The North America Menstrual Cup Market is expected to witness market growth of 4.8% CAGR during the forecast period (2025-2032).
The US market dominated the North America Menstrual Cup Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $351.6 million by 2032. The Canada market is experiencing a CAGR of 7.1% during 2025-2032. Additionally, the Mexico market is expected to exhibit a CAGR of 6.1% during 2025-2032.
This market has significantly transformed in recent years, fuelled by rising environmental concerns, demand for cost-effective menstrual hygiene products, and increased awareness about sustainable alternatives. These cups - small, flexible bell-shaped cups made of medical-grade silicone, rubber, or thermoplastic elastomer - are designed to be inserted into the vagina to collect menstrual fluid.
Unlike disposable pads and tampons, these cups are reusable and can last for years, reducing both cost and waste. As per the European Commission, mass-produced and single-use menstrual products contain plastic and other nonbiodegradable materials that harm the environment. Pads are made of 90% plastic, while tampons have at least 6% plastic.
The market is experiencing rapid global growth, particularly across North America, where a blend of policy support, rising e-commerce penetration, and demographic factors are creating fertile ground for sustainable menstrual hygiene solutions. In Canada, Mexico, and the United States, unique national trends are converging to elevate menstrual health awareness, product accessibility, and adopting eco-friendly alternatives like menstrual cups. Furthermore, in Canada, the government is actively addressing menstrual equity and access through targeted funding. As outlined in Budget 2022, the Menstrual Equity Fund (MEF) pilot program was introduced to tackle affordability and reduce stigma around menstrual products. The program's continuation in Budget 2024 reinforces Canada’s commitment to making menstrual products accessible through food banks and community organizations. With Mexico ranked among the top five countries globally in e-commerce retail growth, consumers now have greater access to a diverse range of menstrual hygiene products, including menstrual cups. This digital transformation improves availability and allows for education and outreach efforts via online platforms, helping reduce stigma and increase adoption, especially among urban millennials and Gen Z consumers. Therefore, rising e-commerce, high women population, and rising budget allocation for women’s health are propelling the growth of the market.
The US market dominated the North America Menstrual Cup Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $351.6 million by 2032. The Canada market is experiencing a CAGR of 7.1% during 2025-2032. Additionally, the Mexico market is expected to exhibit a CAGR of 6.1% during 2025-2032.
This market has significantly transformed in recent years, fuelled by rising environmental concerns, demand for cost-effective menstrual hygiene products, and increased awareness about sustainable alternatives. These cups - small, flexible bell-shaped cups made of medical-grade silicone, rubber, or thermoplastic elastomer - are designed to be inserted into the vagina to collect menstrual fluid.
Unlike disposable pads and tampons, these cups are reusable and can last for years, reducing both cost and waste. As per the European Commission, mass-produced and single-use menstrual products contain plastic and other nonbiodegradable materials that harm the environment. Pads are made of 90% plastic, while tampons have at least 6% plastic.
The market is experiencing rapid global growth, particularly across North America, where a blend of policy support, rising e-commerce penetration, and demographic factors are creating fertile ground for sustainable menstrual hygiene solutions. In Canada, Mexico, and the United States, unique national trends are converging to elevate menstrual health awareness, product accessibility, and adopting eco-friendly alternatives like menstrual cups. Furthermore, in Canada, the government is actively addressing menstrual equity and access through targeted funding. As outlined in Budget 2022, the Menstrual Equity Fund (MEF) pilot program was introduced to tackle affordability and reduce stigma around menstrual products. The program's continuation in Budget 2024 reinforces Canada’s commitment to making menstrual products accessible through food banks and community organizations. With Mexico ranked among the top five countries globally in e-commerce retail growth, consumers now have greater access to a diverse range of menstrual hygiene products, including menstrual cups. This digital transformation improves availability and allows for education and outreach efforts via online platforms, helping reduce stigma and increase adoption, especially among urban millennials and Gen Z consumers. Therefore, rising e-commerce, high women population, and rising budget allocation for women’s health are propelling the growth of the market.
List of Key Companies Profiled
- Diva International Inc.
- &SISTERS LTD (Mooncup)
- Me Luna GmbH
- Lena Cup LLC
- The Flex Company
- Lyv Life, Inc. (Cora)
- Blossom Cup Inc.
- Fleurcup
- Peptonic Medical AB
- YUUKI Company s.r.o.
Market Report Segmentation
By Type
- Reusable
- Disposable
By Distribution Channel
- Online Stores
- Pharmacies
- Retail Stores
By Material Type
- Silicone
- Thermoplastic
- Latex
- Rubber
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. North America Menstrual Cup Market by Type
Chapter 5. North America Menstrual Cup Market by Distribution Channel
Chapter 6. North America Menstrual Cup Market by Material Type
Chapter 7. North America Menstrual Cup Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Diva International Inc.
- &SISTERS LTD (Mooncup)
- Me Luna GmbH
- Lena Cup LLC
- The Flex Company
- Lyv Life, Inc. (Cora)
- Blossom Cup Inc.
- Fleurcup
- Peptonic Medical AB
- YUUKI Company s.r.o.
Methodology
LOADING...
