefore, the increasing adoption of cloud-based data monetization solutions propels the market's growth.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Partnerships, Collaborations & Agreements.
The Data Monetization Market remains highly competitive, driven by startups and niche firms offering innovative solutions. These companies focus on AI-driven analytics, industry-specific monetization strategies, and data security. Competition intensifies as businesses seek cost-effective, scalable models, fostering partnerships and technological advancements to unlock value from data across sectors like finance, healthcare, and retail.
The North America segment recorded 39% revenue share in the market in 2023. This dominance was driven by the rapid adoption of advanced analytics, AI, and big data technologies across various industries, including banking, retail, healthcare, and telecommunications. North American enterprises increasingly leverage these monetization strategies to enhance customer insights, optimize operations, and generate new revenue streams.
The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In February, 2025, Cisco Systems, Inc. teamed up with NVIDIA, a computer manufacturer corporation to accelerate AI adoption in enterprises. By integrating Cisco Silicon One with NVIDIA Spectrum-X, they aim to create a unified architecture for AI-ready data centers. This collaboration will simplify deployment, improve performance, and provide enterprises with flexibility in AI infrastructure investments. Moreover, In March, 2025, Salesforce, Inc. announced the partnership with 6sense, a Revenue Intelligence Platform by integrating its AI-powered account-based orchestration platform with Salesforce Pardot, enhancing marketing automation. This integration enables users to prioritize high-potential accounts, uncover buying signals, and engage buyers through personalized campaigns, aligning sales and marketing efforts for improved pipeline growth.
Cardinal Matrix - Market Competition Analysis
Based on the Analysis presented in the Cardinal matrix; Google LLC and Microsoft Corporation are the forerunners in the Data Monetization Market. In July, 2024, Microsoft Corporation announced the partnership with Criteo, an advertisement company to address fragmentation in retail media. This partnership will integrate Microsoft's demand with Criteo's global retailer network, enhancing the buying experience for advertisers. The integration offer new revenue opportunities and tap into AI-driven innovations for better ad performance. Companies such as Oracle Corporation, Cisco Systems, Inc., and Siemens AG are some of the key innovators in Data Monetization Market.
Market Growth Factors
Organizations increasingly leverage data to enhance decision-making processes, optimize operations, and gain a competitive edge. Enterprises are moving away from traditional intuition-based strategies to data-driven approaches, enabling them to make informed choices in marketing, customer engagement, supply chain management, and risk assessment. The ability to analyze vast amounts of structured and unstructured data provides businesses with actionable insights, improving productivity and efficiency across various departments. Thus, enterprises' growing demand for data-driven decision-making drives the market's growth.Additionally, Cloud computing has revolutionized how enterprises store, manage, and process data, significantly impacting monetization. Traditional on-premise infrastructure is being replaced by cloud-based data platforms that offer scalability, cost-effectiveness, and enhanced security. Cloud solutions enable organizations to seamlessly collect and analyze data across multiple sources, making extracting value and sharing insights with partners and customers easier. Therefore, the increasing adoption of cloud-based data monetization solutions propels the market's growth.
Market Restraining Factors
However, The increasing adoption of data monetization has made enterprises vulnerable to various cybersecurity threats, with data breaches among the most significant risks. As companies collect, store, and sell vast amounts of consumer and business data, they become prime targets for cybercriminals. Threat actors exploit vulnerabilities in data storage systems, cloud platforms, and APIs to gain unauthorized access to sensitive information, leading to financial losses, reputational damage, and legal consequences. Thus, the high risk of data breaches and cybersecurity threats creates challenges for secure monetization.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Partnerships, Collaborations & Agreements.
Driving and Restraining Factors
Drivers
- Growing Demand For Data-Driven Decision-Making In Enterprises
- Increasing Adoption Of Cloud-Based Data Monetization Solutions
- Rising Impact Of The Growing Digital Transformation Worldwide
Restraints
- High Risk Of Data Breaches And Cybersecurity Threats
- Growing Concerns Over Data Privacy And Security Risks
Opportunities
- Growth Of Subscription-Based And Pay-Per-Use Business Models
- Expansion Of 5G Networks And High-Speed Internet Connectivity
Challenges
- Data Quality And Accuracy Issues Affecting Monetization Potential
- Difficulty In Determining Data Valuation And Pricing Strategies
Organization Size Outlook
On the basis of organization size, the market is classified into large enterprises and SMEs. The SMEs segment recorded 33% revenue share in the market in 2023. Small and medium-sized enterprises (SMEs) increasingly recognize the value of data monetization in gaining a competitive edge and driving business growth. With the rise of cloud-based solutions and affordable AI-powered analytics, SMEs can leverage customer data, sales insights, and operational data to enhance marketing strategies, optimize supply chains, and improve service offerings.Method Outlook
Based on method, the market is characterized into data as a service, insight as a service, analytics-enabled platform as a service, and embedded analytics. The embedded analytics segment procured 32% revenue share in the market in 2023. Embedded analytics allows businesses to integrate advanced data analytics directly into their applications, software, and business processes, enabling real-time insights and data-driven decision-making. This method is increasingly being adopted across healthcare, manufacturing, and retail industries, where organizations seek to enhance user experiences and improve operational efficiency through seamless data integration.Vertical Outlook
By vertical, the market is divided into BFSI, e-commerce & retail, telecommunications & IT, manufacturing, healthcare, energy & utilities, and others. The telecommunications & IT segment garnered 18% revenue share in the market in 2023. Telecom and IT companies generate massive volumes of data from customer interactions, network usage, and digital transactions. These organizations increasingly monetize data through targeted advertising, network optimization, and predictive analytics to enhance customer engagement and operational efficiency.
