False Eye Lashes Market Report 2025

The false eye lashes market size has grown strongly in recent years. It will grow from $1.45 billion in 2024 to $1.55 billion in 2025 at a compound annual growth rate (CAGR) of 7.2%. The growth observed in the historic period can be attributed to several factors, including the increasing demand for customized eyelashes, a growing trend of beauty enhancement, a rise in the preference for online shopping, a heightened interest in eye makeup, and the growing popularity of false eyelashes.

The false eye lashes market size is expected to see strong growth in the next few years. It will grow to $2.03 billion in 2029 at a compound annual growth rate (CAGR) of 7%. The growth anticipated during the forecast period can be attributed to several factors, including the increasing influence of social media on consumers, rapidly changing fashion trends, rising demand for customized eyelashes, a growing population of working women, and the expansion of e-commerce platforms. Key trends during this period include personalized beauty products, the growth of technological cosmetics, an increase in personal care knowledge, greater brand investment in innovative designs and materials, and ongoing innovations in product development.

The growth of the beauty and personal care industry is expected to drive the expansion of the false eyelashes market. This industry encompasses products and services related to skincare, haircare, cosmetics, fragrances, personal hygiene, and professional beauty treatments. The sector is growing due to a shift in consumer lifestyles, where self-care is becoming a priority. People are increasingly seeking out new products, routines, and experiences to improve their well-being and boost their confidence. False eyelashes are a popular product in the beauty and personal care industry, used to enhance the appearance of the eyes by adding volume, length, and definition for daily wear, special events, or professional makeup looks. For example, in August 2024, the British Beauty Council reported that the UK beauty industry grew by 11% in 2023, with total sales reaching approximately $34.4 billion (£27.2 billion), and employment in the sector rose by 10%, surpassing 603,000 people. As a result, the growing beauty and personal care market is fueling the demand for false eyelashes.

Companies in the false eyelashes market are increasingly focused on innovation, such as the development of eco-designed, organic false eyelashes, to meet the rising consumer demand for sustainable beauty products. These eco-friendly lashes are made from natural or biodegradable materials and come in packaging designed to minimize environmental impact. For instance, in November 2022, Ardell Lashes & Beauty, a U.S.-based beauty company, launched Eco Lashes, a line of 100% organic false eyelashes. These lashes are made from natural plant-based fibers and feature an organic cotton band for comfort and sustainability. The packaging is biodegradable and printed with soy ink. This initiative highlights Ardell's commitment to offering high-quality, eco-conscious beauty products.

In April 2023, Ardell Lashes & Beauty partnered with Sephora Inc., a major retailer of cosmetic products, to expand its reach in the prestige beauty market. The collaboration introduced a limited-edition collection of Faux Mink lashes, designed to attract beauty enthusiasts and meet the growing demand for premium lash options. This partnership leverages Sephora’s wide customer base, further establishing Ardell's presence in the high-end beauty market.

Major players in the false eye lashes market are L'Oréal S.A., Sephora SA, MAC Cosmetics, Benefit Cosmetics LLC, Kiss Products Inc., Tarte Inc., Huda Beauty Limited, Hollyren Cosmetics Co. Ltd., Qingdao IMI Lashes Co. Ltd., Velour Beauty Inc., Shu Uemura Cosmetics Inc., Ardell International Inc., Babe Original LLC, Esqido Ltd., EVE Lashes Co. Ltd., House of Lashes Inc., LA Girl Cosmetics Inc., Lashify Inc., Lilly Lashes LLC, Nykaa E-Retail Private Limited.

North America was the largest region in the false eye lashes market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in false eyelashes report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the false eyelashes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

False eyelashes are artificial lashes crafted from synthetic fibers, human hair, or mink fur, applied to the eyelids to enhance the appearance of natural lashes. They help individuals achieve a desired eye look, complementing their overall makeup routine, and are commonly used in both personal and professional settings, including the beauty and entertainment industries.

The main types of false eyelashes include strip lashes, individual flares, individual singles, and others. Strip lashes are pre-made false eyelashes designed to cover the entire eyelash line in a single strip. These lashes are made from various materials, such as human hair, synthetic hair, and others, and are available through hypermarkets, supermarkets, specialty stores, online retailers, and more. They are used for both professional applications (e.g., salons or spas) and personal use.

The false eye lashes market research report is one of a series of new reports that provides false eye lashes market statistics, including false eye lashes industry global market size, regional shares, competitors with a false eye lashes market share, detailed false eye lashes market segments, market trends and opportunities, and any further data you may need to thrive in the false eye lashes industry. This false eye lashes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The false eyelashes market consists of sales of mink false eyelashes, and pre-glued false eyelashes. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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