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B2C Marketing Automation Platforms Market - Global Forecast 2026-2032- Product Image
B2C Marketing Automation Platforms Market - Global Forecast 2026-2032- Product Image
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B2C Marketing Automation Platforms Market - Global Forecast 2026-2032

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    Report

  • 186 Pages
  • January 2026
  • Region: Global
  • 360iResearch™
  • ID: 6080259
1h Free Analyst Time
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The B2C marketing automation platforms market is undergoing rapid transformation as evolving customer demands, shifting regulations, and new technologies prompt brands to rethink how they engage and grow their consumer base.

Market Snapshot: B2C Marketing Automation Platforms

The global B2C marketing automation platforms market grew from USD 1.25 billion in 2025 to USD 1.41 billion in 2026, with expectations of reaching USD 2.95 billion by 2032, sustaining a CAGR of 12.98%. This expansion reflects rising brand investment in personalization, privacy governance, and cross-channel engagement as companies balance performance with oversight.

Scope & Segmentation of the B2C Marketing Automation Platforms Market

  • Deployment Models: Cloud-based platforms set the pace, supporting experimentation and scalability. On-premises and hybrid deployments remain essential for regulated industries and brands with legacy architecture.
  • Key Application Areas: Customer journey orchestration spans acquisition to retention. Email is still fundamental, joined by SMS, push notifications, in-app messaging, and emerging channels such as conversational interfaces.
  • Organization Size: Large enterprises prioritize governance, scalability, and advanced integration with core business systems. Small and medium enterprises focus on fast implementation, ease of use, and bundled features to minimize operational friction.
  • Industry Verticals: Retail, e-commerce, BFSI, media, entertainment, travel, and hospitality each focus on unique requirements, from real-time recommendations to compliance workflows and subscription management.
  • Regional Coverage: Americas emphasize growth and analytics velocity. EMEA requires robust data governance and localization. Asia-Pacific demands high-volume, mobile-centric engagement with adaptive channel integration.
  • Enabling Technologies: AI-driven decisioning, composable architecture, first-party data integration, privacy controls, and modular APIs shape platform selection and deployment.

B2C Marketing Automation Platforms: Key Takeaways

  • Modern marketing automation is evolving beyond traditional workflows to function as a customer-growth operating system, integrating identity, consent, orchestration, and analytics across multiple touchpoints.
  • Decision-makers are shifting from feature-based assessments to criteria such as architectural flexibility, interoperability, implementation speed, and vendor roadmap resilience in an AI-driven environment.
  • First-party data collection, preference management, and identity resolution are becoming central as reliance on third-party identifiers fades, intensifying the need for integration between marketing automation and data systems.
  • Composable ecosystems are replacing monolithic suites, with organizations prioritizing platforms that facilitate seamless integration of specialized tools via APIs, connectors, and partner marketplaces.
  • Measurement strategies now focus on incrementality and privacy-aware attribution, driving the adoption of modeled measurement and experimentation frameworks that are less affected by cookie restrictions and rising media costs.
  • Enterprise governance, role-based access, and scalability are crucial for large organizations, while speed and simplicity dominate among smaller brands.

Tariff Impact: Cost, Procurement, and Resilience in 2025

Anticipated 2025 U.S. tariffs may indirectly influence platform investments. Brands could adjust procurement and budgeting, emphasizing return on investment and rapid platform deployment. Cost increases tied to hardware dependencies may affect vendor pricing through changes in cloud infrastructure and networking equipment. Implementation partners reliant on cross-border services could see operational friction, prompting buyers to seek solutions with enhanced in-product guidance, reusable templates, and flexible contract terms. These challenges elevate the importance of vendor stability, transparent operations, and robust cost control strategies for resilience should economic conditions shift.

B2C Marketing Automation Platforms: Methodology & Data Sources

Our research combines secondary analysis of the B2C marketing automation ecosystem with primary interviews involving marketing operations leaders, data teams, IT architects, and procurement experts. Insights are triangulated against technical documentation, product updates, compliance materials, and ecosystem developments to validate trends and identify industry-defining capabilities.

Why This Report Matters

  • Provides senior decision-makers with actionable insights into technology trends, architecture choices, and governance strategies to drive measurable customer growth.
  • Enables accurate vendor evaluation by clarifying segmentation, key differentiators, and region-specific adoption considerations across major verticals.
  • Supports resilient planning by assessing the impacts of economic, regulatory, and supply chain volatility on marketing automation investments.

Conclusion

B2C marketing automation is increasingly shaped by demands for governed personalization, robust data architectures, and adaptable operating models. Organizations that align their platforms with clear lifecycle objectives and compliance standards are better positioned to realize ongoing value and navigate rapid market evolution.

