The North America Smart Tourism Market is expected to witness market growth of 14.4% CAGR during the forecast period (2025-2032).
The US market dominated the North America Smart Tourism Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $452 million by 2032. The Canada market is experiencing a CAGR of 16.6% during 2025-2032. Additionally, the Mexico market is expected to exhibit a CAGR of 15.7% during 2025-2032.
This tourism industry has witnessed a significant transformation in recent years, fuelled by the rapid advancement of digital technologies and the integration of smart systems across various sectors. One of the most prominent evolutions within this space is the emergence and expansion of this market.
This tourism has a wide array of applications across the tourism value chain, from pre-trip planning to post-visit analysis. Smart destination management involves technology monitoring and managing tourism flows, infrastructure, and resources in real-time. Cities and regions are integrating IoT sensors, surveillance systems, and analytics platforms to track tourist movements, analyze crowd densities, and optimize public services.
Canada’s tourism sector showed a healthy rebound in 2024, with tourism spending increasing by 1.5% in the fourth quarter, following a slight decline in the previous quarter. Annually, the country witnessed a 3.6% rise in tourism spending, while the GDP grew by 3.8%. These gains reflect a renewed interest in domestic and international travel within the country. The increase in tourism expenditure encourages the adoption of smart technologies in areas such as hospitality, transportation, and destination marketing. Also, Mexico’s digital landscape is vital in transforming its tourism sector. As of the end of 2022, the country had 96.8 million internet users - a 9.3% increase from the previous year. Notably, 81.6% of the urban population had internet access, highlighting a significant concentration of connected city users. This widespread internet penetration is foundational for smart tourism, enabling mobile-first travel services, digital payments, and cloud-based solutions for real-time itinerary updates and personalized recommendations. Hence, the convergence of rising tourism spending in Canada and the U.S. and Mexico’s expanding digital infrastructure is creating a dynamic environment for market growth in North America.
The US market dominated the North America Smart Tourism Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $452 million by 2032. The Canada market is experiencing a CAGR of 16.6% during 2025-2032. Additionally, the Mexico market is expected to exhibit a CAGR of 15.7% during 2025-2032.
This tourism industry has witnessed a significant transformation in recent years, fuelled by the rapid advancement of digital technologies and the integration of smart systems across various sectors. One of the most prominent evolutions within this space is the emergence and expansion of this market.
This tourism has a wide array of applications across the tourism value chain, from pre-trip planning to post-visit analysis. Smart destination management involves technology monitoring and managing tourism flows, infrastructure, and resources in real-time. Cities and regions are integrating IoT sensors, surveillance systems, and analytics platforms to track tourist movements, analyze crowd densities, and optimize public services.
Canada’s tourism sector showed a healthy rebound in 2024, with tourism spending increasing by 1.5% in the fourth quarter, following a slight decline in the previous quarter. Annually, the country witnessed a 3.6% rise in tourism spending, while the GDP grew by 3.8%. These gains reflect a renewed interest in domestic and international travel within the country. The increase in tourism expenditure encourages the adoption of smart technologies in areas such as hospitality, transportation, and destination marketing. Also, Mexico’s digital landscape is vital in transforming its tourism sector. As of the end of 2022, the country had 96.8 million internet users - a 9.3% increase from the previous year. Notably, 81.6% of the urban population had internet access, highlighting a significant concentration of connected city users. This widespread internet penetration is foundational for smart tourism, enabling mobile-first travel services, digital payments, and cloud-based solutions for real-time itinerary updates and personalized recommendations. Hence, the convergence of rising tourism spending in Canada and the U.S. and Mexico’s expanding digital infrastructure is creating a dynamic environment for market growth in North America.
List of Key Companies Profiled
- Libelium Comunicaciones Distribuidas S.L.
- Amadeus IT Group, S.A.
- Moca Technologies LLC
- Cleverciti Systems GmbH
- BISMART BUSINESS INTELLIGENCE SPECIALIST SERVICES, S.L.
- Airbnb, Inc.
- Trawex Technologies
- Expedia Group
- Sabre Corporation
- Hopper Inc.
Market Report Segmentation
By End-user
- Business/Corporate
- Individual/Family/Group
By Solution
- Smart Ticketing
- Smart Engagement
- Smart Parking
- Smart Guide
- Smart City Bots
- Other Solution
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. North America Smart Tourism Market by End-user
Chapter 5. North America Smart Tourism Market by Solution
Chapter 6. North America Smart Tourism Market by Country
Chapter 7. Company Profiles
Companies Mentioned
- Libelium Comunicaciones Distribuidas S.L.
- Amadeus IT Group, S.A.
- Moca Technologies LLC
- Cleverciti Systems GmbH
- BISMART BUSINESS INTELLIGENCE SPECIALIST SERVICES, S.L.
- Airbnb, Inc.
- Trawex Technologies
- Expedia Group
- Sabre Corporation
- Hopper Inc.
Methodology
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