False Eye Lashes Market Report 2026

The false eye lashes market size has grown strongly in recent years. It will grow from $1.54 billion in 2025 to $1.65 billion in 2026 at a compound annual growth rate (CAGR) of 6.9%. The growth in the historic period can be attributed to growing popularity of cosmetics, increasing influence of social media beauty trends, rising adoption of false eyelashes in entertainment industry, availability of affordable synthetic lashes, expansion of beauty salons and professional makeup services.

The false eye lashes market size is expected to see strong growth in the next few years. It will grow to $2.13 billion in 2030 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to increasing consumer preference for sustainable products, growth in e-commerce and direct-to-consumer beauty channels, rising demand for premium and customized lashes, technological advancements in lash materials and adhesives, increasing awareness of eye makeup fashion trends. Major trends in the forecast period include rise of premium and luxury lash products, increasing demand for customizable and personalized lashes, growth of online beauty retail platforms, expansion of eco-friendly and cruelty-free lashes, rising popularity of quick-application and magnetic lashes.

The growth of the beauty and personal care industry is expected to drive the expansion of the false eyelashes market. This industry encompasses products and services related to skincare, haircare, cosmetics, fragrances, personal hygiene, and professional beauty treatments. The sector is growing due to a shift in consumer lifestyles, where self-care is becoming a priority. People are increasingly seeking out new products, routines, and experiences to improve their well-being and boost their confidence. False eyelashes are a popular product in the beauty and personal care industry, used to enhance the appearance of the eyes by adding volume, length, and definition for daily wear, special events, or professional makeup looks. For example, in August 2024, the British Beauty Council reported that the UK beauty industry grew by 11% in 2023, with total sales reaching approximately $34.4 billion (£27.2 billion), and employment in the sector rose by 10%, surpassing 603,000 people. As a result, the growing beauty and personal care market is fueling the demand for false eyelashes.

Major companies operating in the false eyelashes market are concentrating on creating innovative products, such as customizable, salon-quality DIY lash systems, to enhance application ease, comfort, and personalized styling. Customizable DIY lash systems are kits that let users mix and match lash styles, lengths, and band widths while integrating advanced adhesives and precision applicators, providing professional-quality results at home. For example, in April 2025, KISS Products Inc., a US-based beauty company, introduced its Falscara Studio lash system, featuring three distinct wisp styles, three lengths, and three band widths for customized lash looks; an InfuseBond formulated with Biotin and Vitamin C to improve adhesive performance and wear time; and ultra-lightweight wisps that support stacking for both classic and dramatic effects. This innovation enables consumers to achieve salon-quality lash application without professional help.

In April 2023, Ardell Lashes & Beauty partnered with Sephora Inc., a major retailer of cosmetic products, to expand its reach in the prestige beauty market. The collaboration introduced a limited-edition collection of Faux Mink lashes, designed to attract beauty enthusiasts and meet the growing demand for premium lash options. This partnership leverages Sephora’s wide customer base, further establishing Ardell's presence in the high-end beauty market.

Major companies operating in the false eye lashes market are L'Oréal S.A., Sephora SA, MAC Cosmetics, Benefit Cosmetics LLC, Kiss Products Inc., Tarte Inc., Huda Beauty Limited, Hollyren Cosmetics Co. Ltd., Qingdao IMI Lashes Co. Ltd., Velour Beauty Inc., Shu Uemura Cosmetics Inc., Ardell International Inc., Babe Original LLC, Esqido Ltd., EVE Lashes Co. Ltd., House of Lashes Inc., LA Girl Cosmetics Inc., Lashify Inc., Lilly Lashes LLC, Nykaa E-Retail Private Limited.

North America was the largest region in the false eye lashes market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the false eye lashes market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the false eye lashes market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The false eyelashes market consists of sales of mink false eyelashes, and pre-glued false eyelashes. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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