The Latin America, Middle East and Africa Data Monetization Market is expected to witness market growth of 26.9% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Data Monetization Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $342 million by 2031. The Argentina market is showcasing a CAGR of 27.7% during 2024-2031. Additionally, the UAE market would register a CAGR of 25.5% during 2024-2031.
These monetization also plays a critical role in risk management and fraud detection. Financial institutions, for instance, analyze transaction data to identify suspicious patterns and prevent fraudulent activities. Insurance companies use data from wearables and telematics to assess risk profiles and offer usage-based insurance policies, creating new revenue streams while reducing claims.
The adoption of these monetization has accelerated as organizations recognize its potential to drive growth and competitiveness. Businesses of all sizes, from startups to multinational corporations, are investing in data infrastructure, analytics tools, and talent to unlock the value of their data. The proliferation of cloud computing has been a significant enabler, providing scalable and cost-effective solutions for storing, processing, and analyzing large datasets.
In the UAE, the fintech sector has seen a record-high investment of USD 2.5 billion, positioning the country as a leader in MENA’s financial technology industry. With global financial institutions heavily investing in payments, capital markets, and cybersecurity, the demand for data analytics and monetization solutions is rising. Fintech businesses rely on data to enhance fraud detection, personalize customer experiences, and optimize financial services. This surge in fintech activities fuels the need for robust these monetization strategies, enabling businesses to convert raw financial data into valuable insights and new revenue streams. Furthermore, Brazil's renewable energy sector dominates the electricity matrix, accounting for 83% of the country’s power generation, compared to a global average of 25%. The projected $100 billion investment in utility-scale and distributed energy projects by 2029 will generate massive amounts of operational and consumer energy data. Energy firms leverage these monetization solutions to optimize grid management, forecast energy demand, and develop new revenue models through smart metering and predictive analytics. This data-driven approach enhances efficiency while enabling the commercialization of energy-related insights. Additionally, the rise of smart city projects further accelerates data monetization in areas such as traffic management, urban planning, and public services. The UAE’s fintech boom, Brazil’s renewable energy expansion, and Saudi Arabia’s digital transformation are key drivers of the market.
The Brazil market dominated the LAMEA Data Monetization Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $342 million by 2031. The Argentina market is showcasing a CAGR of 27.7% during 2024-2031. Additionally, the UAE market would register a CAGR of 25.5% during 2024-2031.
These monetization also plays a critical role in risk management and fraud detection. Financial institutions, for instance, analyze transaction data to identify suspicious patterns and prevent fraudulent activities. Insurance companies use data from wearables and telematics to assess risk profiles and offer usage-based insurance policies, creating new revenue streams while reducing claims.
The adoption of these monetization has accelerated as organizations recognize its potential to drive growth and competitiveness. Businesses of all sizes, from startups to multinational corporations, are investing in data infrastructure, analytics tools, and talent to unlock the value of their data. The proliferation of cloud computing has been a significant enabler, providing scalable and cost-effective solutions for storing, processing, and analyzing large datasets.
In the UAE, the fintech sector has seen a record-high investment of USD 2.5 billion, positioning the country as a leader in MENA’s financial technology industry. With global financial institutions heavily investing in payments, capital markets, and cybersecurity, the demand for data analytics and monetization solutions is rising. Fintech businesses rely on data to enhance fraud detection, personalize customer experiences, and optimize financial services. This surge in fintech activities fuels the need for robust these monetization strategies, enabling businesses to convert raw financial data into valuable insights and new revenue streams. Furthermore, Brazil's renewable energy sector dominates the electricity matrix, accounting for 83% of the country’s power generation, compared to a global average of 25%. The projected $100 billion investment in utility-scale and distributed energy projects by 2029 will generate massive amounts of operational and consumer energy data. Energy firms leverage these monetization solutions to optimize grid management, forecast energy demand, and develop new revenue models through smart metering and predictive analytics. This data-driven approach enhances efficiency while enabling the commercialization of energy-related insights. Additionally, the rise of smart city projects further accelerates data monetization in areas such as traffic management, urban planning, and public services. The UAE’s fintech boom, Brazil’s renewable energy expansion, and Saudi Arabia’s digital transformation are key drivers of the market.
List of Key Companies Profiled
- Accenture PLC
- Cisco Systems, Inc.
- Salesforce, Inc.
- IBM Corporation
- Infosys Limited
- SAP SE
- Oracle Corporation
- Google LLC (Alphabet Inc.)
- Microsoft Corporation
- Siemens AG
Market Report Segmentation
By Organization Size
- Large Enterprises
- SMEs
By Method
- Analytics-enabled Platform as a Service
- Embedded Analytics
- Insight as a Service
- Data as a Service
By Vertical
- BFSI
- Telecommunications & IT
- Manufacturing
- E-commerce & Retail
- Energy & Utilities
- Healthcare
- Other Vertical
By Component
- Tools
- Implementation & Integration
- Services
- Consulting
- Supporting & Maintenance
- Research & Development
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. LAMEA Data Monetization Market by Organization Size
Chapter 6. LAMEA Data Monetization Market by Method
Chapter 7. LAMEA Data Monetization Market by Vertical
Chapter 8. LAMEA Data Monetization Market by Component
Chapter 9. LAMEA Data Monetization Market by Country
Chapter 10. Company Profiles
Companies Mentioned
- Accenture PLC
- Cisco Systems, Inc.
- Salesforce, Inc.
- IBM Corporation
- Infosys Limited
- SAP SE
- Oracle Corporation
- Google LLC (Alphabet Inc.)
- Microsoft Corporation
- Siemens AG
Methodology
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