The UK: Home Category Data, The Consumer - Lightside DIY report offers a comprehensive insight into consumer attitudes in the UK Lightside DIY market. The report focuses on overall Lightside DIY products and its eight sub-categories: Jointing, Fillers, Fixings, Adhesives, Tapes, Maintenance chemicals, Switches & sockets, and Electrical accessories. Consumer data is based on our 2025 UK Lightside DIY survey, using a panel of 2,000 nationally representative consumers.
Key Highlights
- B&Q holds the highest conversion rate in the overall lightside DIY market followed by Amazon
- 75.6% of respondents cited price as the reason for their purchase of lightside DIY
- 70.7% of lightside DIY consumers undertook some research before buying
Scope
- 38.5% of UK consumers have purchased lightside DIY products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. B&Q is the most popular retailer for lightside DIY, followed by Amazon and Screwfix.
Reasons to Buy
- Identify the demographic profile of shoppers within each subcategory, allowing you to better target ranges
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas
Table of Contents
- Consumer penetration by subcategory
- Drivers of purchase
- Retailer use
- Retailer profiles
- Retailer drivers
- Retailer improvements
- Channel use
- Research prior to purchase
- Category-specific questions
- Methodology and contacts
- Consumer Penetration by Product, 2025
- Purchase Motivations, 2025
- Retailer Conversion Rates, 2025
- Retailer Purchased From By Subcategory, 2025
- Retailer Usage by Demographic, 2025
- Drivers of Retailer Choice by Retailer, 2025
- Retailer Improvement Opportunities by Retailer, 2025
- Consumer Penetration, 2025
- Consumer Penetration by Subcategory, 2025
- Purchase Motivations, 2025
- Retailers Visited & Purchased from, 2025
- Retailer Profile - B&Q, 2025
- Retailer Profile - Amazon, 2025
- Retailer Profile - Screwfix, 2025
- Retailer Profile - Wickes, 2025
- Retailer Profile - B&M, 2025
- Drivers of Retailer Choice, 2025
- Retailer Improvement Opportunities, 2025
- Shopper Research Process, 2025
- Interaction With Staff Instore, 2025
- Channel Usage when Researching, 2025
- Channel Usage when Purchasing, 2025
- Online Fulfilment Methods, 2025
- Shopper Views On Online Shopping for Lightside DIY, 2025
- Satisfaction With Online Shopping for Lightside DIY, 2025
- Views Prior to Purchase, 2025
- Factors Of Importance When Purchasing Lightside DIY, 2025
- Opinions on DIY, 2025
- How Frequently DIY Shoppers buy DIY Products, 2025
- Consumers’ DIY skills
- Consumer Interest in Undertaking DIY, 2025
- Rooms Decorated or Refurbished, 2025
- DIY Tasks Undertaken by Consumers, 2025
- Tradespeople Used by Consumers, 2025
- Perceived Price Changes in DIY Items, 2025
- Drivers of Buying DIY Products Online, 2025
- Factors Preventing Online Purchases of DIY, 2025
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- ASDA
- B&M
- B&Q
- Homebase
- IKEA
- ManoMano
- Morrisons
- Poundland
- Screwfix
- Tesco
- The Range
- Toolstation
- Wickes
