Menstrual Cup Market Report and Forecast 2025-2034

The global menstrual cup market size was valued at USD 891.80 Million in 2024, driven by growing awareness about menstrual health along with eco-friendly and sustainable products across the globe. The market is expected to grow at a CAGR of 5.90% during the forecast period of 2025-2034, with the values likely to rise from USD 944.7 Million in 2025 to USD 1.58 billion by 2034.

Global Menstrual Cup Market Overview

In recent times, menstrual cups have gained preference over other sanitary products such as pads or tampons, owing to its positive environmental impact. Government and non-profit organizations have made significant efforts to propagate increased application of menstrual cups over traditional non-biodegradable sanitary napkins. The market demand is also affected by the prevalence of conditions such as PCOD, PCOS, and other related conditions attributed to rising obesity rates, hectic and sedentary lifestyle patterns.

The convenience and comfort of menstrual cups is a key trend influencing the menstrual cup market demand as more females are investing in them. As they can be worn for extended amounts of time, a good alternative to pads and tampon and make travelling during the menstrual cycle easier. Many female athletes prefer to utilize menstrual cups.

Increasing Technological Advancements to Offer Smart Products

The growing integration of wearable technology in the medical ecosystem has led to the development of smart menstrual cups. In February 2023, a Bristol based start-up Emm collaborated with University of Cambridge to develop the first one of a kind smart menstrual cup aimed at monitoring menstrual flow rate, volume, length, and regularity. Integrated with smart biosensors, it also works on informing the users about emptying their cup. The advent of latest technologies is expected to boost the menstrual cup market growth in the future as well.

Improvements in Design for Effortless Application

To address a wider section of population, particularly with a lower cervix and weakened pelvic floor muscles, researchers have been developing improved menstrual cup designs. In January 2023, Louisiana New Product Development Company launched Leia Sustainable Menstrual Cup . This cup contains a slanted yet firm grip and contains easy to grip rings for convenient cup removal and adjustment.

In February 2023, United States based product development engineer designed a new menstrual cup called ‘Capd Period'. This innovative menstrual cup can be emptied without removing it. Along with sustainability, it also focuses on providing comfort to women. Such initiatives focused on enhancing the existing designs anticipated to help the menstrual cup market value grow during the forecast period.

Rising Popularity Amongst Women Working in Diverse Careers

In July 2023, the AstroCup team in collaboration with Cornell University researchers developed a Lunette menstrual cup which primarily emphasized on its reusability. In addition, these cups were also investigated for astronauts as they generally have limited options (either tampons, pads, or hormonal treatments) during menstruation. Since menstrual cups do not generate any trash during long-duration missions, they may be a potential solution for female astronauts.

Global Menstrual Cup Market Segmentation

Menstrual Cup Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Disposable
• Reusable

Market Breakup by Material Type

• Medical Grade Silicones
• Natural Gum Rubber
• Thermoplastic Elastomer
• Latex

Market Breakup by Shape

• Round
• Hollow
• Pointy
• Flat

Market Breakup by Size

• Small Size
• Medium Size
• Large Size

Market Breakup by Distribution Channel

• Hospital Pharmacy
• Retail Pharmacy
• Online Pharmacy
• Supermarket
• Department stores
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Global Menstrual Cup Market Regional Analysis

With high emphasis on improving female reproductive health and reduce the risk of infections associated with tampons and sanitary napkins, there has been high focus on spreading awareness on menstrual cup application. The United States is expected to lead the menstrual cup market in upcoming years. The rising number start-ups, aimed at moving the population from using standard tampons to menstrual cups is a major aspect for market growth. In September 2023, a viral period care brand called Sunny has launched a Sunny Cup + Applicator, which is a reusable period cup that inserts like a tampon with the help of its reusable applicator.

On the other hand, the Asia Pacific region is anticipated to grow in terms of the global menstrual cup market share. The growth can be attributed to increasing focus on removing the taboos associated with female reproductive health. With a vision to boost awareness and normalize menstrual healthcare, the Indian government launched ‘Thinkal' project in September 2023, which helped in distributing menstrual cups to the women belonging to a reproductive age group and came from an economically poor household. The launch of such campaigns is projected to fuel the region's market value in the coming years.

Global Menstrual Cup Market: Competitor Landscape

The rising number of mergers and acquisitions is a key factor boosting the market growth. In July 2023, &SISTERS, a sustainable period care brand that deals with compostable pads, tampons and liners made a stride in the menstrual cup domain by acquiring Mooncup®, world's first silicone menstrual cup. This acquisition aligns the company's overall motto that to mainstream plastic ridden products. The rising emphasis on promoting sustainability is a major factor for boosted market growth.

There has been a rising trend of similar activities being conducted by different companies. The key features of the global menstrual cup market report include patent analysis, grants analysis, clinical trials analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players. The major companies included in the report are as follows:

• Diva International Inc.
• YUUKI Company
• Redcliffe Hygiene Private Limited
• Mooncup Ltd
• EARTH CARE SOLUTION
• Sirona Hygiene Private Limited
• Me Luna
• Ruby Cup
• Fleurcup
• CNEX AIE SL
• Saalt
• INTIMINA
• OrganicCup ApS
• Lena Cup
• Procter & Gamble
• The Keeper, Inc.
• Anigan

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

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