Component Outlook
Based on component, the market is segmented into consulting, implementation & integration, services, supporting & maintenance, research & development, and tools. The services segment held 18% revenue share in the market in 2023. This growth is driven by the rising adoption of these monetization strategies that require expert consultation, customized solutions, and training programs. Businesses increasingly seek specialized services to enhance data governance, optimize analytics capabilities, and develop effective monetization strategies.Market Competition and Attributes
The Data Monetization Market remains highly competitive, driven by startups and niche firms offering innovative solutions. These companies focus on AI-driven analytics, industry-specific monetization strategies, and data security. Competition intensifies as businesses seek cost-effective, scalable models, fostering partnerships and technological advancements to unlock value from data across sectors like finance, healthcare, and retail.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment witnessed 26% revenue share in the market in 2023. The region’s growth is attributed to the rising digital transformation, increasing internet penetration, and the rapid expansion of e-commerce and fintech industries. Countries like China, India, and Japan are experiencing a surge in data-driven business models, with enterprises actively leveraging data analytics for targeted marketing, customer engagement, and operational efficiency.Recent Strategies Deployed in the Market
- Mar-2025: IBM Corporation teamed up with NVIDIA, a computer manufacturer corporation to enhance AI capabilities across hybrid cloud environments. The collaboration introduces content-aware storage, integrates NVIDIA’s AI data platform, and expands IBM's watsonx offerings. These innovations support generative AI workloads, agentic AI applications, and compute-intensive tasks, aiming to accelerate AI adoption and business transformation.
- Feb-2025: Cisco Systems, Inc. unveiled new AI infrastructure and data center solutions to help service providers manage increased data traffic and monetize AI services. The innovations include Cisco Silicon One systems, coherent pluggable optics, and network automation tools. These solutions enable flexible, sustainable networks with enhanced security and scalability, supporting AI-driven growth.
- Jan-2025: Cisco Systems, Inc. unveiled AI Defense, an end-to-end solution designed to secure AI applications in enterprises. It protects against misuse, data leakage, and evolving threats that traditional security tools cannot handle. The solution provides visibility, model validation, and runtime security, ensuring enterprises can confidently develop, deploy, and use AI applications securely.
- Jan-2025: Microsoft Corporation unveiled two new products for retailers: Curate for Commerce and Sponsored Promotions by Brands (SPB). Curate for Commerce allows retailers to monetize first-party data by displaying targeted ads from non-endemic partners, expanding their market reach. SPB offers a cost-per-sale advertising model across Microsoft’s network, currently in closed beta.
- Nov-2024: Accenture PLC teamed up with Microsoft, an IT company and Avanade, Management Consulting Form to accelerate AI transformation with a new Copilot business practice. They aim to help organizations integrate generative AI and Copilot technologies, enhancing business functions, improving efficiency, and boosting growth. The collaboration includes custom solutions, client training, and security capabilities to drive successful outcomes.
List of Key Companies Profiled
- Accenture PLC
- Cisco Systems, Inc.
- Salesforce, Inc.
- IBM Corporation
- Infosys Limited
- SAP SE
- Oracle Corporation
- Google LLC (Alphabet Inc.)
- Microsoft Corporation
- Siemens AG
Market Report Segmentation
By Organization Size
- Large Enterprises
- SMEs
By Method
- Analytics-enabled Platform as a Service
- Embedded Analytics
- Insight as a Service
- Data as a Service
By Vertical
- BFSI
- Telecommunications & IT
- Manufacturing
- E-commerce & Retail
- Energy & Utilities
- Healthcare
- Other Vertical
By Component
- Tools
- Implementation & Integration
- Services
- Consulting
- Supporting & Maintenance
- Research & Development
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Global Data Monetization Market by Organization Size
Chapter 6. Global Data Monetization Market by Method
Chapter 7. Global Data Monetization Market by Vertical
Chapter 8. Global Data Monetization Market by Component
Chapter 9. Global Data Monetization Market by Region
Chapter 10. Company Profiles
Companies Mentioned
- Accenture PLC
- Cisco Systems, Inc.
- Salesforce, Inc.
- IBM Corporation
- Infosys Limited
- SAP SE
- Oracle Corporation
- Google LLC (Alphabet Inc.)
- Microsoft Corporation
- Siemens AG
