The North America Sports Streaming Platform Market is expected to witness market growth of 11.6% CAGR during the forecast period (2024-2031).
The US market dominated the North America Sports Streaming Platform Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $16.90 billion by 2031. The Canada market is experiencing a CAGR of 13.8% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 13.1% during 2024-2031.
In recent years, the sports streaming platform market has experienced remarkable development, driven by the increasing demand for flexible content consumption, changing consumer behavior, and rapid technological evolution. Traditionally, sports content was confined to television broadcasts, with viewers reliant on cable or satellite services to follow their favorite teams and tournaments.
The demand for convenience and control is at the core of this digital transformation. Modern sports fans are no longer passive recipients of scheduled programming; they are active participants who prefer to decide when, where, and how they consume content. The on-demand model, which allows viewers to pause, rewind, or replay critical moments, has significantly enhanced engagement and user satisfaction.
The sports streaming platform market across North America is witnessing significant momentum, with a blend of advanced infrastructure, evolving consumer preferences, and strategic investments by global media conglomerates. Baseball is often called “America’s pastime,” reflecting its historical and cultural significance in the United States. The sport has a deep-rooted legacy, dating back to the 19th century, and continues to command a massive following through Major League Baseball (MLB). Stadiums like Fenway Park and Yankee Stadium are not just sports venues but cultural landmarks. According to MLB, the First two World Series games register +93% in 18-34 Audiences in the U.S. and draw record Social Media Engagement. Baseball is ingrained in American identity, with generations of families attending games and children playing in Little Leagues nationwide. The sport also enjoys strong media coverage, fantasy leagues, and merchandise sales, all contributing to its sustained popularity. Hence, the region will present lucrative growth opportunities for the market in the coming years.
The US market dominated the North America Sports Streaming Platform Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $16.90 billion by 2031. The Canada market is experiencing a CAGR of 13.8% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 13.1% during 2024-2031.
In recent years, the sports streaming platform market has experienced remarkable development, driven by the increasing demand for flexible content consumption, changing consumer behavior, and rapid technological evolution. Traditionally, sports content was confined to television broadcasts, with viewers reliant on cable or satellite services to follow their favorite teams and tournaments.
The demand for convenience and control is at the core of this digital transformation. Modern sports fans are no longer passive recipients of scheduled programming; they are active participants who prefer to decide when, where, and how they consume content. The on-demand model, which allows viewers to pause, rewind, or replay critical moments, has significantly enhanced engagement and user satisfaction.
The sports streaming platform market across North America is witnessing significant momentum, with a blend of advanced infrastructure, evolving consumer preferences, and strategic investments by global media conglomerates. Baseball is often called “America’s pastime,” reflecting its historical and cultural significance in the United States. The sport has a deep-rooted legacy, dating back to the 19th century, and continues to command a massive following through Major League Baseball (MLB). Stadiums like Fenway Park and Yankee Stadium are not just sports venues but cultural landmarks. According to MLB, the First two World Series games register +93% in 18-34 Audiences in the U.S. and draw record Social Media Engagement. Baseball is ingrained in American identity, with generations of families attending games and children playing in Little Leagues nationwide. The sport also enjoys strong media coverage, fantasy leagues, and merchandise sales, all contributing to its sustained popularity. Hence, the region will present lucrative growth opportunities for the market in the coming years.
List of Key Companies Profiled
- Google LLC (Youtube, LLC)
- Culver Max Entertainment Pvt. Ltd. (Sony Pictures Networks India Private Limited) (Sony Corporation)
- com, Inc.
- Hulu, LLC (The Walt Disney Company)
- DAZN Limited
- FuboTV Inc.
- Peacock TV, LLC (NBCUniversal Media, LLC)
- Paramount Plus
- Apple, Inc. (Apple TV)
- beIN Media Group
Market Report Segmentation
By Device Type
- Smartphones & Tablets
- Smart TVs & Set-top Boxes
- PCs & Laptops
By Sport Type
- Football/Soccer
- Basketball
- Cricket
- Tennis
- Baseball
- Other Sport Type
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. North America Sports Streaming Platform Market by Device Type
Chapter 6. North America Sports Streaming Platform Market by Sport Type
Chapter 7. North America Sports Streaming Platform Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Google LLC (Youtube, LLC)
- Culver Max Entertainment Pvt. Ltd. (Sony Pictures Networks India Private Limited) (Sony Corporation)
- Amazon.com, Inc.
- Hulu, LLC (The Walt Disney Company)
- DAZN Limited
- FuboTV Inc.
- Peacock TV, LLC (NBCUniversal Media, LLC)
- Paramount Plus
- Apple, Inc. (Apple TV)
- beIN Media Group
Methodology
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