The North America Location Analytics Market is expected to witness market growth of 13.4% CAGR during the forecast period (2024-2031).
The US market dominated the North America Location Analytics Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $12.32 billion by 2031. The Canada market is experiencing a CAGR of 15.7% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 14.9% during 2024-2031.
These analytics is collecting, analyzing, and visualizing geographic or spatial data to derive meaningful insights for decision-making. It integrates geospatial data with business intelligence (BI), allowing organizations to understand patterns, relationships, and trends based on location-based factors. Businesses, governments, and industries across various sectors leverage these analytics to enhance operational efficiency, optimize resources, improve customer engagement, and make data-driven strategic decisions.
At its core, these analytics is powered by Geographic Information Systems (GIS), GPS tracking, IoT sensors, AI-driven predictive analytics, and real-time data processing. This technology enables companies to map and analyze customer behavior, track assets, optimize logistics, and enhance security measures. From predicting foot traffic in retail stores to improving urban infrastructure and emergency response, these analytics has become essential in modern data-driven decision-making.
Across the region, businesses and policymakers are leveraging geospatial intelligence to enhance security, optimize logistics, improve urban planning, and support economic growth. With AI-powered mapping solutions, IoT sensors, and real-time data analytics, industries in North America are transforming the way they operate. Smart city projects, intelligent transportation systems, and location-based services fuel regional demand, making location analytics an indispensable tool in both the public and private sectors. In the United States, the adoption of location analytics in government and defense is rapidly increasing. Agencies such as the National Geospatial-Intelligence Agency (NGA) and the Department of Homeland Security (DHS) are deploying real-time satellite monitoring, AI-driven threat detection, and predictive geospatial modeling to enhance national security and disaster response efforts. For instance, during the California wildfires, authorities used real-time geospatial analytics to track fire spread and coordinate evacuations, improving emergency response times. Additionally, major metropolitan areas like New York City and Los Angeles have integrated location-based intelligence into their smart city frameworks, using real-time traffic monitoring and environmental data to improve urban mobility, reduce emissions, and enhance public safety. Hence, North America’s continued investments in spatial intelligence, digital mapping, and cloud-based geospatial platforms solidify its position as a global leader in location-based services.
The US market dominated the North America Location Analytics Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $12.32 billion by 2031. The Canada market is experiencing a CAGR of 15.7% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 14.9% during 2024-2031.
These analytics is collecting, analyzing, and visualizing geographic or spatial data to derive meaningful insights for decision-making. It integrates geospatial data with business intelligence (BI), allowing organizations to understand patterns, relationships, and trends based on location-based factors. Businesses, governments, and industries across various sectors leverage these analytics to enhance operational efficiency, optimize resources, improve customer engagement, and make data-driven strategic decisions.
At its core, these analytics is powered by Geographic Information Systems (GIS), GPS tracking, IoT sensors, AI-driven predictive analytics, and real-time data processing. This technology enables companies to map and analyze customer behavior, track assets, optimize logistics, and enhance security measures. From predicting foot traffic in retail stores to improving urban infrastructure and emergency response, these analytics has become essential in modern data-driven decision-making.
Across the region, businesses and policymakers are leveraging geospatial intelligence to enhance security, optimize logistics, improve urban planning, and support economic growth. With AI-powered mapping solutions, IoT sensors, and real-time data analytics, industries in North America are transforming the way they operate. Smart city projects, intelligent transportation systems, and location-based services fuel regional demand, making location analytics an indispensable tool in both the public and private sectors. In the United States, the adoption of location analytics in government and defense is rapidly increasing. Agencies such as the National Geospatial-Intelligence Agency (NGA) and the Department of Homeland Security (DHS) are deploying real-time satellite monitoring, AI-driven threat detection, and predictive geospatial modeling to enhance national security and disaster response efforts. For instance, during the California wildfires, authorities used real-time geospatial analytics to track fire spread and coordinate evacuations, improving emergency response times. Additionally, major metropolitan areas like New York City and Los Angeles have integrated location-based intelligence into their smart city frameworks, using real-time traffic monitoring and environmental data to improve urban mobility, reduce emissions, and enhance public safety. Hence, North America’s continued investments in spatial intelligence, digital mapping, and cloud-based geospatial platforms solidify its position as a global leader in location-based services.
List of Key Companies Profiled
- IBM Corporation
- SAP SE
- Microsoft Corporation
- Oracle Corporation
- SAS Institute, Inc.
- Google LLC (Alphabet Inc.)
- Hewlett Packard Enterprise Company
- Cisco Systems, Inc.
- Esri, Inc.
- Zebra Technologies Corporation
Market Report Segmentation
By Component
- Solution
- Reporting & Visualization
- Thematic Mapping & Spatial Analysis
- Geocoding & Reverse Geocoding
- Data Integration & ETL
- Other Solution Type
- Services
- Consulting
- Implementation
- Support & Maintenance
By Location Type
- Outdoor
- Indoor
By Deployment
- On-Premises
- Cloud
By Industry Vertical
- Retail
- Healthcare
- Transportation & Logistics
- BFSI
- IT & Telecommunications
- Manufacturing
- Other Industry Vertical
By Application
- Risk Assessment & Mitigation
- Customer Experience Management
- Sales & Marketing Optimization
- Supply Chain Management
- Disaster & Emergency Response Management
- Other Application
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Market Share Analysis - Global
Chapter 5. North America Location Analytics Market by Component
Chapter 6. North America Location Analytics Market by Location Type
Chapter 7. North America Location Analytics Market by Deployment
Chapter 8. North America Location Analytics Market by Industry Vertical
Chapter 9. North America Location Analytics Market by Application
Chapter 10. North America Location Analytics Market by Country
Chapter 11. Company Profiles
Companies Mentioned
- IBM Corporation
- SAP SE
- Microsoft Corporation
- Oracle Corporation
- SAS Institute, Inc.
- Google LLC (Alphabet Inc.)
- Hewlett Packard Enterprise Company
- Cisco Systems, Inc.
- Esri, Inc.
- Zebra Technologies Corporation
Methodology
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