The UK: Home Category Data, The Consumer - Heavyside DIY report offers a comprehensive insight into consumer attitudes in the UK Heavyside DIY market. The report focuses on overall Heavyside DIY products and its five sub-categories: Plaster and plasterboard, Materials, Radiators & plumbing, Roofing & guttering, Cladding & damp proofing, Tarpaulins, and Doors & windows. Consumer data is based on our 2025 UK Heavyside survey, using a panel of 2,000 nationally representative consumers.
Key Highlights
- B&Q holds the highest conversion rate in the overall Heavyside DIY market with 80.4%, followed by Wickes.
- Materials is the most purchased sub-category in the Heavyside DIY market.
- First time purchase is the most important driver influencing purchases of Heavyside DIY.
Scope
- 31.5% of UK consumers have purchased heavyside DIY products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. B&Q is the most popular retailer for heavyside DIY, followed by Wickes and Amazon.
Reasons to Buy
- Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Channel Use
- Research Prior to Purchase
- Category-specific Questions
- Methodology & Contacts
- Consumer Penetration by Product, 2025
- Purchase Motivations, 2025
- Retailer Conversion Rates, 2025
- Retailer Purchased From By Subcategory, 2025
- Retailer Usage by Demographic, 2025
- Drivers of Retailer Choice by Retailer, 2025
- Retailer Improvement Opportunities by Retailer, 2025
- Things retailers should improve on by retailer
- Consumer Penetration, 2025
- Consumer Penetration by Subcategory, 2025
- Retailers Visited & Purchased from, 2025
- Retailer Profile - B&Q, 2025
- Retailer Profile - Wickes, 2025
- Retailer Profile - Tesco, 2025
- Retailer Profile - Amazon, 2025
- Retailer Profile - Screwfix, 2025
- Retailer Profile - Tesco, 2025
- Drivers of Retailer Choice, 2025
- Retailer Improvement Opportunities, 2025
- Shopper Research Process, 2025
- Interaction With Staff Instore, 2025
- Channel Usage when Researching, 2025
- Channel Usage when Purchasing, 2025
- Online Fulfilment Methods, 2025
- Shopper Views On Online Shopping for Heavyside DIY, 2025
- Satisfaction With Online Shopping for Heavyside DIY, 2025
- Views Prior to Purchase, 2025
- Factors Of Importance When Purchasing Heavyside DIY, 2025
- Opinions On Heavyside DIY, 2025
- How Frequently DIY Shoppers buy DIY Products, 2025
- Consumers’ DIY skills
- Consumer Interest in Undertaking DIY, 2025
- Rooms Decorated or Refurbished, 2025
- DIY Tasks Undertaken by Consumers, 2025
- Tradespeople Used by Consumers, 2025
- Perceived Price Changes in DIY Items, 2025
- Drivers of Buying DIY Products Online, 2025
- Factors Preventing Online Purchases of DIY, 2025
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- B&M
- B&Q
- Homebase
- IKEA
- Screwfix
- Tesco
- Toolstation
- Wickes
