Sports Online Live Video Streaming Market Report 2026

The sports online live video streaming market size has grown exponentially in recent years. It will grow from $31.86 billion in 2025 to $38.76 billion in 2026 at a compound annual growth rate (CAGR) of 21.6%. The growth in the historic period can be attributed to early adoption of broadband internet, increasing smartphone penetration, rising interest in global sports events, growth of social media platforms, expansion of digital content distribution.

The sports online live video streaming market size is expected to see exponential growth in the next few years. It will grow to $83.63 billion in 2030 at a compound annual growth rate (CAGR) of 21.2%. The growth in the forecast period can be attributed to rising demand for 5g-enabled streaming, advancements in ai-powered sports analytics, growth in ar/vr interactive sports experiences, expansion of personalized content offerings, increasing investment in cloud-based streaming infrastructure. Major trends in the forecast period include real-time viewer engagement, subscription-based streaming growth, multi-device accessibility, regional sports content localization, interactive and gamified viewing experiences.

The rising internet penetration is expected to drive the growth of the sports online live video streaming market. Internet penetration refers to the percentage of the population with internet access, and its expansion is fueled by improved infrastructure, lower costs, increased mobile device adoption, and government initiatives aimed at digital inclusion. Sports online live video streaming serves as a catalyst for increased internet penetration by offering engaging content that encourages users to access high-speed internet services, thereby accelerating global digital connectivity. For instance, in February 2024, the International Telecommunication Union (ITU), a Switzerland-based specialized agency, reported that the number of internet users grew from 5.1 billion in 2022 to 5.4 billion in 2023. This increase highlights the growing role of the internet in media consumption, further driving the expansion of the sports online live video streaming market.

Leading companies in the sports online live video streaming market are focusing on launching rival streaming platforms to offer exclusive content, enhance user engagement with interactive features, and ensure seamless streaming experiences across multiple devices. Rival streaming platforms compete for the same audience by providing similar content and differentiated user experiences. For example, in November 2023, Amazon Prime Video, a US-based video streaming service provider, introduced FanCode, one of the top sports streaming platforms. FanCode offers exclusive live streaming of various sports, including cricket and football, along with on-demand content for users to catch up on missed events. The platform also features interactive elements such as live scores, statistics, and player insights, allowing viewers to engage more deeply with sports content.

In November 2025, Sportradar Group AG, a Switzerland-based company specializing in sports data, technology, and content solutions, acquired IMG Arena for $0.225 billion. With this acquisition, Sportradar sought to substantially expand its sports media and live data distribution offerings by incorporating IMG Arena’s broad portfolio of event rights coverage and live streaming inventory, thereby strengthening its capacity to provide engaging live sports experiences to partners and audiences globally. IMG Arena US LLC is a U.S.-based company that delivers sports betting rights, official data feeds, and live event distribution services across a wide range of major sports.

Major companies operating in the sports online live video streaming market are AT&T Inc., YouTube LLC, ESPN Inc., Fox Sports Media Group, Hulu LLC, Paramount Global, Fanatiz Inc., Amazon.com Inc., DIRECTV LLC, Twitch Interactive Inc., DAZN Group Limited, NBCUniversal Media LLC, Apple TV Plus, World Wrestling Entertainment Inc., fuboTV Inc., Disney+ Hotstar Pvt. Ltd., FloSports Inc., Philo Inc., Sling TV LLC, BoxCast Inc., Kiswe Mobile Inc.

North America was the largest region in the sports online live video streaming market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports online live video streaming market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sports online live video streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The sports online live video streaming market includes revenues earned by entities by providing services such as real-time event streaming, on-demand viewing, personalized recommendations, and interactive features. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The sports online live video streaming market consists of sales of smart TVs and OTT device integration, content delivery networks (CDNs), advertising and monetization tools, and analytics and engagement tools. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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