Portable Cups Market Report 2026

The portable cups market size has grown strongly in recent years. It will grow from $20.32 billion in 2025 to $21.44 billion in 2026 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to growth in on-the-go beverage consumption, increasing environmental awareness among consumers, expansion of café culture, rising demand for reusable drinkware, availability of lightweight cup materials.

The portable cups market size is expected to see strong growth in the next few years. It will grow to $26.46 billion in 2030 at a compound annual growth rate (CAGR) of 5.4%. The growth in the forecast period can be attributed to growing preference for sustainable lifestyle products, rising adoption of smart drinkware, expansion of outdoor and travel activities, increasing focus on thermal performance, growth of direct-to-consumer sales channels. Major trends in the forecast period include increasing adoption of reusable and eco-friendly cups, rising demand for insulated travel mugs, growing popularity of collapsible cup designs, expansion of smart temperature-control cups, enhanced focus on spill-proof lid innovations.

The increasing consumption of beverages is expected to propel the growth of the portable cups market going forward. Beverage consumption refers to the intake of various drinks, including alcoholic and non-alcoholic options, measured in terms of volume or sales over a specific period. The increasing consumption of beverages is rising due to changing consumer lifestyles and growing health awareness. The growing focus on health and wellness has led to a surge in demand for functional beverages such as herbal teas, infused water, and plant-based drinks that offer nutritional benefits. Portable cups play a crucial role in beverage consumption by providing a convenient, reusable, and eco-friendly solution for drinking hot and cold beverages on the go. They are commonly used for coffee, tea, smoothies, juices, and energy drinks, allowing consumers to enjoy their favorite beverages while commuting, traveling, or working. For instance, in March 2023, according to Statistics Canada, a Canada-based national statistical agency, the total alcohol sales in Canada increased by 2.8%, reaching $26.3 billion in 2023. Therefore, the increasing consumption of beverages is driving the growth of the portable cups market.

Key players in the portable cups market are focusing on developing innovative products, such as microwaveable cups, to enhance convenience and nutrition for busy professionals. Microwaveable cups are heat-resistant containers designed to hold beverages or food and withstand microwave heating safely. They are typically made from microwave-safe materials such as BPA-free plastic, ceramic, glass, or silicone, which prevent melting, warping, or releasing harmful chemicals when exposed to high temperatures. For instance, in April 2024, Unilever PLC, a UK-based consumer packaged goods company, launched Knorr Cups, a microwaveable rice and pasta cup for busy professionals seeking convenient, nutritious meals. Featuring high-protein, vegetable-infused formulations, the portable cups prepare in under 2.5 minutes, enhancing accessibility to balanced meals at work and on the go with convenience, portability, minimal prep, and globally inspired flavors.

In April 2024, Biopak Pty Ltd, an Australia-based eco-friendly packaging company, acquired Huskee PTY Ltd for an undisclosed amount. With this acquisition, Biopak Pty Ltd aims to strengthen its commitment to sustainability by expanding its portfolio of reusable drinkware, leveraging Huskee’s innovative, eco-friendly cup designs made from repurposed coffee husks to reduce single-use plastic waste and promote environmentally responsible consumer habits. Huskee PTY Ltd is an Australia-based company specializing in designing and manufacturing eco-friendly portable cups made from repurposed coffee husks.

Major companies operating in the portable cups market are Hydro Flask, Thermos, Zojirushi Corporation, Klean Kanteen, S’well, Contigo, Corkcicle, RTIC Outdoors, Ello Products, Nalgene, Bubba Brands, Simple Modern, Fellow Products, MiiR, Takeya USA Corporation, BlenderBottle, OXO, Stanley, Yeti, BKR.

North America was the largest region in the portable cups market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the portable cups market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the portable cups market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The portable cups market consists of sales of reusable coffee cups, plastic takeaway cups, silicone cups, and glass cups. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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