The Europe Menstrual Cup Market is expected to witness market growth of 5.1% CAGR during the forecast period (2025-2032).
The Germany market dominated the Europe Menstrual Cup Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $72.9 million by 2032. The UK market is exhibiting a CAGR of 4.1% during 2025-2032. Additionally, the France market is expected to experience a CAGR of 5.8% during 2025-2032.
In addition, these cups serve as a highly effective and convenient solution for daily menstrual hygiene. Unlike tampons or pads that need to be changed every few hours, these cups can hold more fluid and be worn for up to 12 hours, depending on flow levels. This makes them ideal for women with busy schedules, long workdays, or those who want to avoid frequent restroom visits.
These cups are popular among athletes and physically active individuals due to their secure fit and leak-proof design. They remain in place during high-impact activities such as running, swimming, cycling, or yoga, making them especially attractive for women who require a dependable product that doesn’t interfere with physical performance.
Across Europe, heightened attention toward menstrual equity, education, and the economic burden of period care drives the growth of sustainable menstrual products such as menstrual cups. Rising costs of disposable hygiene products and supportive public policies encourage women to seek long-term, eco-friendly alternatives. As governments and organizations push for greater accessibility and cost-efficiency, these cups are becoming a practical and increasingly preferred solution. In the United Kingdom, the Period Product Scheme introduced by the UK Government provides free period products to girls and women in state-maintained schools, and the Department for Education (DfE) funded 16 to 19 education organizations in England. This initiative addresses period poverty and opens up opportunities to educate young women about sustainable menstrual care. The government fosters awareness and early adoption by including menstrual cups as one of the available options in such schemes. Over time, this can create a cultural shift toward more environmentally and financially sustainable hygiene choices. Thus, the growing financial consciousness among European consumers, rising environmental awareness, and government initiatives in UK are pushing these cups into mainstream usage.
The Germany market dominated the Europe Menstrual Cup Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $72.9 million by 2032. The UK market is exhibiting a CAGR of 4.1% during 2025-2032. Additionally, the France market is expected to experience a CAGR of 5.8% during 2025-2032.
In addition, these cups serve as a highly effective and convenient solution for daily menstrual hygiene. Unlike tampons or pads that need to be changed every few hours, these cups can hold more fluid and be worn for up to 12 hours, depending on flow levels. This makes them ideal for women with busy schedules, long workdays, or those who want to avoid frequent restroom visits.
These cups are popular among athletes and physically active individuals due to their secure fit and leak-proof design. They remain in place during high-impact activities such as running, swimming, cycling, or yoga, making them especially attractive for women who require a dependable product that doesn’t interfere with physical performance.
Across Europe, heightened attention toward menstrual equity, education, and the economic burden of period care drives the growth of sustainable menstrual products such as menstrual cups. Rising costs of disposable hygiene products and supportive public policies encourage women to seek long-term, eco-friendly alternatives. As governments and organizations push for greater accessibility and cost-efficiency, these cups are becoming a practical and increasingly preferred solution. In the United Kingdom, the Period Product Scheme introduced by the UK Government provides free period products to girls and women in state-maintained schools, and the Department for Education (DfE) funded 16 to 19 education organizations in England. This initiative addresses period poverty and opens up opportunities to educate young women about sustainable menstrual care. The government fosters awareness and early adoption by including menstrual cups as one of the available options in such schemes. Over time, this can create a cultural shift toward more environmentally and financially sustainable hygiene choices. Thus, the growing financial consciousness among European consumers, rising environmental awareness, and government initiatives in UK are pushing these cups into mainstream usage.
List of Key Companies Profiled
- Diva International Inc.
- &SISTERS LTD (Mooncup)
- Me Luna GmbH
- Lena Cup LLC
- The Flex Company
- Lyv Life, Inc. (Cora)
- Blossom Cup Inc.
- Fleurcup
- Peptonic Medical AB
- YUUKI Company s.r.o.
Market Report Segmentation
By Type
- Reusable
- Disposable
By Distribution Channel
- Online Stores
- Pharmacies
- Retail Stores
By Material Type
- Silicone
- Thermoplastic
- Latex
- Rubber
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Europe Menstrual Cup Market by Type
Chapter 5. Europe Menstrual Cup Market by Distribution Channel
Chapter 6. Europe Menstrual Cup Market by Material Type
Chapter 7. Europe Menstrual Cup Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Diva International Inc.
- &SISTERS LTD (Mooncup)
- Me Luna GmbH
- Lena Cup LLC
- The Flex Company
- Lyv Life, Inc. (Cora)
- Blossom Cup Inc.
- Fleurcup
- Peptonic Medical AB
- YUUKI Company s.r.o.
Methodology
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