This report offers an overview of consumer attitudes in the UK secondhand beauty market.
Only 5.1% of UK consumers have purchased secondhand beauty products, reflecting concerns around hygiene, shelf life, and the widespread availability of affordable new products. Trust influences where consumers buy secondhand beauty products, with 42.6% of purchases occurring in physical stores, where consumers can inspect products before buying.
Only 5.1% of UK consumers have purchased secondhand beauty products, reflecting concerns around hygiene, shelf life, and the widespread availability of affordable new products. Trust influences where consumers buy secondhand beauty products, with 42.6% of purchases occurring in physical stores, where consumers can inspect products before buying.
Scope
- Haircare was the most purchased beauty category, with 48.7% of shoppers purchasing this secondhand, followed closely by cosmetics
- 44.4% of consumers expect to maintain their current spending levels on secondhand beauty products over the next 12 months, driven by affordability and environmental concerns
Reasons to Buy
- Understand consumer sentiments and future considerations in the UK secondhand beauty market
Table of Contents
- Executive summary
- Secondhand beauty
- Consumer penetration
- Proportion secondhand items purchased
- Category penetration
- Consumer drivers
- Channel usage
- Future purchasing
- Methodology & contacts
- Proportion of secondhand beauty products purchased
- How consumers expect their spend on secondhand beauty products to change %, 2024
- How consumers expect their spend on secondhand beauty products to change (%)
- Secondhand Beauty Penetration
- Proportion of secondhand beauty products purchased, by generation group (%)
- Categories purchased by beauty shoppers
- Secondhand Beauty Consumer Drivers
- Secondhand Beauty Channels Purchased From
- Secondhand Beauty Future Purchase Consideration
- How consumers expect their spend on secondhand beauty products to change %, 2024