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders
2. Research Methodology
2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations
3. Executive Summary
3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap
4. Market Overview
4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy
5. Market Insights
5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis
6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025
8. B2C Marketing Automation Platforms Market, by Component
8.1. Services
8.1.1. Managed Services
8.1.2. Professional Services
8.2. Software
8.2.1. Analytics And Reporting
8.2.2. Campaign Management
9. B2C Marketing Automation Platforms Market, by Application
9.1. Customer Journey Orchestration
9.2. Email Marketing
9.3. Mobile Marketing
9.4. Social Media Marketing
9.5. Web Marketing
10. B2C Marketing Automation Platforms Market, by Deployment Mode
10.1. Cloud
10.2. On-Premises
11. B2C Marketing Automation Platforms Market, by Organization Size
11.1. Large Enterprises
11.2. Small And Medium Enterprises
12. B2C Marketing Automation Platforms Market, by End-User Industry
12.1. Banking Fintech Insurance
12.2. Healthcare
12.3. It Telecom
12.4. Retail
12.5. Travel Hospitality
13. B2C Marketing Automation Platforms Market, by Region
13.1. Americas
13.1.1. North America
13.1.2. Latin America
13.2. Europe, Middle East & Africa
13.2.1. Europe
13.2.2. Middle East
13.2.3. Africa
13.3. Asia-Pacific
14. B2C Marketing Automation Platforms Market, by Group
14.1. ASEAN
14.2. GCC
14.3. European Union
14.4. BRICS
14.5. G7
14.6. NATO
15. B2C Marketing Automation Platforms Market, by Country
15.1. United States
15.2. Canada
15.3. Mexico
15.4. Brazil
15.5. United Kingdom
15.6. Germany
15.7. France
15.8. Russia
15.9. Italy
15.10. Spain
15.11. China
15.12. India
15.13. Japan
15.14. Australia
15.15. South Korea
16. United States B2C Marketing Automation Platforms Market
17. China B2C Marketing Automation Platforms Market
18. Competitive Landscape
18.1. Market Concentration Analysis, 2025
18.1.1. Concentration Ratio (CR)
18.1.2. Herfindahl Hirschman Index (HHI)
18.2. Recent Developments & Impact Analysis, 2025
18.3. Product Portfolio Analysis, 2025
18.4. Benchmarking Analysis, 2025
18.5. ActiveCampaign LLC
18.6. Adobe Inc.
18.7. HubSpot, Inc.
18.8. International Business Machines Corporation
18.9. Klaviyo, Inc.
18.10. Microsoft Corporation
18.11. Oracle Corporation
18.12. Salesforce, Inc.
18.13. SAP SE
18.14. The Rocket Science Group, LLC
List of Figures
FIGURE 1. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COMPONENT, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY APPLICATION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY END-USER INDUSTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 11. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 12. UNITED STATES B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 13. CHINA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, 2018-2032 (USD MILLION)
List of Tables
TABLE 1. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SERVICES, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SERVICES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SERVICES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY MANAGED SERVICES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY MANAGED SERVICES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY PROFESSIONAL SERVICES, BY REGION, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY PROFESSIONAL SERVICES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY PROFESSIONAL SERVICES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOFTWARE, BY REGION, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOFTWARE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOFTWARE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ANALYTICS AND REPORTING, BY REGION, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ANALYTICS AND REPORTING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ANALYTICS AND REPORTING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY REGION, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY GROUP, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY CUSTOMER JOURNEY ORCHESTRATION, BY REGION, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY CUSTOMER JOURNEY ORCHESTRATION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY CUSTOMER JOURNEY ORCHESTRATION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY EMAIL MARKETING, BY REGION, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY EMAIL MARKETING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY EMAIL MARKETING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY MOBILE MARKETING, BY REGION, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY MOBILE MARKETING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY MOBILE MARKETING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOCIAL MEDIA MARKETING, BY REGION, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOCIAL MEDIA MARKETING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOCIAL MEDIA MARKETING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY WEB MARKETING, BY REGION, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY WEB MARKETING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY WEB MARKETING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY CLOUD, BY REGION, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY CLOUD, BY GROUP, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY CLOUD, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ON-PREMISES, BY REGION, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ON-PREMISES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ON-PREMISES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY LARGE ENTERPRISES, BY REGION, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY LARGE ENTERPRISES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY LARGE ENTERPRISES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, BY REGION, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY END-USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY BANKING FINTECH INSURANCE, BY REGION, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY BANKING FINTECH INSURANCE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY BANKING FINTECH INSURANCE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY HEALTHCARE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY IT TELECOM, BY REGION, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY IT TELECOM, BY GROUP, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY IT TELECOM, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY RETAIL, BY REGION, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY RETAIL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY RETAIL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY TRAVEL HOSPITALITY, BY REGION, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY TRAVEL HOSPITALITY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 68. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY TRAVEL HOSPITALITY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 69. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 70. AMERICAS B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 71. AMERICAS B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 72. AMERICAS B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 73. AMERICAS B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 74. AMERICAS B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 75. AMERICAS B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 76. AMERICAS B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 77. AMERICAS B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY END-USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 78. NORTH AMERICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 79. NORTH AMERICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 80. NORTH AMERICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 81. NORTH AMERICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 82. NORTH AMERICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 83. NORTH AMERICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 84. NORTH AMERICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 85. NORTH AMERICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY END-USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 86. LATIN AMERICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 87. LATIN AMERICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 88. LATIN AMERICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 89. LATIN AMERICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 90. LATIN AMERICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 91. LATIN AMERICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 92. LATIN AMERICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 93. LATIN AMERICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY END-USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 94. EUROPE, MIDDLE EAST & AFRICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 95. EUROPE, MIDDLE EAST & AFRICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 96. EUROPE, MIDDLE EAST & AFRICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 97. EUROPE, MIDDLE EAST & AFRICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 98. EUROPE, MIDDLE EAST & AFRICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 99. EUROPE, MIDDLE EAST & AFRICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 100. EUROPE, MIDDLE EAST & AFRICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 101. EUROPE, MIDDLE EAST & AFRICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY END-USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 102. EUROPE B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 103. EUROPE B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 104. EUROPE B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 105. EUROPE B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 106. EUROPE B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 107. EUROPE B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 108. EUROPE B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 109. EUROPE B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY END-USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 110. MIDDLE EAST B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 111. MIDDLE EAST B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 112. MIDDLE EAST B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 113. MIDDLE EAST B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 114. MIDDLE EAST B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 115. MIDDLE EAST B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 116. MIDDLE EAST B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 117. MIDDLE EAST B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY END-USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 118. AFRICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 119. AFRICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 120. AFRICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 121. AFRICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 122. AFRICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 123. AFRICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 124. AFRICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 125. AFRICA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY END-USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 126. ASIA-PACIFIC B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 127. ASIA-PACIFIC B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 128. ASIA-PACIFIC B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 129. ASIA-PACIFIC B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 130. ASIA-PACIFIC B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 131. ASIA-PACIFIC B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 132. ASIA-PACIFIC B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 133. ASIA-PACIFIC B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY END-USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 134. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 135. ASEAN B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 136. ASEAN B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 137. ASEAN B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 138. ASEAN B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 139. ASEAN B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 140. ASEAN B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 141. ASEAN B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 142. ASEAN B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY END-USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 143. GCC B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 144. GCC B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 145. GCC B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 146. GCC B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 147. GCC B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 148. GCC B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 149. GCC B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 150. GCC B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY END-USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 151. EUROPEAN UNION B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 152. EUROPEAN UNION B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 153. EUROPEAN UNION B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 154. EUROPEAN UNION B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 155. EUROPEAN UNION B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 156. EUROPEAN UNION B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 157. EUROPEAN UNION B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 158. EUROPEAN UNION B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY END-USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 159. BRICS B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 160. BRICS B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 161. BRICS B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 162. BRICS B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 163. BRICS B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 164. BRICS B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 165. BRICS B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 166. BRICS B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY END-USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 167. G7 B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 168. G7 B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 169. G7 B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 170. G7 B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 171. G7 B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 172. G7 B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 173. G7 B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 174. G7 B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY END-USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 175. NATO B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 176. NATO B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 177. NATO B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 178. NATO B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 179. NATO B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 180. NATO B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 181. NATO B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 182. NATO B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY END-USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 183. GLOBAL B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 184. UNITED STATES B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 185. UNITED STATES B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 186. UNITED STATES B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 187. UNITED STATES B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 188. UNITED STATES B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 189. UNITED STATES B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 190. UNITED STATES B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 191. UNITED STATES B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY END-USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 192. CHINA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 193. CHINA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 194. CHINA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 195. CHINA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 196. CHINA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 197. CHINA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 198. CHINA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 199. CHINA B2C MARKETING AUTOMATION PLATFORMS MARKET SIZE, BY END-USER INDUSTRY, 2018-2032 (USD MILLION)

Companies Mentioned

The key companies profiled in this B2C Marketing Automation Platforms market report include:
  • ActiveCampaign LLC
  • Adobe Inc.
  • HubSpot, Inc.
  • International Business Machines Corporation
  • Klaviyo, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce, Inc.
  • SAP SE
  • The Rocket Science Group, LLC

Table Information

Report AttributeDetails
No. of Pages186
PublishedJanuary 2026
Forecast Period2026 - 2032
Estimated Market Value ( USD ) in 2026 $ 1.41 Billion
Forecasted Market Value ( USD ) by 2032 $ 2.95 Billion
Compound Annual Growth Rate12.9%
Regions CoveredGlobal
No. of Companies Mentioned11

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